Created n By:n An Solution
Test Bank for Consumer Behaviour, 3rd Canadian Edition by Barry
n n n n n n n n n
J. Babin, Eric G. Harris A+
n n n n n
Chaptern 01n CB3ce
Indicatenwhethernthenstatementnisntruenornfalse.
1. Then continuousn changen of n technologyn hasn alson changed n then basicn consumern desiren for
value.
a. True
b. False
2. Benefitsn aren then onlyn result n of n consumption.
a. True
b. False
3. Consumern behaviour,n asn an field n ofnstudy,nisn aboutnunderstandingnhownconsumersn seeknv
aluen inn ann effort n ton addressn needs.
a. True
b. False
4. Ann understandingnofn consumern behaviourn cann meann bettern businessn forn companies,n
bettern publicn policyn forn governments,n and n an bettern lifen forn individuals.
a. True
b. False
5. Then basicn consumptionn processn involvesn an consumern assessingn then costsn and nbenefitsna
ssociated n withn an choice.
a. True
b. False
6. Benefitsn aren then physicaln partsn of n an product.
a. True
b. False
A+ Pagen1
,Created n By:n An Solution
7. Then processn byn whichn goods,n services,n orn ideasn aren usednandntransformed nintonvaluen isnc
onsumption.
a. True
b. False
8. An researchern measuringn consumern attitudesn towardndifferent nbrandsnonnanscalen rangingnf
romn 1n (veryn negative)n ton 5n (veryn positive)n isn usingn qualitativen research.
a. True
b. False
9. Twon commonn interpretativen orientationsn aren psychologyn and n sociology.
a. True
b. False
10. Internationalizationn requiresn ann understandingnof nconsumern behaviourn tonadapt n
productsn ton localn cultures.
a. True
b. False
11. Anthropologyn hasn contributed n tonconsumern behaviourn researchn byn allowingn researc
hersn ton interpret n thenrelationshipsn betweennconsumersn and nthenthingsn theynpurchase,n thenproduct
sn theyn own,n and n then activitiesn inn whichn theyn participate.
a. True
b. False
12. Consumern behaviourn focusesn primarilyn onn then studyn of n groupsn of n peoplen withinn a
society.
a. True
b. False
13. Quantitativen researchn toolsn includen thingsn suchnasn casenanalyses,n clinicaln interviews,n f
ocusn groupn interviews,n and n othern toolsn inn whichn datan aren gathered n inn an relativelyn unstructured n wa
y.
a. True
b. False
A+ Pagen2
,Created n By:n An Solution
14. Undifferentiated n marketersn generallyn adopt n an market n orientation.
a. True
b. False
15. Sociologynhasn relevancen forn consumern behaviourn becausen consumptionn oftenn takesn
placen withinn groupn settingsn orn is,n inn somen way,n affected n byn groupn behaviour.
a. True
b. False
16. Whilen consumern behaviourn refersn ton humann thoughts,nfeelings,n andnactionsn involved ni
nn consumptionn experiences,n it n isn not n considered n an field n of n study.
a. True
b. False
17. Predictiven modellingn usingn retailn salesn datan maynallow n then identificationn ofnclustersn ofnc
onsumersn whon aren moren likelyn ton ben inn then market n forn specificn products.
a. True
b. False
18. Trendsn shapingn then valuen received n byn consumersn includen internationalization,n tec
hnologicaln changes,n changingn communications,n bigndata,n changingndemographics,n and n then cha
ngingn economy.
a. True
b. False
19. Marketingn activitiesn includen then production,n promotion,n pricing,n distribution,n and n r
etailingn of n goods,n services,n ideas,nandnexperiencesn that nprovidenvaluen forn consumersn andnothernst
akeholders.
a. True
b. False
20. Then finaln stepn inn then consumptionn processn isn satisfaction.
a. True
b. False
A+ Pagen3
, Created n By:n An Solution
21. Consumern behaviourn seeksn ton explainn then thoughts,nfeelings,n and nbehavioursn that nr
epresent n humann reactions.
a. True
b. False
22. Qualitativen researchn bettern enablesn researchersn ton test nhypothesesn asn compared n ton
quantitativen research.
a. True
b. False
23. Anthropologynfocusesn onn thenthoughts,nfeelings,n andnbehavioursn that npeoplen havenasnt
heyn interact n withn othern people.
a. True
b. False
24. Consumern behaviourn overlapsn withn economicsn asn an studynof nthenmacron productionna
nd n distributionn of n goodsn onn an market n orn macron scale.
a. True
b. False
25. Quantitativen research,n liken qualitativen research,n requiresn deepn interpretationnof n
meaningn withinn then data.
a. True
b. False
26. Then sharingn economyn isn an result n of n increasingn consumern desiren fornconveniencen and nt
hen acceptabilityn of n then temporaryn usen of n productsn asn ann alternativen ton owning.
a. True
b. False
27. Interpretationn of n quantitativen researchn datan isn an functionn of n then researcher’sn opinion.
a. True
b. False
28. Differentiated n marketingn cannben takenn ton then extremen withn an practicen knownn asn one-
n to-onen marketing.
a. True
b. False
A+ Pagen4
Test Bank for Consumer Behaviour, 3rd Canadian Edition by Barry
n n n n n n n n n
J. Babin, Eric G. Harris A+
n n n n n
Chaptern 01n CB3ce
Indicatenwhethernthenstatementnisntruenornfalse.
1. Then continuousn changen of n technologyn hasn alson changed n then basicn consumern desiren for
value.
a. True
b. False
2. Benefitsn aren then onlyn result n of n consumption.
a. True
b. False
3. Consumern behaviour,n asn an field n ofnstudy,nisn aboutnunderstandingnhownconsumersn seeknv
aluen inn ann effort n ton addressn needs.
a. True
b. False
4. Ann understandingnofn consumern behaviourn cann meann bettern businessn forn companies,n
bettern publicn policyn forn governments,n and n an bettern lifen forn individuals.
a. True
b. False
5. Then basicn consumptionn processn involvesn an consumern assessingn then costsn and nbenefitsna
ssociated n withn an choice.
a. True
b. False
6. Benefitsn aren then physicaln partsn of n an product.
a. True
b. False
A+ Pagen1
,Created n By:n An Solution
7. Then processn byn whichn goods,n services,n orn ideasn aren usednandntransformed nintonvaluen isnc
onsumption.
a. True
b. False
8. An researchern measuringn consumern attitudesn towardndifferent nbrandsnonnanscalen rangingnf
romn 1n (veryn negative)n ton 5n (veryn positive)n isn usingn qualitativen research.
a. True
b. False
9. Twon commonn interpretativen orientationsn aren psychologyn and n sociology.
a. True
b. False
10. Internationalizationn requiresn ann understandingnof nconsumern behaviourn tonadapt n
productsn ton localn cultures.
a. True
b. False
11. Anthropologyn hasn contributed n tonconsumern behaviourn researchn byn allowingn researc
hersn ton interpret n thenrelationshipsn betweennconsumersn and nthenthingsn theynpurchase,n thenproduct
sn theyn own,n and n then activitiesn inn whichn theyn participate.
a. True
b. False
12. Consumern behaviourn focusesn primarilyn onn then studyn of n groupsn of n peoplen withinn a
society.
a. True
b. False
13. Quantitativen researchn toolsn includen thingsn suchnasn casenanalyses,n clinicaln interviews,n f
ocusn groupn interviews,n and n othern toolsn inn whichn datan aren gathered n inn an relativelyn unstructured n wa
y.
a. True
b. False
A+ Pagen2
,Created n By:n An Solution
14. Undifferentiated n marketersn generallyn adopt n an market n orientation.
a. True
b. False
15. Sociologynhasn relevancen forn consumern behaviourn becausen consumptionn oftenn takesn
placen withinn groupn settingsn orn is,n inn somen way,n affected n byn groupn behaviour.
a. True
b. False
16. Whilen consumern behaviourn refersn ton humann thoughts,nfeelings,n andnactionsn involved ni
nn consumptionn experiences,n it n isn not n considered n an field n of n study.
a. True
b. False
17. Predictiven modellingn usingn retailn salesn datan maynallow n then identificationn ofnclustersn ofnc
onsumersn whon aren moren likelyn ton ben inn then market n forn specificn products.
a. True
b. False
18. Trendsn shapingn then valuen received n byn consumersn includen internationalization,n tec
hnologicaln changes,n changingn communications,n bigndata,n changingndemographics,n and n then cha
ngingn economy.
a. True
b. False
19. Marketingn activitiesn includen then production,n promotion,n pricing,n distribution,n and n r
etailingn of n goods,n services,n ideas,nandnexperiencesn that nprovidenvaluen forn consumersn andnothernst
akeholders.
a. True
b. False
20. Then finaln stepn inn then consumptionn processn isn satisfaction.
a. True
b. False
A+ Pagen3
, Created n By:n An Solution
21. Consumern behaviourn seeksn ton explainn then thoughts,nfeelings,n and nbehavioursn that nr
epresent n humann reactions.
a. True
b. False
22. Qualitativen researchn bettern enablesn researchersn ton test nhypothesesn asn compared n ton
quantitativen research.
a. True
b. False
23. Anthropologynfocusesn onn thenthoughts,nfeelings,n andnbehavioursn that npeoplen havenasnt
heyn interact n withn othern people.
a. True
b. False
24. Consumern behaviourn overlapsn withn economicsn asn an studynof nthenmacron productionna
nd n distributionn of n goodsn onn an market n orn macron scale.
a. True
b. False
25. Quantitativen research,n liken qualitativen research,n requiresn deepn interpretationnof n
meaningn withinn then data.
a. True
b. False
26. Then sharingn economyn isn an result n of n increasingn consumern desiren fornconveniencen and nt
hen acceptabilityn of n then temporaryn usen of n productsn asn ann alternativen ton owning.
a. True
b. False
27. Interpretationn of n quantitativen researchn datan isn an functionn of n then researcher’sn opinion.
a. True
b. False
28. Differentiated n marketingn cannben takenn ton then extremen withn an practicen knownn asn one-
n to-onen marketing.
a. True
b. False
A+ Pagen4
