MKT 3413 Exam 2 Latest Update 2025-2026 Exam
230 Questions with 100% Verified Correct
Answers Guaranteed A+
a - CORRECT ANSWER: ________ are offers to do something for the respondents in
order to ________ the probability that the respondents will participate in the survey.
A) Incentives; increase
B) Incentives; decrease
C) Bribes; increase
D) Bribes; decrease
E) none of the above
a - CORRECT ANSWER: ________ refers to questionnaires that are not returned.
A) Nonresponse
B) Interview evaluation
C) Self-selection bias
D) Omission bias
E) Survey bias
a - CORRECT ANSWER: ________ refers to the creation of a computer file that holds
the raw data taken from all of the acceptable completed questionnaires.
A) Data entry
B) Data coding
C) Data matrix
D) Data filing
E) Data surveying
,a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified
by a research project.
A) population
B) sample frame
C) communicate sample
D) total sample
E) none of the above
a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified
by a research project.
A) population
B) sample frame
C) communicate sample
D) total sample
E) none of the above
a - CORRECT ANSWER: A ________ scale is one in which people will respond the
same to an identical or similar question. A ________ scale truly measures the construct
under study.
A) reliable; valid
B) valid; reliable
C) valid; valid
D) valid, valued
E) none of the above
a - CORRECT ANSWER: A disadvantage of the ________ is that the marketing
researcher is more limited in the quantity and types of information that he or she can
obtain.
A) telephone interview
,B) in-office interview
C) mall-intercept interview
D) in-home interview
E) dual data collection
a - CORRECT ANSWER: A question asks respondents to evaluate a travel agency on a
scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is
an example of a:
A) synthetic metric scale
B) natural metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic natural scale
a - CORRECT ANSWER: A study of factors thought to be important in purchasing an
automobile uses the following question: "Have you purchased an automobile in the last
two years?" This is an example of what type of question?
A) screening
B) warm-up
C) complicated
D) classification
E) ferreting
a - CORRECT ANSWER: A survey conducted at a busy pedestrian intersection is an
example of:
A) convenience sampling
B) judgment sampling
C) referral sampling
D) quota sampling
, E) hallway sampling
a - CORRECT ANSWER: A(n) ________ is a break-off where the respondent stops
answering in the middle of the questionnaire.
A) incomplete response
B) item omission
C) nay-saying pattern
D) cut-off
E) partial response
a - CORRECT ANSWER: According to your text, in question development, questions
should be:
A) understandable, unambiguous, and unbiased
B) easy, understandable, long, and appropriate
C) appropriate, unbiased, and short
D) understandable, attitudinal, loaded and unbiased
E) leading but leading not only to desired answers
a - CORRECT ANSWER: CATS stands for:
A) completely automated telephone survey
B) computerized aromatic telegraphed senses (surveys involving the sense of smell)
C) computerized aerial telegraphy survey (surveys taken from airplanes)
D) completely aided toll standard (calls are automatically charged to individual clients as
they are made)
E) completely aided T-line service
a - CORRECT ANSWER: Fieldworkers who cheat by submitting bogus questionnaires
are an example of:
230 Questions with 100% Verified Correct
Answers Guaranteed A+
a - CORRECT ANSWER: ________ are offers to do something for the respondents in
order to ________ the probability that the respondents will participate in the survey.
A) Incentives; increase
B) Incentives; decrease
C) Bribes; increase
D) Bribes; decrease
E) none of the above
a - CORRECT ANSWER: ________ refers to questionnaires that are not returned.
A) Nonresponse
B) Interview evaluation
C) Self-selection bias
D) Omission bias
E) Survey bias
a - CORRECT ANSWER: ________ refers to the creation of a computer file that holds
the raw data taken from all of the acceptable completed questionnaires.
A) Data entry
B) Data coding
C) Data matrix
D) Data filing
E) Data surveying
,a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified
by a research project.
A) population
B) sample frame
C) communicate sample
D) total sample
E) none of the above
a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified
by a research project.
A) population
B) sample frame
C) communicate sample
D) total sample
E) none of the above
a - CORRECT ANSWER: A ________ scale is one in which people will respond the
same to an identical or similar question. A ________ scale truly measures the construct
under study.
A) reliable; valid
B) valid; reliable
C) valid; valid
D) valid, valued
E) none of the above
a - CORRECT ANSWER: A disadvantage of the ________ is that the marketing
researcher is more limited in the quantity and types of information that he or she can
obtain.
A) telephone interview
,B) in-office interview
C) mall-intercept interview
D) in-home interview
E) dual data collection
a - CORRECT ANSWER: A question asks respondents to evaluate a travel agency on a
scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is
an example of a:
A) synthetic metric scale
B) natural metric scale
C) natural categorical scale
D) closed-ended scale
E) synthetic natural scale
a - CORRECT ANSWER: A study of factors thought to be important in purchasing an
automobile uses the following question: "Have you purchased an automobile in the last
two years?" This is an example of what type of question?
A) screening
B) warm-up
C) complicated
D) classification
E) ferreting
a - CORRECT ANSWER: A survey conducted at a busy pedestrian intersection is an
example of:
A) convenience sampling
B) judgment sampling
C) referral sampling
D) quota sampling
, E) hallway sampling
a - CORRECT ANSWER: A(n) ________ is a break-off where the respondent stops
answering in the middle of the questionnaire.
A) incomplete response
B) item omission
C) nay-saying pattern
D) cut-off
E) partial response
a - CORRECT ANSWER: According to your text, in question development, questions
should be:
A) understandable, unambiguous, and unbiased
B) easy, understandable, long, and appropriate
C) appropriate, unbiased, and short
D) understandable, attitudinal, loaded and unbiased
E) leading but leading not only to desired answers
a - CORRECT ANSWER: CATS stands for:
A) completely automated telephone survey
B) computerized aromatic telegraphed senses (surveys involving the sense of smell)
C) computerized aerial telegraphy survey (surveys taken from airplanes)
D) completely aided toll standard (calls are automatically charged to individual clients as
they are made)
E) completely aided T-line service
a - CORRECT ANSWER: Fieldworkers who cheat by submitting bogus questionnaires
are an example of:
