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Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1 Var: 1
N
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
U
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
R
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
SE
B) process
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
D
part of our lives.
AACSB: Analytical thinking
O
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
C
B) role theory
C) consumer behavior
D) marketing research
S
Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
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, kjhgfdsa
4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our .
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
N
5) Jamal typically pays $150 for a pair of shoes. However, he is willing to pay 20% more for a
specific brand that he likes. How much is Jamal willing to pay for the brand name shoes?
U
A) $220
B) $200
C) $240
R
D) $180
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
SE
part of our lives.
AACSB: Analytical thinking
6) is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
D
C) Patronage
D) Identity
Answer: D
O
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
C
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
S
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
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, kjhgfdsa
8) Helen wants to talk with her granddaughter more often, so she is in the market for a new
cellular phone. Based on the definition of consumer behavior, Helen wanting to talk with her
granddaughter would be identified as a .
A) desire
B) consumer
C) process
D) service
Answer: A
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
N
AACSB: Application of knowledge
9) People purchase products for what they can do for them.
U
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
R
part of our lives.
AACSB: Application of knowledge
10) Consumption only refers to the actual buying process.
SE
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
D
11) Consumer behavior is a static process.
Answer: FALSE
Diff: 1 Var: 1
O
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
C
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
S
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
lkjhgfds
, kjhgfdsa
13) The fact that people often buy products not for what the products do but for what they mean
implies that a product's basic function is important.
Answer: TRUE
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
14) A need is something a person must have to live.
Answer: TRUE
Diff: 1 Var: 1
N
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
U
15) A consumer is a person who identifies a need or desire, makes a purchase, and then disposes
of the product.
R
Answer: TRUE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
SE
AACSB: Application of knowledge
16) People often buy products for what they mean, not what they do.
Answer: TRUE
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
D
part of our lives.
AACSB: Application of knowledge
O
17) Consumers and the items they consume can take many forms. Give examples of three
different types of consumers and examples of three different types of items they could consume,
including products, services, and ideas.
Answer: Examples will vary. Consumers can include individuals of any age, groups, and
C
organizations. Items consumed can include products such as toys, cars, food; services such as
dentist appointments, haircuts, and massages; and ideas such as democracy and the green
movement.
S
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
lkjhgfds
kjhgfdsa
All Answers
Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1 Var: 1
N
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
U
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
R
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
SE
B) process
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
D
part of our lives.
AACSB: Analytical thinking
O
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
C
B) role theory
C) consumer behavior
D) marketing research
S
Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
lkjhgfds
, kjhgfdsa
4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our .
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
N
5) Jamal typically pays $150 for a pair of shoes. However, he is willing to pay 20% more for a
specific brand that he likes. How much is Jamal willing to pay for the brand name shoes?
U
A) $220
B) $200
C) $240
R
D) $180
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
SE
part of our lives.
AACSB: Analytical thinking
6) is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
D
C) Patronage
D) Identity
Answer: D
O
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
C
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
S
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
lkjhgfds
, kjhgfdsa
8) Helen wants to talk with her granddaughter more often, so she is in the market for a new
cellular phone. Based on the definition of consumer behavior, Helen wanting to talk with her
granddaughter would be identified as a .
A) desire
B) consumer
C) process
D) service
Answer: A
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
N
AACSB: Application of knowledge
9) People purchase products for what they can do for them.
U
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
R
part of our lives.
AACSB: Application of knowledge
10) Consumption only refers to the actual buying process.
SE
Answer: FALSE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
D
11) Consumer behavior is a static process.
Answer: FALSE
Diff: 1 Var: 1
O
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
C
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
S
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
lkjhgfds
, kjhgfdsa
13) The fact that people often buy products not for what the products do but for what they mean
implies that a product's basic function is important.
Answer: TRUE
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
14) A need is something a person must have to live.
Answer: TRUE
Diff: 1 Var: 1
N
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
U
15) A consumer is a person who identifies a need or desire, makes a purchase, and then disposes
of the product.
R
Answer: TRUE
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
SE
AACSB: Application of knowledge
16) People often buy products for what they mean, not what they do.
Answer: TRUE
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
D
part of our lives.
AACSB: Application of knowledge
O
17) Consumers and the items they consume can take many forms. Give examples of three
different types of consumers and examples of three different types of items they could consume,
including products, services, and ideas.
Answer: Examples will vary. Consumers can include individuals of any age, groups, and
C
organizations. Items consumed can include products such as toys, cars, food; services such as
dentist appointments, haircuts, and massages; and ideas such as democracy and the green
movement.
S
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
lkjhgfds
