MKTG 4770 Final Exam 1 Questions And
All Correct Answers.
What is consumer behavior? - Answer Reflects the totality of consumer decisions relating to
acquisition, use, disposal
Dynamic process
Involves many people and decisions
Mixed methods research - Answer Qualitative and quantitative
usually have to work in teams
Sequential exploratory
Sequential explanatory
Concurrent triangulation
Sequential exploratory - Answer Popular in business
Qual > Quan
Sequential explanatory - Answer Popular in medicine
Quan > Qual
Concurrent triangulation - Answer Qual + Quan
Best way to ask questions to get in depth answers - Answer "Tell me about"
"Talk about"
Motivation - Answer Inner state of arousal
Needs, wants, drives, desires
Level of involvement
, Situational Involvement - Answer Only interested in this category bc you are about to buy one
Enduring involvement - Answer Doesn't matter if you are in "x" market to buy, you are always involved
in this category
Cognitive involvement - Answer Mental, you're thinking about it
Affective involvement - Answer Feelings, emotions, drive, behaviors
Retail therapy
People can be involved in.. - Answer brands, ads, decisions
What affects motivation? - Answer Self concept, types of needs, types of risk
Self concept - Answer Personal relevance
Our mental view of who we are
Needs - Answer Values, goals
Are dynamic
Exist in hierarchy
Internal/external
Can conflict
Physiological are most important
Functional, symbolic, hedonic
Risk - Answer Perceived risk
All Correct Answers.
What is consumer behavior? - Answer Reflects the totality of consumer decisions relating to
acquisition, use, disposal
Dynamic process
Involves many people and decisions
Mixed methods research - Answer Qualitative and quantitative
usually have to work in teams
Sequential exploratory
Sequential explanatory
Concurrent triangulation
Sequential exploratory - Answer Popular in business
Qual > Quan
Sequential explanatory - Answer Popular in medicine
Quan > Qual
Concurrent triangulation - Answer Qual + Quan
Best way to ask questions to get in depth answers - Answer "Tell me about"
"Talk about"
Motivation - Answer Inner state of arousal
Needs, wants, drives, desires
Level of involvement
, Situational Involvement - Answer Only interested in this category bc you are about to buy one
Enduring involvement - Answer Doesn't matter if you are in "x" market to buy, you are always involved
in this category
Cognitive involvement - Answer Mental, you're thinking about it
Affective involvement - Answer Feelings, emotions, drive, behaviors
Retail therapy
People can be involved in.. - Answer brands, ads, decisions
What affects motivation? - Answer Self concept, types of needs, types of risk
Self concept - Answer Personal relevance
Our mental view of who we are
Needs - Answer Values, goals
Are dynamic
Exist in hierarchy
Internal/external
Can conflict
Physiological are most important
Functional, symbolic, hedonic
Risk - Answer Perceived risk
