Test Bank
m
Chapter 1: Digital Transformation Disrupts Companies, Competition, and Care
m m m m m m m m
ers Locally and Globally
m m m
Multiple mChoice
1. Inmthemearlymstagesmof mamstartupmlikemUber,mvaluationmismbased mheavilymonmthemcompany’s
.
a. technology
b. present mvalue
c. growthmpotential
d. assets
Answer:mCmDifficul
ty:mMedium
SectionmReference:mOpeningmCase
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
2. ismanmeasy-to-read,moftenmsingle-page,mreal-
timemuserminterface,mshowingmamgraphicalmpresentationmof mthemcurrent mstatusmand mhistoricalmtr
endsmof manmorganization’smkeymperformancemindicatorsmtomenableminstantaneousmand minforme
d mdecisionsmtombemmade.
a. Predictions
b. Dashboards
c. Digitalmmodels
d. Real-timemreports
Answer:mBmDiff
iculty:mEasy
SectionmReference:mTechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mTechnology
1
,3. A mtopmconcernmof mwell-established mcorporations,mglobalmfinancialminstitutions,mborn-on-
the-
mWebmretailers,mand mgovernment magencies mismhow mtomdesignmtheirmdigitalmbusinessmmodels
minmordermtomdomallmof mthemfollowing,mexcept:
a. Delivermanmincrediblemcustomermexperience
b. Improvemprofitability
c. Implement mcloud mcomputing
d. Increasemmarket mshare
Answer:mCmDifficul
ty:mMedium
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mAnalyticmskills
4. Inmthemdigitalm(online)mspace,mtheremismamstrongmrelationshipmbetweenmthemqualitymof mamfirm's
,mwhichminmturnmincreasesmrevenue.
a. mobilemappsmand mbusinessmtransactions
b. IoTmcapabilitiesmand mKPIs
c. businessmmodelmand mmarketingmefforts
d. customermexperiencemand mloyalty
Answer:mDmDiff
iculty:mHard
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
5. Market m conditionsmand mtechnologicalminnovationsmthat marempropellingmthemexplosionmof mo
n-mdemand mand mshared mservicesmincludemallmthemfollowingmexcept:
a. smartphone-connected mconsumers
b. privatemdatamcenters
c. simplemand msecurempurchasingmflows
d. location-based mservices
Answer:mBmDifficul
ty:mMedium
SectionmReference:m DoingmBusinessminmthemOn-Demand mand mSharingmEconomy
2
,LearningmObjective:m Definemthemdifferencesmbetween mthemon-
demand mand msharingmeconomiesmandmthemsix mbusinessmobjectivesmITmshould mfocusmon mto menhance morg
anizationalmperformance, mgrowth,mand msustainability.
AACSB:mTechnology
6. ismamcompany’smcoremstrategymformmakingmamprofit.mIt mdefinesmthemproductsmand/
ormservicesmit mwillmsell,mitsmtarget mmarket,mcostsmassociated mwithmdoingmbusiness,mand mt
hemcompany’smongoingmplansmformachievingmitsmgoals.
a. Businessmmodel
b. Website
c. Datamanalytics
d. Technologymstack
Answer:mAmDiff
iculty:mEasy
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
7. Machine-to-machinem(M2M)mtechnologymenablesmsensor-
embedded mproductsmtomsharemreliablemreal-timemdatam .
a. overmshort mdistances
b. viamradiomsignals
c. usingmcloud mservices
d. viamdatabases
Answer:mBmDiff
iculty:mHard
SectionmReference:m TechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
8. Anmestimated m %mof mbigmdatamaremunstructured.
a. 25mtom30
b. 33mtom66
c. 50mtom75
d. 80mtom90
3
, Answer:mDmDifficu
lty:mMedium
SectionmReference:m TechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
9. Allmof mthemfollowingmaremexamplesmof mtheminfluencemof msocial,mmobile,manalytics,mand mclo
ud mtechnologiesmexceptm .
a. Connectionsmand mfeedbackmviamsocialmnetworksmhavemchanged mthembalancem
of minfluence.
b. Customersmexpect mtomusemlocation-
awaremservices,mapps,malerts,msocialmnetworks,mand mthemlatest mdigitalmcapabilitie
smat mworkmand moutsidemwork.
c. Customermloyaltymand mrevenuemgrowthmdepend monmambusiness’mabilitymtomoffe
rmuniquemcustomermexperiencesmthat mwow mcustomersmmoremthanmcompetitorsmc
an.
d. Consumersmaremlessmlikelymtomtrust mtweetsmfrommordinarympeoplemth
anmrecommendationsmmadembymcelebritymendorsements.
Answer:mDmDiff
iculty:mHard
SectionmReference:m Social–Mobile–Analytics–Cloud m(SMAC)mModel
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
10. m
Whichmof mthemfollowingmguidemthemprocessmof mplanning,macquiring,mbuilding,mmodifying,man
d minterfacingmwithmdeployed mITmresourcesminmamsinglemdepartment mwithinmanmorganization?
a. Legacymsystems
b. ITmarchitectures
c. Datamanalytics
d. Technologymstack
Answer:mBmDiff
iculty:mHard
SectionmReference:m Introduction
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
4
m
Chapter 1: Digital Transformation Disrupts Companies, Competition, and Care
m m m m m m m m
ers Locally and Globally
m m m
Multiple mChoice
1. Inmthemearlymstagesmof mamstartupmlikemUber,mvaluationmismbased mheavilymonmthemcompany’s
.
a. technology
b. present mvalue
c. growthmpotential
d. assets
Answer:mCmDifficul
ty:mMedium
SectionmReference:mOpeningmCase
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
2. ismanmeasy-to-read,moftenmsingle-page,mreal-
timemuserminterface,mshowingmamgraphicalmpresentationmof mthemcurrent mstatusmand mhistoricalmtr
endsmof manmorganization’smkeymperformancemindicatorsmtomenableminstantaneousmand minforme
d mdecisionsmtombemmade.
a. Predictions
b. Dashboards
c. Digitalmmodels
d. Real-timemreports
Answer:mBmDiff
iculty:mEasy
SectionmReference:mTechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mTechnology
1
,3. A mtopmconcernmof mwell-established mcorporations,mglobalmfinancialminstitutions,mborn-on-
the-
mWebmretailers,mand mgovernment magencies mismhow mtomdesignmtheirmdigitalmbusinessmmodels
minmordermtomdomallmof mthemfollowing,mexcept:
a. Delivermanmincrediblemcustomermexperience
b. Improvemprofitability
c. Implement mcloud mcomputing
d. Increasemmarket mshare
Answer:mCmDifficul
ty:mMedium
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mAnalyticmskills
4. Inmthemdigitalm(online)mspace,mtheremismamstrongmrelationshipmbetweenmthemqualitymof mamfirm's
,mwhichminmturnmincreasesmrevenue.
a. mobilemappsmand mbusinessmtransactions
b. IoTmcapabilitiesmand mKPIs
c. businessmmodelmand mmarketingmefforts
d. customermexperiencemand mloyalty
Answer:mDmDiff
iculty:mHard
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
5. Market m conditionsmand mtechnologicalminnovationsmthat marempropellingmthemexplosionmof mo
n-mdemand mand mshared mservicesmincludemallmthemfollowingmexcept:
a. smartphone-connected mconsumers
b. privatemdatamcenters
c. simplemand msecurempurchasingmflows
d. location-based mservices
Answer:mBmDifficul
ty:mMedium
SectionmReference:m DoingmBusinessminmthemOn-Demand mand mSharingmEconomy
2
,LearningmObjective:m Definemthemdifferencesmbetween mthemon-
demand mand msharingmeconomiesmandmthemsix mbusinessmobjectivesmITmshould mfocusmon mto menhance morg
anizationalmperformance, mgrowth,mand msustainability.
AACSB:mTechnology
6. ismamcompany’smcoremstrategymformmakingmamprofit.mIt mdefinesmthemproductsmand/
ormservicesmit mwillmsell,mitsmtarget mmarket,mcostsmassociated mwithmdoingmbusiness,mand mt
hemcompany’smongoingmplansmformachievingmitsmgoals.
a. Businessmmodel
b. Website
c. Datamanalytics
d. Technologymstack
Answer:mAmDiff
iculty:mEasy
SectionmReference:m DisruptivemDigitalmBusinessmModels
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
organizationalmperformance,mgrowth,mand msustainability.
AACSB:mTechnology
7. Machine-to-machinem(M2M)mtechnologymenablesmsensor-
embedded mproductsmtomsharemreliablemreal-timemdatam .
a. overmshort mdistances
b. viamradiomsignals
c. usingmcloud mservices
d. viamdatabases
Answer:mBmDiff
iculty:mHard
SectionmReference:m TechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
8. Anmestimated m %mof mbigmdatamaremunstructured.
a. 25mtom30
b. 33mtom66
c. 50mtom75
d. 80mtom90
3
, Answer:mDmDifficu
lty:mMedium
SectionmReference:m TechnologymMegamTrends
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
9. Allmof mthemfollowingmaremexamplesmof mtheminfluencemof msocial,mmobile,manalytics,mand mclo
ud mtechnologiesmexceptm .
a. Connectionsmand mfeedbackmviamsocialmnetworksmhavemchanged mthembalancem
of minfluence.
b. Customersmexpect mtomusemlocation-
awaremservices,mapps,malerts,msocialmnetworks,mand mthemlatest mdigitalmcapabilitie
smat mworkmand moutsidemwork.
c. Customermloyaltymand mrevenuemgrowthmdepend monmambusiness’mabilitymtomoffe
rmuniquemcustomermexperiencesmthat mwow mcustomersmmoremthanmcompetitorsmc
an.
d. Consumersmaremlessmlikelymtomtrust mtweetsmfrommordinarympeoplemth
anmrecommendationsmmadembymcelebritymendorsements.
Answer:mDmDiff
iculty:mHard
SectionmReference:m Social–Mobile–Analytics–Cloud m(SMAC)mModel
LearningmObjective:mDescribemhow mITmismdisruptingmthemwaymthat mcompaniesmoperate,mthemI
Tmmegatrendsmthat maremdrivingmorganizationalmperformance,mgrowth,mand msustainabilitymand m
how mCOVID-19mismacceleratingmdigitalmtransformation.
AACSB:mReflectivemthinkingmskills
10. m
Whichmof mthemfollowingmguidemthemprocessmof mplanning,macquiring,mbuilding,mmodifying,man
d minterfacingmwithmdeployed mITmresourcesminmamsinglemdepartment mwithinmanmorganization?
a. Legacymsystems
b. ITmarchitectures
c. Datamanalytics
d. Technologymstack
Answer:mBmDiff
iculty:mHard
SectionmReference:m Introduction
LearningmObjective:mDefinemthemdifferencesmbetweenmthemon-
demand mand msharingmeconomiesmand mthemsixmbusinessmobjectivesmITmshould mfocusmonmtomenhancem
4
