Test Bank for Consumer Behaviour Buying, Having, and Being, 8th Canadian Edition by Solomon.pdf

, CONTENTS



SECTION ONE – CONSUMERS IN THE MARKETPLACE
M M M M M M


CHAPTER 1: AN I NTRODUCTION TO CONSUMER BEHAVIOUR
M M M M M M




SECTION TWO – CONSUMERS AS INDIVIDUALS
M M M M M


CHAPTER 2: PERCEPTION M M


CHAPTER 3: LEARNING AND MEMORY C
M M M M M


HAPTER 4: MOTIVATION AND A FFECT CH
M M M M M


APTER 5: THE SELF
M M M


CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
M M M M M




SECTION THREE – ATTITUDE C HANGE AND DECISION MAKING
M M M M M M M


CHAPTER 7: ATTITUDES M M


CHAPTER 8: ATTITUDE CHANGE AND I NTERACTIVE COMMUNICATIONS
M M M M M M M


CHAPTER 9: I NDIVIDUAL DECISION MAKING
M M M M


CHAPTER 10: BUYING AND DISPOSING
M M M M




SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND C ULTURAL SETTINGS
M M M M M M M M M


CHAPTER 11: GROUP I NFLUENCE AND SOCIAL MEDIA
M M M M M M


CHAPTER 12: I NCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAP
M M M M M M M M


TER 13: SUBCULTURES
M M


CHAPTER 14: CULTURAL I NFLUENCES ON CONSUMER BEHAVIOUR CHA
M M M M M M M


PTER 15: THE CREATION AND D IFFUSION OF CULTURE
M M M M M M M

,Consumerm Behaviour,m 7em (Solomon)
Chapterm1m m AnmIntroductionmtomConsumermBehaviour

1) InmstudyingmconsumersmlikemGail,mamcollegemstudent,mmarketersmoftenmfind mit musefulmtomlearnmth
eirminterestsminmmusicmormclothing,mhow mtheymspend mtheirmleisuremtime,mand mevenmtheirmattitudesma
bout msocialmissues,mtombemablemtomcategorizemconsumers maccordingmtomtheirm lifestyles.m Thismsort mo
f minformationmismcalled:
A) coremvalues.
B) psychographics.
C) configurations.
D) physiognomies.
mAnswer:m B

Type:mMC
PagemRef:m
5mSkill:m Application
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

2) Themstudymof mthemprocessesminvolved mwhenmindividualsmormgroupsmselect,mpurchase,muse,m
ormdisposemof mproducts,mservices,mideas,mormexperiencesmtomsatisfymneedsmand mdesiresmismcall
ed:
A) market msegmentation.
B) relationshipmmarketing.
C) market mresearch.
D) consumermbehaviour.
Answer:m D
Type:mMC
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

3) Tina,mamsupervisormof mdisplaysmformSearsmCanada,mknowsmthat mattractivemdisplaysmcanmgener
atemadditionalmsalesmof mparticularmitems.mFrommammarketer'smperspective,mthismis:
A) ampurchasemissue.
B) ampostpurchasemissue.
C) merchandisingmcomplexity.
D) amlossmleader
.
Answer:m A
Type:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

, 4) Johnmismthemvicempresident mof mmarketingmformamlocalmtourmguidemcompany.mHemismconcerned mt
hat mhismcustomersmaremnot mrecommendingmhismcompanymtomtheirmfriends.mFormJohn,mthismproble
mmisma:
A) purchasemissue.
B) demographicmproblem.
C) prepurchasemissue.
D) postpurchasemissue
.mAnswer:m D
Type:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

5) Themexpanded mview mof mthemexchangemthat mincludesmthemissuesmthat minfluencemthemconsum
ermbefore,mduring,mand maftermampurchasemismcalled:
A) themvalue.
B) themstrategicmfocus.
C) thempre-sellmstrategy.
D) themconsumptionmprocess
.mAnswer:m D
Type:mMC
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

6) Consumermbehaviourmasmamdisciplinemdealsmmainlymwithmwhat mhappensmat mthempoint mof mpurcha
se.mAnswer:m FALSE
Type:mTF
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.

7) Themexpanded mview mof mconsumermbehaviourmrecognizesmthat mthemconsumptionmprocessminclud
esmissuesmthat minfluencemconsumersmbefore,mduring,mand maftermampurchasemismmade.
Answer:m TRUE
Type:mTF
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mUnderstand mthat mconsumermbehaviourmismamprocess.