Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer.pdf

,Name Clas Dat
m
: s: e:

Chapterm01—UnderstandingmConsumermBehavior
1. Consumermbehaviormismthemtotalitymofmconsumers' mdecisionsmwith mrespectmtomthemacquisition,mconsumption,mand mdisposi
tion mof mgoods,mservices,mtime,mand mideasmby mhuman mdecision-makingmunitsmovermtime.
a. True
b. False
ANSWER: True

2. Consumermbehaviormreflectsmmoremthanmthemwaymthatmamproductmismacquiredmby mamsinglempersonmatmanymonempointmin mtim
e.
a. True
b. False
ANSWER: True

3. Buyingmrepresentsmonemtypemof macquisition mbehavior.
a. True
b. False
ANSWER: True

4. Usagemismatmthemcoremof mconsumermbehavior.
a. True
b. False
ANSWER: True

5. Disposition mismthemprocessmby mwhich mamconsumermusesman moffering.
a. True
b. False
ANSWER: False

6. Themsequence mof macquisition,mconsumption, mand mdisposition mdoesmnotmoccurmovermtime.
a. True
b. False
ANSWER: False

7. Themmanymfactorsmthatmaffectmacquisition,musage,mandmdispositionmdecisionsmcanmbemclassifiedmintomfourmbroad mdomains:
mthe mpsychologicalmcore, mthe mprocess mofmmakingmdecisions, mthemconsumer's mculture,mand mconsumermbehaviormoutcomes.

a. True
b. False
ANSWER: True

8. Before mconsumersmcan mmakemdecisions,mtheymmustmhavemsomemsourcemofmknowledge morminformationmuponmwhichmto m
basemtheirmdecisions.
a. True
b. False
ANSWER: True

9. Culturemrefersmto mthemtypicalmormexpected mbehaviors,mnorms,mand mideasmthatmcharacterize mamgroup mof mpeople.
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,Name Clas Dat
m
: s: e:

Chapterm01—UnderstandingmConsumermBehavior
a. True
b. False
ANSWER: True

10. Onemreason mmarketingmmanagersmstudymconsumermbehaviormismtomcreatempublicmawarenessmofminappropriate mpractices.
a. True
b. False
ANSWER: False

11. Marketingmmanagersmneed mto munderstandmconsumermbehaviormto mprotectmconsumersmfrommunfair,munsafe,morminappropr
iatemmarketingmpractices.
a. True
b. False
ANSWER: False

12. Research mindicatesmthatmconsumersmfindmitmdifficultmto munderstandmthemdifferencesmbetween mbrandsmwhenmthey mvie
wmamchart,mmatrix,mormgrid mcomparingmbrandsmand mtheirmattributes.
a. True
b. False
ANSWER: False

13. Ambrand mnamemismbettermremembered mwhen mplaced min man mad mthatmhasminterestingmand munrelated mvisuals.
a. True
b. False
ANSWER: False

14. Sellersmshould mcreatemthemendowmentmeffectmby msettingmamhighermpricemformgoodsmthan mbuyersmaremwillingmto mpay.
a. True
b. False
ANSWER: False

15. An mofferingmismamproduct,mservice,mactivity,mormidea:
a. thatmismacquired mbutmnotmused mby mconsumers.
b. thatmismused mbutmnotmacquired mby mconsumers.
c. marketed mby mamfirmmbutmnotmyetmavailable min mthemmarketplace.
d. made mavailable mby mammarketingmorganization mto mconsumers.
e. thatmismin mthemmarketplace mbutmnotmyetmaccepted mby mconsumers.
ANSWER: d

16. Themprocessmby mwhich mamconsumermcomesmto mown man mofferingmismknown masm.
a. usage
b. disposition
c. comprehension
d. acquisition
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, Name Clas Dat
m
: s: e:

Chapterm01—UnderstandingmConsumermBehavior
e. perception
ANSWER: d

17. Which mof mthemfollowingmstatementsmismtruemof macquisition mbehavior?
a. Attitudesmtoward mmaterialism,mstatus,mand mself-conceptmdo mnotmplay mamrolemin macquisition mbehavior.
b. Consumersmtend mto mprocrastinate min mredeemingmcouponsmand mgiftmcardsmwhen mdeadlinesmaremclose.
c. Waysmof mobtainingmgoodsmand mservicesmincludemrenting,mleasing,mtrading,mand msharing.
d. Disposition mrepresentsmonemtypemof macquisition mbehavior.
e. Acquisition mbehaviormof monemcustomermcannotmbemlinked mwith mdisposition mbehaviormof manothermcustomer.
ANSWER: c

18. Lindamrunsmamsmallmcafé.mAtmthemendmofmthemday,mshemrecyclesmallmpapermandmplastic.mInmthemcontextmofmconsumermbeh
avior,mthismisman mexample mof m .
a. preattentive mprocessing
b. purchase mbehavior
c. zapping
d. disposition mbehavior
e. zipping
ANSWER: d

19. Which mof mthemfollowingmstatementsmismtruemof mconsumermbehavior?
a. Itmismlimited mto mthemstudy mof mhowmconsumersmbuy mproducts.
b. Itmreflectsmthemactionsmof mamsinglemconsumermrathermthan mamgroup mof mconsumers.
c. Itmismrelated mto mhowmconsumersmmakemacquisition mdecisionsmrathermthan mdisposition mdecisions.
d. Itmdealsmwith mthempurchase mof mtangiblemgoodsmbutmnotmservices.
e. Itmaffectsmdecisionsmaboutmmanagingmdebt.
ANSWER: e

20. Identify mamtruemstatementmaboutmthemconsumermbehaviormprocess.
a. Consumersmdo mnotmmakemdecisionsmaboutmwhere mto mconsume mvariousmproducts.
b. Culturemdoesmnotminfluence mconsumers' macquisition,mdisposition,mormusagembehavior.
c. Consumermbehaviormismamdynamic mprocess.
d. Findingmamnewmusemformamtangiblemproductmismamway mto mdispose mof man mofferingmtemporarily.
e. Lendingmrepresentsmonemtypemof macquisition mbehavior.
ANSWER: c

21. Mikemwantsmto mbuymamcomputer.mHismfriend,mGregory,mresearchesmthemvariousmbrandsmofmcomputersmin mthemmarket
mand mhelps mMikemchoosemone.mAsmMike mismaboutmtombuymit, mMike'smfathermmentions mthatmthe mbrandmMikemhasmchosen mi

smmediocremcomparedmwith mthemothermbrandsmin mthemmarket.mIn mthismscenario,mMike'smfathermplaysmthemrolemof mthem
.
a. influencer
b. purchaser
c. user

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