Test Bank For Basic Marketing Research - 9th - 2018 All Chapters - 9781337100151

,DOWNLOAD THE Test Bank for Basic Marketing Research 9th Edition Brown
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1. WhichloflthelfollowinglislnotloneloflthelphasesloflthelMarketinglResearchlProcess?
a. DatalCapture
b. ResearchlConfiguration
c. InformationlReporting
d. ProblemlDefinition
e. DatalAnalysis
ANSWER: b
RATIONALE:
Thelfourlstepsloflthelmarketinglresearchlprocesslare:lProblemlDefinition,lDatal
Capture,lDatalAnalysis,landlInformationlReporting.lSeel2-
1:lThelMarketinglResearchlProcess.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Understand
QUESTIONlTYPE: MultiplelChoice
HASlVARIABLES: False
LEARNINGlOBJECTIVES:l 2.01l-lOutlinelthelmarketinglresearchlprocess.
DATElCREATED: 7/19/2017l5:06lAM
DATElMODIFIED: 7/19/2017l5:11lAM

2. AlmarketlresearcherlwouldluselexploratorylresearchlduringlwhichlphaseloflthelMarketinglResearchlProcess?
a. DatalIntegration
b. ResearchlConfiguration
c. InformationlReporting
d. ProblemlDefinition
e. DatalAnalysis
ANSWER: d
RATIONALE:
Iflrelativelyllittlelislknownlaboutlthelproblemlorlopportunity,lexploratorylresearchlisl
oftenlusedlduringlthelProblemlDefinitionlphaseltolclarifylthelissues.lSeel2-
1:lThelMarketinglResearchlProcess.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Remember
QUESTIONlTYPE: MultiplelChoice
HASlVARIABLES: False
LEARNINGlOBJECTIVES:l 2.01l-lOutlinelthelmarketinglresearchlprocess.
DATElCREATED: 7/19/2017l5:43lAM
DATElMODIFIED: 7/19/2017l5:47lAM

3. Muchlofltheldatalthatlmarketinglmanagerslneedltolmakelroutineldecisionslmaylalreadylexistlinsidelalcompany'sldata
baseslandlislaccessiblelthroughlthelcompany's
a. corporatelintranet.
b. decisionlsupportlsystem.
c. sociallmedialnetworks.
d. legacylmainframelapplications.
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, e. accountinglspreadsheets.




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, DOWNLOAD THE Test Bank for Basic Marketing Research 9th Edition Brown
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ANSWER: b
RATIONALE:
Afterldatalhaslbeenlprocessed,litlcanlbelstoredlinlyourlinternalldatabaseslandlisla
vailablelforluselaslpartloflthelcompany’sldecisionlsupportlsystem.lSeel2-
1:lThelMarketinglResearchlProcess.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Remember
QUESTIONlTYPE: MultiplelChoice
HASlVARIABLES: False
LEARNINGlOBJECTIVES:l 2.02l-lDescribelthelgenerallapproachesltolmarketinglresearch.
DATElCREATED: 7/19/2017l5:48lAM
DATElMODIFIED: 7/19/2017l5:52lAM

4. Theluseloflexistingl(secondary)ldatalorlthelgatheringloflnewl(primary)ldatalcharacterizeslwhichlphaseloflthelMar
ketinglResearchlProcess?
a. DatalCapture
b. ResearchlConfiguration
c. InformationlReporting
d. ProblemlDefinition
e. DatalAnalysis
ANSWER: a
RATIONALE:
GatheringlnewlprimaryldatalandlutilizinglsecondaryldatalcharacterizeslthelDatal
Capturelphase.lSeel2-1:lThelMarketinglResearchlProcess.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Remember
QUESTIONlTYPE: MultiplelChoice
HASlVARIABLES: False
LEARNINGlOBJECTIVES:l 2.02l-lDescribelthelgenerallapproachesltolmarketinglresearch.
DATElCREATED: 7/19/2017l6:07lAM
DATElMODIFIED: 7/19/2017l6:12lAM

5. Whatltypelofldatalwaslcollectedlforlanotherlpurposelbutlcanlbelusedltoladdresslalcurrentlproblem?
a. Primaryldata
b. Tangentialldata
c. Secondaryldata
d. Auxiliaryldata
e. Randomldata
ANSWER: c
RATIONALE:
Datalthatlwaslcollectedlforlanotherlpurposelbutlcanlbelusedltoladdresslcurrentla
ndlfuturelproblemslislknownlaslsecondarylorlexistingldata.lSeel2-
1:lThelMarketinglResearchlProcess.
POINTS: 1
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