Test Bank for Essentials of Business Communication 10th E
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dition by Guffey j j
1. Communication is defined as "the transmission of information and meaning from one indi
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vidual or group to another." The crucial element of this definition is
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a. transmission.
b. information.
c. meaning.
d. individual.
ANSWER: c
RATIONALE: Communication is successful only if meaning is exchanged, making " j j j j j j j j j
meaning" the crucial element. You can send information; but if it mean
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s nothing to the receiver, true communication has not occurred.
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 j
LEARNING OBJECTIVES: j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.01.02 -
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DISC.ESBC.GULO.16.01.02
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TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
2. The communication process begins when the sender
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a. determines the appropriate communication channel.
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b. has an idea.
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c. encodes an idea into a message.
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d. plans for feedback.
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ANSWER: b
RATIONALE: The communication process begins when the sender has an idea. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
,NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
3. Converting ideas into words or gestures to convey meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. nonverbal communication. j
ANSWER: c
RATIONALE: The second step of the communication process involves encoding, co j j j j j j j j j
nverting ideas into meaningful words or gestures. j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
4. A communication channel
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a. is anything that interrupts the transmission of a message.
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b. should be selected before idea formation.
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c. includes only digital means for transmitting messages.
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d. is the medium over which the message travels.
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ANSWER: d
RATIONALE: The medium over which the message travels is the channel. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
,5. Which of the following is not an element of the communication process?
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a. Forming an idea j j
b. Selecting a communication channel
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c. Displaying empathy j
d. Providing feedback j
ANSWER: c
RATIONALE: The communication process involves these five steps: forming an ide j j j j j j j j j
a, encoding the idea, selecting a channel and transmitting the messag
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e, decoding the message, and providing feedback. j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
6. The process of translating a message from its symbol form into meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. noise.
ANSWER: b
RATIONALE: The fourth step of the communication process involves decoding or tran j j j j j j j j j j
slating the message from its symbol form into meaning. j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
7. Communication noise j
a. occurs only with the sender in the communication process.
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b. includes only environmentally produced sounds that prevent the message from being tran
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smitted.
, c. is anything that interrupts the transmission of a message.
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d. describes the medium over which the message travels.
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ANSWER: c
RATIONALE: Anything that interrupts the transmission of a message is called noise. j j j j j j j j j j j
Channel noise may range from a weak Internet signal to sloppy format j j j j j j j j j j j
ting and typos in written messages. It can even include the annoyance a j j j j j j j j j j j j
receiver feels when the sender chooses an improper channel. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES:j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j
DISC.ESBC.GULO.16.06.04
j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
8. Feedback
a. includes only those verbal responses from the receiver.
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b. is not an important part of the communication process.
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c. is the process of converting an idea that will convey meaning.
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d. includes both the verbal and nonverbal responses from the receiver.
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ANSWER: d
RATIONALE: The verbal and nonverbal responses of the receiver create feedbac j j j j j j j j j
k, a vital part of the communication process. Feedback helps the se j j j j j j j j j j j
nder know that the message was received and understood. j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES:j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.01.03 -
j j j j
DISC.ESBC.GULO.16.01.03
j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
9. Communication is successful only when j j j j
a. verbal feedback has been sent to the receiver.
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b. no noise occurs during the communication process.
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j j j j j j j j
dition by Guffey j j
1. Communication is defined as "the transmission of information and meaning from one indi
j j j j j j j j j j j j
vidual or group to another." The crucial element of this definition is
j j j j j j j j j j j
a. transmission.
b. information.
c. meaning.
d. individual.
ANSWER: c
RATIONALE: Communication is successful only if meaning is exchanged, making " j j j j j j j j j
meaning" the crucial element. You can send information; but if it mean
j j j j j j j j j j j
s nothing to the receiver, true communication has not occurred.
j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 j
LEARNING OBJECTIVES: j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.01.02 -
j j j j
DISC.ESBC.GULO.16.01.02
j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
2. The communication process begins when the sender
j j j j j j
a. determines the appropriate communication channel.
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b. has an idea.
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c. encodes an idea into a message.
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d. plans for feedback.
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ANSWER: b
RATIONALE: The communication process begins when the sender has an idea. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
,NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
3. Converting ideas into words or gestures to convey meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. nonverbal communication. j
ANSWER: c
RATIONALE: The second step of the communication process involves encoding, co j j j j j j j j j
nverting ideas into meaningful words or gestures. j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
4. A communication channel
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a. is anything that interrupts the transmission of a message.
j j j j j j j j
b. should be selected before idea formation.
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c. includes only digital means for transmitting messages.
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d. is the medium over which the message travels.
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ANSWER: d
RATIONALE: The medium over which the message travels is the channel. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
,5. Which of the following is not an element of the communication process?
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a. Forming an idea j j
b. Selecting a communication channel
j j j
c. Displaying empathy j
d. Providing feedback j
ANSWER: c
RATIONALE: The communication process involves these five steps: forming an ide j j j j j j j j j
a, encoding the idea, selecting a channel and transmitting the messag
j j j j j j j j j j
e, decoding the message, and providing feedback. j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
6. The process of translating a message from its symbol form into meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. noise.
ANSWER: b
RATIONALE: The fourth step of the communication process involves decoding or tran j j j j j j j j j j
slating the message from its symbol form into meaning. j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
j j j
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j j
DISC.ESBC.GULO.16.06.04 j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
7. Communication noise j
a. occurs only with the sender in the communication process.
j j j j j j j j
b. includes only environmentally produced sounds that prevent the message from being tran
j j j j j j j j j j j
smitted.
, c. is anything that interrupts the transmission of a message.
j j j j j j j j
d. describes the medium over which the message travels.
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ANSWER: c
RATIONALE: Anything that interrupts the transmission of a message is called noise. j j j j j j j j j j j
Channel noise may range from a weak Internet signal to sloppy format j j j j j j j j j j j
ting and typos in written messages. It can even include the annoyance a j j j j j j j j j j j j
receiver feels when the sender chooses an improper channel. j j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES:j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.06.04 -
j j j j
DISC.ESBC.GULO.16.06.04
j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
8. Feedback
a. includes only those verbal responses from the receiver.
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b. is not an important part of the communication process.
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c. is the process of converting an idea that will convey meaning.
j j j j j j j j j j
d. includes both the verbal and nonverbal responses from the receiver.
j j j j j j j j j
ANSWER: d
RATIONALE: The verbal and nonverbal responses of the receiver create feedbac j j j j j j j j j
k, a vital part of the communication process. Feedback helps the se j j j j j j j j j j j
nder know that the message was received and understood. j j j j j j j j
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 j
LEARNING OBJECTIVES:j ESBC.GULO.16.02.01 - 02.01 j j
NATIONAL STANDARDS: j United States - BUSPROG.ESBC.GULO.16.01.03 -
j j j j
DISC.ESBC.GULO.16.01.03
j
TOPICS: Understanding the Communication Process j j j
KEYWORDS: Bloom's: Knowledge j
9. Communication is successful only when j j j j
a. verbal feedback has been sent to the receiver.
j j j j j j j
b. no noise occurs during the communication process.
j j j j j j
