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Summary For OPPORTUNITY SEEKING - Entrepreneurship MODULE#2-3

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**Summary of Opportunity Seeking in Entrepreneurship** Opportunity seeking is a crucial aspect of entrepreneurship, involving the proactive identification and evaluation of potential business ideas or market gaps. Successful entrepreneurs constantly scan their environment, analyze trends, and recognize unmet customer needs to create innovative solutions. This process requires creativity, critical thinking, and risk assessment to determine the feasibility and profitability of an opportunity. Factors such as market demand, competition, and available resources play a significant role in opportunity recognition. By developing an entrepreneurial mindset and leveraging strategic planning, individuals can transform opportunities into sustainable business ventures.

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OPPORTUNITY
SEEKING
MODULE#2-3

, OPPORTUNITY MODEL

1. Looking Inward
In order to best exploit this kind of opportunity, you need
payattention to events that happen within your person
environment:Personal experiences with systems or gadge
customer complaints Aand recurring problems that may b
widely encountered by othersaround, to name a few. Ofte
these present interesting challenges,which may lead
opportunities for viable business ventures.

,* Using personal experiences and Observing People

*Solving routine problem


2.LOOKING OUTWARD

entreprenuers find opportunities withon their external evvironment as they
interact with entities in the value chain: customer, supplier, partners and
affiliates

a. Interacting with customers-can help entrepreneur identify business
opportunities . Customer feedback is a valauable source of information that
enables improvements which can lead to opportunities.

, b. Lending a Sympathetic Ear to end-users- opportunities often emerge
when entrepreneurs empatheically engage with end users. This allows
them to zoom on in the users pain points and go on to generate
creative solutions.

c. Observing or Learning from the competitors- competitors can also be
a source of good ideas for new opportunities. It is worthwhile to
emulate their good practices.

d. Tunning to Industry news and Organized networking events.

Keeping up to date with the industry news as well as participating in
networking events may help the entrepreneur spot and develop
business opportunities. Allows them to be informed about latest trend
and stay connected with keyplayers in the industry.

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