DM Exam 1 questions with verified
answers graded A+
What is the correct order of the AIDA model - correct answer ✔✔Awareness, Interest, Desire,
Action
Which step of the AIDA model focuses on initial communication and brand development with
consumers - correct answer ✔✔Awareness
Why is generating high traffic important/an advantage for a website - correct answer
✔✔Greater traffic leads to greater awareness and a larger potential customer base
What distinguishes unpaid search traffic from paid search traffic - correct answer ✔✔unpaid
search traffic comes from click on organic search results on the SERP, while paid traffic comes
from ads on the SERP
How are conversions measured on a eCommerce website? - correct answer ✔✔by the action of
a visitor making a purchase from the site
how are conversions measured on non-eCommerce websites - correct answer ✔✔by the
percentage of visitors who perform the desired action on the website
affiliate marketers typically earn revenue from their affiliate marketing activities by? - correct
answer ✔✔receiving a commission when a visitor clicks on an affiliate link and makes a
purchase on the destination website
what factor can further increase the monetary success of a website that already has high traffic
and a high conversion rate? - correct answer ✔✔increasing the value of each conversion
, a media website that knows more about it users can often charge more for its advertising than
can a media website that knows nothing about its users. Why is that? - correct answer
✔✔Because a media website that knows more about its users can enable advertisers to more
effectively target the right users and achieve a higher return on their ad spending
Which of the following is considered one of the most important indicators of a retail website's
success - correct answer ✔✔conversion rate
unpaid referral traffic is traffic that comes from - correct answer ✔✔links from other websites
that are not paid for
what is the purpose of a Domain Name System (DNS) - correct answer ✔✔It manages the
translation of domain names to IP addresses so that requests for a specific domain are routed to
the correct server
if secondary conversion for an affiliate marketing site is - correct answer ✔✔purchase
what is the largest registrar for domain names - correct answer ✔✔GoDaddy
The primary conversion for a lead generation site is - correct answer ✔✔Both a phone call and a
form fill
Which of the following is a type of traffic a website can earn - correct answer ✔✔direct,
referral, search
what is unpaid search traffic - correct answer ✔✔traffic that comes to a site from organic search
result clicks
answers graded A+
What is the correct order of the AIDA model - correct answer ✔✔Awareness, Interest, Desire,
Action
Which step of the AIDA model focuses on initial communication and brand development with
consumers - correct answer ✔✔Awareness
Why is generating high traffic important/an advantage for a website - correct answer
✔✔Greater traffic leads to greater awareness and a larger potential customer base
What distinguishes unpaid search traffic from paid search traffic - correct answer ✔✔unpaid
search traffic comes from click on organic search results on the SERP, while paid traffic comes
from ads on the SERP
How are conversions measured on a eCommerce website? - correct answer ✔✔by the action of
a visitor making a purchase from the site
how are conversions measured on non-eCommerce websites - correct answer ✔✔by the
percentage of visitors who perform the desired action on the website
affiliate marketers typically earn revenue from their affiliate marketing activities by? - correct
answer ✔✔receiving a commission when a visitor clicks on an affiliate link and makes a
purchase on the destination website
what factor can further increase the monetary success of a website that already has high traffic
and a high conversion rate? - correct answer ✔✔increasing the value of each conversion
, a media website that knows more about it users can often charge more for its advertising than
can a media website that knows nothing about its users. Why is that? - correct answer
✔✔Because a media website that knows more about its users can enable advertisers to more
effectively target the right users and achieve a higher return on their ad spending
Which of the following is considered one of the most important indicators of a retail website's
success - correct answer ✔✔conversion rate
unpaid referral traffic is traffic that comes from - correct answer ✔✔links from other websites
that are not paid for
what is the purpose of a Domain Name System (DNS) - correct answer ✔✔It manages the
translation of domain names to IP addresses so that requests for a specific domain are routed to
the correct server
if secondary conversion for an affiliate marketing site is - correct answer ✔✔purchase
what is the largest registrar for domain names - correct answer ✔✔GoDaddy
The primary conversion for a lead generation site is - correct answer ✔✔Both a phone call and a
form fill
Which of the following is a type of traffic a website can earn - correct answer ✔✔direct,
referral, search
what is unpaid search traffic - correct answer ✔✔traffic that comes to a site from organic search
result clicks
