Class 12 Business Stud
, Directing
Directing function of managem
concerned with instructing, guid
inspiring, coaching, leading and
motivating the employees in th
organization so that their effor
result in the achievement of
organizational goals.
“Directing is telling people what to do and seeing that th
it to the best of their ability”.
-- Ernes
, Features / Characteristics of Directing
Directing Initiates Actions :
Other functions prepare a base or setting of action, i.e., how action has to be carried on the directing initiate or start action.
By giving directions or instructions the managers get the work started in the organization.
Directing is a Continuous Function :
Directing is a continuous process. A manager cannot just rest after issuing orders and instructions.
He has to continuously guide, supervise and motivate his subordinates.
He must continuously take steps to make sure that orders and instructions are carried out properly.
Directing takes place at every Level of Management :
Directing is a pervasive function as it is performed by managers at all levels and in all locations.
The directing takes place wherever superior-subordinate relation exists.
Every manager has to supervise, guide, motivate and communicate with his subordinate to get things done.
Directing Flows from Top to Bottom :
Directing is first initiated at the top level and flows to the bottom through organizational hierarchy.
Every manager can direct his immediate subordinate and take directions from immediate boss.
Directing starts from the top level and flows to lower level.
Directing is Performance Oriented :
Directing is a performance-oriented function. The main motive of directing is bringing efficiency in performance.
Directing function direct the performance of individuals towards the achievement of organizational goal.
, Importance of Directing Function
1) To Initiate Action :
The employees in the organization start working only when they get instructions and directions from their superiors.
In the directing function, the superiors direct the actions of employees towards the predetermined goals of the organization.
For example : If a supervisor guides his subordinates and clarifies their doubts while performing a task, it will help the worker to ach
targets given to him.
2) To Integrate Employees' Efforts :
Directing integrates employees' efforts in the organization in such a way that every individual effort contributes to organizational p
Thus, it ensures that the individuals work for organizational goals.
For example : A manager with good leadership abilities will be in a position to convince the employees working
under him that individual efforts and team effort will lead to the achievement of organizational goals.
3) Means of Motivation / Guides Employees :
Directing function does not mean giving orders only but through directions and instructions the superiors try
to motivate the employees to perform to their best ability.
Directing guides employees to fully realize their potential and capabilities by motivating and providing effective leadership.
A good leader can always identify the potential of his employees and motivate them to extract work up to their full potential.
4) To Facilitate Change :
Directing facilitates the introduction of needed changes in the organisation. Generally, people have a tendency to resist changes in th
Effective directing through motivation, communication and leadership helps to reduce such resistance and develop the required coop
introducing changes in the organization.
For example : If a manager wants to introduce a new system of accounting, there may be initial resistance from the
accounting staff. But, if manager explains the purpose, provides training and motivates them with additional
rewards, the employees may accept change and cooperate with the manager.
5) Bring Stability and Balance in the Organization :
Effective directing helps to bring stability and balance in the organization since it fosters cooperation and commitment among the p
It helps to achieve balance among various groups, activities and the departments.
, Directing
Directing function of managem
concerned with instructing, guid
inspiring, coaching, leading and
motivating the employees in th
organization so that their effor
result in the achievement of
organizational goals.
“Directing is telling people what to do and seeing that th
it to the best of their ability”.
-- Ernes
, Features / Characteristics of Directing
Directing Initiates Actions :
Other functions prepare a base or setting of action, i.e., how action has to be carried on the directing initiate or start action.
By giving directions or instructions the managers get the work started in the organization.
Directing is a Continuous Function :
Directing is a continuous process. A manager cannot just rest after issuing orders and instructions.
He has to continuously guide, supervise and motivate his subordinates.
He must continuously take steps to make sure that orders and instructions are carried out properly.
Directing takes place at every Level of Management :
Directing is a pervasive function as it is performed by managers at all levels and in all locations.
The directing takes place wherever superior-subordinate relation exists.
Every manager has to supervise, guide, motivate and communicate with his subordinate to get things done.
Directing Flows from Top to Bottom :
Directing is first initiated at the top level and flows to the bottom through organizational hierarchy.
Every manager can direct his immediate subordinate and take directions from immediate boss.
Directing starts from the top level and flows to lower level.
Directing is Performance Oriented :
Directing is a performance-oriented function. The main motive of directing is bringing efficiency in performance.
Directing function direct the performance of individuals towards the achievement of organizational goal.
, Importance of Directing Function
1) To Initiate Action :
The employees in the organization start working only when they get instructions and directions from their superiors.
In the directing function, the superiors direct the actions of employees towards the predetermined goals of the organization.
For example : If a supervisor guides his subordinates and clarifies their doubts while performing a task, it will help the worker to ach
targets given to him.
2) To Integrate Employees' Efforts :
Directing integrates employees' efforts in the organization in such a way that every individual effort contributes to organizational p
Thus, it ensures that the individuals work for organizational goals.
For example : A manager with good leadership abilities will be in a position to convince the employees working
under him that individual efforts and team effort will lead to the achievement of organizational goals.
3) Means of Motivation / Guides Employees :
Directing function does not mean giving orders only but through directions and instructions the superiors try
to motivate the employees to perform to their best ability.
Directing guides employees to fully realize their potential and capabilities by motivating and providing effective leadership.
A good leader can always identify the potential of his employees and motivate them to extract work up to their full potential.
4) To Facilitate Change :
Directing facilitates the introduction of needed changes in the organisation. Generally, people have a tendency to resist changes in th
Effective directing through motivation, communication and leadership helps to reduce such resistance and develop the required coop
introducing changes in the organization.
For example : If a manager wants to introduce a new system of accounting, there may be initial resistance from the
accounting staff. But, if manager explains the purpose, provides training and motivates them with additional
rewards, the employees may accept change and cooperate with the manager.
5) Bring Stability and Balance in the Organization :
Effective directing helps to bring stability and balance in the organization since it fosters cooperation and commitment among the p
It helps to achieve balance among various groups, activities and the departments.
