Test Bank for Essentials of MIS, 15th edition by Kenneth C. Laudon.pdf

,Managementm Informationm Systems:m Managingm them Digitalm Firm,m15em(Laudon)mChap
term1m InformationmSystemsminmGlobalmBusinessmToday

1) Whichmof mthemfollowingmismnotmonemof mthemsixmstrategicmbusinessmobjectivesmof minformati
onmsystems?
A) New mproductsmand mservices
B) Improved mdecisionmmaking
C) Competitivemadvantage
D) Improved memployeemmorale
E) Survival
mAnswer:m

D
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

2) Verizon'smusemof mamweb-based mdigitalmdashboard mtomprovidemmanagersmwithmprecisemreal-
timeminformationmenabled mit mtomimprovemwhichmof mthemfollowing?
A) Compliancemwithmregulations
B) Managerialmdecisionmmaking
C) Efficiencyminmcreationmof mnew mproducts
D) Employeemmorale
E) Intimacymwithmitsmsupplier
smAnswer:m B
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

3) Whichmof mthemfollowingmmaymlead mtomcompetitivemadvantage?
1. New mproducts,mservices,mand mbusinessmmodels;
2. Chargingmlessmformsuperiormproducts;
3. Respondingmtomcustomersminmrealmtime
A) 1monly
B) 1mand m2
C) 2mand m3
D) 1mand m3
E) 1,m2,mand m
3mAnswer:m E
Difficulty:m ChallengingmAA
CSB:m Analyticalmthinking
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

,4) A mfirmmthat minvestsminmanminformationmsystemmbecausemit mismamnecessitymof mdoingmbusinessmd
oesmsombecausemit mismseekingmtomachievemwhichmof mthemfollowingmbusinessmobjectives?
A) Operationalmexcellence
B) Improved mdecisionmmaking
C) Competitivemadvantage
D) Customermintimacy
E) Survival
mAnswer:m

E
Difficulty:m Moderate
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

5) ThemMandarinmOriental'smusemof mcomputermsystemsmtomkeepmtrackmof mguests'mpreferencesmism
anmexamplemof mwhichmof mthemfollowing?
A) Improved mflexibility
B) Improved mdecisionmmaking
C) Improved mefficiency
D) Customermintimacy
E) Operationalmexcellenc
emAnswer:m D
Difficulty:m Moderate
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

6) Competitorsmweremseekingmwhichmof mthemfollowingmbusinessmobjectivesmwhenmtheymrushed m
tomprovidemATMsmaftermCitibankmintroduced mthemfirst mATMsminmNew mYork?
A) Improved mefficiency
B) Customermand msuppliermintimacy
C) Survival
D) Competitivemadvantage
E) Improved mdecisionmmakin
gmAnswer:m C
Difficulty:m Moderate
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

, 7) Whichmof mthemfollowingmismthemkeymbusinessmmetricmbehind mthemtechnologiesmimplemented m
bymKroger,masmdiscussed minmthemchapter-openingmcase?
A) Highermcustomermsatisfactionmlevels
B) Survival
C) Improved memployeemmorale
D) Improved mdecisionmmaking
E) Reduced mcost mof msupplie
smAnswer:m A
Difficulty:m ModeratemAACS
B:m Analyticalmthinking
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

8) Whichmof mthemfollowingmismanmexamplemof mambusinessmusingminformationmsystemsmtomcreat
emamnew mproduct?
A) Walmart'smRetailLinkmsystem
B) ThemMandarinmOriental'smusemof mcomputersmtomkeepmtrackmof mguest mpreferences
C) Verizon'smusemof mamweb-based mdigitalmdashboard mtomprovidemreal-
timemcompanyminformationmformmanagers
D) Apple'smcreationmof mthemiPod
E) Kroger'smusemof msensorsmtommonitormcold mfood mstoragemtemperatur
esmAnswer:m D
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?

9) Walmart mexemplifiesmthempowermof minformationmsystemsmcoupled mwithmstate-of-the-
art mbusinessmpracticesmand msupportivemmanagement mtomachievemwhichmof mthemfollowing
?
A) New mproductsmand mservices
B) Operationalmefficiency
C) Survival
D) Customermintimacy
E) Competitivemadvantag
emAnswer:m B
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?