,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
m m m m m m m m m
MULTIPLEmCHOICEm-
mChoosemthemonemalternativemthatmbestmcompletesmthemstatementmormanswersmthemquestion.
1) Managersmof mallmtypesmof mbusinessmorganizationsmmust mdevelopmamclearmanswermformwhichm
of mthemfollowingmquestions?
1) m
A) What mapproachesmdomwemneed mtomtakeminmordermtomgainmamcompetitivemadvantageminmt
hemmarketplace?
B) What mismthemset mof mactionsmthat mwemneed mtomtakemtomoutperformmcompetitorsmand machie
vemsuperiormprofitability?
C) Wheremaremwemnow?
D) Wheremdomwemgomfrommhere?
E) Whenmwillmwemknowmthat mwemaremthere?
QuestionmDetails
Difficulty m:m1 mEasy
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemBloom'sm:mRemembe
r
AACSBm:mKnowledgemApplication m
Accessibility m:mKeyboard mNavigation
mGradable m: mautomatic
2) Sanofi,mampharmaceuticalmcompanymsellingmprescriptionmdrugsminmFrancemformthempast m10m
years,mhasmhad mmoderatemsalesminmamcrowded mmarket mwhilemitsmrivalsmmanufacturemand mmarket mdr
ugsmhavingmsimilarmefficacymand msafetymprecautions,mbut mwithmsuperiormmarket mshare.m Thismpartic
ularmpharmaceuticalmcompany'smgreatest mchallengemismtomincreasemprescriptionsmof mtheirmdrugsmbym
Frenchmdoctors.mWhat mwould mbemthemmostmeffectivemstrategymformSanofimtomimprovemsalesmperform
anceminmitsmexistingmmarket?
2)m
Versionm1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
A) modifyingmmarketingmcommunicationmtomincreasembrand mfamiliaritymwithinmke
ymphysicianmsegments
B) relocatingmallmthemexistingmdrugmmanufacturingmfacilitiesmtomdevelopingmcountriesm
tomreducemoperationalmcosts
C) employingmhiringmplansmthat maimmat macquiringmdrugmdesigners mfrommrivalmcompanies
D) exitingmthemmarket mand menteringmamnew munexplored mgeographicalmlocation
E) engagingminmnew mcontract mtalksmwithmsuppliersmabout mpricembreaks
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemAccessibility m: mKeyb
oard mNavigation
Difficulty m:m3 mHard mBloo
m'sm: mApply
AACSBm:mAnalyticalmThinkingmGrad
ablem:mautomatic
3) Youmhavembeenmhired masmamconsultant mbymSandCloud,mamventure-
backed mestablished mcompanyminmthembeachwearmand mtowelingmmarkets.mSandCloud’smownersmar
emweighingmamdecisionmtomdonatemampart mof mitsmprofitsmtomamchildren'smcharitymtomimprovemitsmmar
ket mimage.mYourmadvicemtomSandCloud mregardingmstrategymismthat mit mwillmconsist mof mthemactionmp
lanmmanagement mtakesmto
3)m
A) developmammoremappealingmbusinessmmodelmthanmrivalmbeachwearmand mtoweli
ngmcompanies.
B) competemagainst mrivalsminmthembeachwearmand mtowelingmindustrymand mestablish
mamtransitorymcompetitivemadvantage.
C) concentratemonmimprovingmitsmexistingmproduct mofferingmirrespectivemof mitsmdecisionm
tomdonatemampercentagemof mitsmprofitsmtomamchildren’smcharity.
D) stakemout mamuniquemmarket mpositionminmbeachwearmand mtowelingmmarketsmand machie
vemsuperiormprofitability.
E) identifymitsmstrategicmvision,mitsmstrategicmobjectives,mand mitsmstrategicmintent.
Versionm1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeantmby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemAACSB m:mKnowledg
emApplication
Accessibility m:mKeyboard mNavigation
mBloom'sm: mApply
Difficulty m:m2 mMedium mG
radablem:mautomatic
4) Keurig,mthemcoffeemmachinemmanufacturer,msellsmhigh-
qualitymespressommachinesmat mamverymlow mpricemand malsomprovidesmlow-
cost mrefillsmof mvarietalmcoffeempodsmat mamrelativelymhighermpricemthanmrivals.m Themactionmstepsmth
at mKeurig’smmanagersmtakemtomoutperformmthemcompany'smcompetitorsmand machievemsuperiormpro
fitabilitymaremknownmasmits
4)m
A) strategy.
B) missionmstatement.
C) strategicmintent.
D) value-cost-pricemframework.
E) market mvisioningmstatement.
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemBloom'sm:mRemembe
r
AACSBm:mKnowledgemApplication m
Accessibility m:mKeyboard mNavigation
mDifficulty m: m2 mMedium
Gradablem:mautomatic
5) Strategy,mat mitsmessence,mismabout
5)m
Versionm1 3
mynursytest.store
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
m m m m m m m m m
MULTIPLEmCHOICEm-
mChoosemthemonemalternativemthatmbestmcompletesmthemstatementmormanswersmthemquestion.
1) Managersmof mallmtypesmof mbusinessmorganizationsmmust mdevelopmamclearmanswermformwhichm
of mthemfollowingmquestions?
1) m
A) What mapproachesmdomwemneed mtomtakeminmordermtomgainmamcompetitivemadvantageminmt
hemmarketplace?
B) What mismthemset mof mactionsmthat mwemneed mtomtakemtomoutperformmcompetitorsmand machie
vemsuperiormprofitability?
C) Wheremaremwemnow?
D) Wheremdomwemgomfrommhere?
E) Whenmwillmwemknowmthat mwemaremthere?
QuestionmDetails
Difficulty m:m1 mEasy
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemBloom'sm:mRemembe
r
AACSBm:mKnowledgemApplication m
Accessibility m:mKeyboard mNavigation
mGradable m: mautomatic
2) Sanofi,mampharmaceuticalmcompanymsellingmprescriptionmdrugsminmFrancemformthempast m10m
years,mhasmhad mmoderatemsalesminmamcrowded mmarket mwhilemitsmrivalsmmanufacturemand mmarket mdr
ugsmhavingmsimilarmefficacymand msafetymprecautions,mbut mwithmsuperiormmarket mshare.m Thismpartic
ularmpharmaceuticalmcompany'smgreatest mchallengemismtomincreasemprescriptionsmof mtheirmdrugsmbym
Frenchmdoctors.mWhat mwould mbemthemmostmeffectivemstrategymformSanofimtomimprovemsalesmperform
anceminmitsmexistingmmarket?
2)m
Versionm1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
A) modifyingmmarketingmcommunicationmtomincreasembrand mfamiliaritymwithinmke
ymphysicianmsegments
B) relocatingmallmthemexistingmdrugmmanufacturingmfacilitiesmtomdevelopingmcountriesm
tomreducemoperationalmcosts
C) employingmhiringmplansmthat maimmat macquiringmdrugmdesigners mfrommrivalmcompanies
D) exitingmthemmarket mand menteringmamnew munexplored mgeographicalmlocation
E) engagingminmnew mcontract mtalksmwithmsuppliersmabout mpricembreaks
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemAccessibility m: mKeyb
oard mNavigation
Difficulty m:m3 mHard mBloo
m'sm: mApply
AACSBm:mAnalyticalmThinkingmGrad
ablem:mautomatic
3) Youmhavembeenmhired masmamconsultant mbymSandCloud,mamventure-
backed mestablished mcompanyminmthembeachwearmand mtowelingmmarkets.mSandCloud’smownersmar
emweighingmamdecisionmtomdonatemampart mof mitsmprofitsmtomamchildren'smcharitymtomimprovemitsmmar
ket mimage.mYourmadvicemtomSandCloud mregardingmstrategymismthat mit mwillmconsist mof mthemactionmp
lanmmanagement mtakesmto
3)m
A) developmammoremappealingmbusinessmmodelmthanmrivalmbeachwearmand mtoweli
ngmcompanies.
B) competemagainst mrivalsminmthembeachwearmand mtowelingmindustrymand mestablish
mamtransitorymcompetitivemadvantage.
C) concentratemonmimprovingmitsmexistingmproduct mofferingmirrespectivemof mitsmdecisionm
tomdonatemampercentagemof mitsmprofitsmtomamchildren’smcharity.
D) stakemout mamuniquemmarket mpositionminmbeachwearmand mtowelingmmarketsmand machie
vemsuperiormprofitability.
E) identifymitsmstrategicmvision,mitsmstrategicmobjectives,mand mitsmstrategicmintent.
Versionm1 2
mynursytest.store
, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Concepts 23rd E
m m m m m m m m m m m
dition Thompson m
Crafting and Executing Strategy Concepts 23rd Edition by
m m m m m m m
Thompson CH01 m
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeantmby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemAACSB m:mKnowledg
emApplication
Accessibility m:mKeyboard mNavigation
mBloom'sm: mApply
Difficulty m:m2 mMedium mG
radablem:mautomatic
4) Keurig,mthemcoffeemmachinemmanufacturer,msellsmhigh-
qualitymespressommachinesmat mamverymlow mpricemand malsomprovidesmlow-
cost mrefillsmof mvarietalmcoffeempodsmat mamrelativelymhighermpricemthanmrivals.m Themactionmstepsmth
at mKeurig’smmanagersmtakemtomoutperformmthemcompany'smcompetitorsmand machievemsuperiormpro
fitabilitymaremknownmasmits
4)m
A) strategy.
B) missionmstatement.
C) strategicmintent.
D) value-cost-pricemframework.
E) market mvisioningmstatement.
QuestionmDetails
Topicm:mStrategy mand mthemStrategicmManagement mProcess
LearningmObjectivem:m01-
01 mUnderstand mwhat mismmeant mby mamcompany’smstrategy mand mwhy mitmneedsmto mdiffemBloom'sm:mRemembe
r
AACSBm:mKnowledgemApplication m
Accessibility m:mKeyboard mNavigation
mDifficulty m: m2 mMedium
Gradablem:mautomatic
5) Strategy,mat mitsmessence,mismabout
5)m
Versionm1 3
mynursytest.store
