Muck Ruck Exam Questions with Correct Answers Already Passed
True or false: As PR professionals, we succeed when we anticipate journalists' needs and expect them to
anticipate ours. - Answers False
True or false: Almost half of journalists agree that most companies share information in an outdated
fashion. - Answers True
Generally speaking, which of the following is NOT true of journalists? - Answers They assume any
encouraging email they receive is sincere and genuine.
PR people need to do all of the following EXCEPT: - Answers Push out company-centric stories.
What is the biggest disconnect between journalists and PR professionals as described in this course? -
Answers An abundance of irrelevant pitches
What is the "PR Promised Land," as described in this course? - Answers A spot in the journalist's priority
inbox filter
What is one action that probably will NOT earn you a spot in the "PR Promised Land"? - Answers
Multitasking while you take this course to stay on top of your inbox
Who determines whether a piece of content is awesome or awful? - Answers Audience
In today's media climate, roughly how many national outlets are there? - Answers 0
Which of these does NOT describe the 80/20 principle? - Answers It yields higher quality coverage, but
not higher quantity of coverage.
What is niche-ing down? - Answers Segmenting a media list to a specific shared interest
Which of the following is NOT an effective way to build a media list? - Answers Copy a colleague's media
list.
The article "How to successfully pitch the New York Times (or, well, anyone else)" teaches us: - Answers
The size of the story's built-in audience matters when journalists consider a pitch.
If you need to build a media list from scratch in a hurry, and your pitch is about software used by
educators, which of the following searches would be LEAST effective? - Answers [technology]
Which is NOT a question you can ask yourself in order to gauge the quality of your existing media
relationships? - Answers How many pitches did I send to journalists last week?
According to the CNN producer quoted in this lesson, the key to being a great publicist is: - Answers
Consuming her content
True or false: Interacting with journalists on social media is too risky because the strategy has been
abused. - Answers False
True or false: As PR professionals, we succeed when we anticipate journalists' needs and expect them to
anticipate ours. - Answers False
True or false: Almost half of journalists agree that most companies share information in an outdated
fashion. - Answers True
Generally speaking, which of the following is NOT true of journalists? - Answers They assume any
encouraging email they receive is sincere and genuine.
PR people need to do all of the following EXCEPT: - Answers Push out company-centric stories.
What is the biggest disconnect between journalists and PR professionals as described in this course? -
Answers An abundance of irrelevant pitches
What is the "PR Promised Land," as described in this course? - Answers A spot in the journalist's priority
inbox filter
What is one action that probably will NOT earn you a spot in the "PR Promised Land"? - Answers
Multitasking while you take this course to stay on top of your inbox
Who determines whether a piece of content is awesome or awful? - Answers Audience
In today's media climate, roughly how many national outlets are there? - Answers 0
Which of these does NOT describe the 80/20 principle? - Answers It yields higher quality coverage, but
not higher quantity of coverage.
What is niche-ing down? - Answers Segmenting a media list to a specific shared interest
Which of the following is NOT an effective way to build a media list? - Answers Copy a colleague's media
list.
The article "How to successfully pitch the New York Times (or, well, anyone else)" teaches us: - Answers
The size of the story's built-in audience matters when journalists consider a pitch.
If you need to build a media list from scratch in a hurry, and your pitch is about software used by
educators, which of the following searches would be LEAST effective? - Answers [technology]
Which is NOT a question you can ask yourself in order to gauge the quality of your existing media
relationships? - Answers How many pitches did I send to journalists last week?
According to the CNN producer quoted in this lesson, the key to being a great publicist is: - Answers
Consuming her content
True or false: Interacting with journalists on social media is too risky because the strategy has been
abused. - Answers False
