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Digital Marketing 8th Edition By Dave Chaffey, Fiona Ellis-Chadwick (Instructor Manual).pdf

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Digital Marketing 8th Edition By Dave Chaffey, Fiona Ellis-Chadwick (Instructor Manual).pdf

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Voorbeeld van de inhoud

● What is digital marketing ? :
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● f YOUTUBE VIDEOS : f f




WhatfIsfDigitalfMarketing?fAndfHowfDoesfItfWork?
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1) Digital marketing is just marketing using digital tools to communicate value t
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o your customers .
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WhatfIsfDigitalfMarketing?fIntroductionftofDigitalfMarketingfforfBeginners


2) Digital marketing is a form of marketing for promoting and selling products o
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r services on the internet , it's the process of leveraging different online marke
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ting channels like ( search engines , social media networks and email to reach
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your target audience ) . f f f f f




f‫رقمي‬f‫تسويق‬f‫ايه‬f‫؟يعنى‬f|fWhat'sfDigitalfMarketing


3) D-
Marketing is widely used by emerging companies to accelerate their spread .
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D-
Marketing is being present at the right time and the right place where your cus
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tomers need you , to choose you among other marketers .
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WhatfisfDigitalfMarketing?fAfCompletefVideofGuidefforf2021


fff 4) it's the least expensive and most effective way to grow a business , we can also s
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ay that it is a fraction of the cost of traditional marketing as it's the fastest way to inter
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act with your customers to build trust and build your brand . It is also the most targete
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d form of advertising available to create, communicate and deliver value to your cus
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tomers . f f




DigitalfMarketingfInf5fMinutesf|fWhatfIsfDigitalfMarketing?f|fLearnfDigitalfMarketingf|fSimplilearn


fff 5) D- f


Marketing is a form of marketing through which you can advertise to people digitall
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y , it gives marketers the opportunity to interact with and understand their audience b
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etter and to increase their trust . D-
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,Marketing shows marketers advertisements to people based on their actions and pre
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ferences on the internet . f f f f f


WhatfIsfDigitalfMarketing?f|fIntroductionfTofDigitalfMarketingf|fDigitalfMarketingf|fSimplilearn
f


fffff 6) D- f


Marketing is the act of promoting products or services with the help of digital device
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s or technology , marketers can promote their campaigns on search engines social m
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edia email mobile apps …. etc
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WhatfisfDigitalfMarketing:fTutorialfforfBeginners


fffff 7) marketing is connecting with your audience in the right place at the right time to
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meet them where they are already spending their time , internet ! . It's any form of m
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arketing that exists online . D- f f f f f


Marketers are in charge of driving brand awareness and lead generation through all
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of these digital channels .
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IntroductionfTofMarketingf|fMarketingf101


fffff 8) marketing is not advertising , advertising is marketing ! it is answering the custo
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mer's question (why should i care ?) , so it helps to solve people's problems by defini
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ng solutions and explaining its benefits , and make them feel understood , SO YOU
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CAN POSITION YOUR BUSINESS AS A SOLUTION TO THEM . as you should
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also create value to your customers .
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WhatfisfDigitalfMarketing?


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Marketing is a series of channels that marketers are using to target the customers on
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digital devices . f f f




WhatfisfDigitalfMarketingf|fUnderstandingfDigitalfMarketingfProcessf|fForfBeginnersfOnly


fffff 10) D- f


Marketing is doing branding marketing and selling via internet and any digital devic
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es , it has a process that contains :
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1) digital presence , 2) targeted traffic , 3) engagement , 4) leads or sales , 5) meas
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urement analysis optimization , 6) retargetargeting remarketing … f f f f f f f f

, ● GOOGLE ARTICLES : f f f


f /

1) D-
Marketing , also called online marketing , is the promotion of a brand to conn
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ect with potential customers using the internet and other forms of digital com
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munication . f f




2) D-
Marketing is connecting with your audience in the right place and the right ti
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me , you need to meet them where they are already spending time , on the int
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ernet ! . f f f




3) D-
Marketing refers to advertising delivered through digital channels , many co
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mpanies use this method to endorse goods services and brands . By implem
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enting an omnichannel digital marketing strategy marketers can collect valu
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able insights into target audience behaviors while opening the door to new
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methods of customer engagement . As the future of digital marketing we can
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expect to see a continued increase in the variety of wearable devices availab
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le to consumers .
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4) D-
Marketing is the use of internet to reach consumers , some marketing expert
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s consider it to be a new way of approaching customers and understand how
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they behave , it keeps rising and including search result ads email ads and pr
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omoted tweets …. etc f f f ff

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