Chapterg1
Introductiongtoginternationalgmarketing
TRUE/FALSE
1. Internationalgmarketinggisgthegprocessgofgplanninggandgconductinggtransactionsgacrossgnationalgbordersgtogcre
ategexchangesgthatgsatisfygthegobjectivesgofgindividualsgandgorganisations.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
2. Ingthegdefinitiongofginternationalgmarketing,gthegmajorgfoundationgofgthisgprocessgisgthegplanninggandgconduc
tinggofgtransactionsgacrossgnationalgbordersgtogcreategexchangesgthatgsatisfygthegobjectivesgofgindividualsgandg
organisations.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
3. Inginternationalgmarketing,gthegbasicgprinciplesgofgmarketinggstillgapply,gbutgtheirgapplications,gcomplexityga
ndgintensitygmaygvarygsubstantially.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
4. Evengthoughgagfirmgoperatesgingtheginternationalgmarketplace,gitgstillgcannotgseparategitsgactivitiesgbygcontentg
andgcontext.
ANS:gF PTS: 1 DIF: Difficult REF: Globalisationgdrivers
5. Thegbindinggeffectgofgthegglobalglinkagesgcreatedgbygworldgtradeg(ongcountries,ginstitutionsgandgindividuals)g
wasgfirstgwidelygrecognisedgduringgthegSecondgWorldgWar.
ANS:gF PTS: 1 DIF: Difficult REF: Globalisationgdrivers
6. Internationalgmarketinggisgagtoolgusedgtogobtaingimprovementgofgone’sgpresentgpositiongandgretainsgthegb
asicgmarketinggtenetsgofg‘satisfaction’gandg‘exchange’.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
7. InternationalgmarketinggcreatesganginterdependencegthatgmakesgagcountryglikegAustraliagmoregaffluentgbutga
lsogmoregvulnerable.
ANS:gT PTS: 1 DIF: Difficult REF: Globalisationgdrivers
8. Thegglobalgmarketgimposesgincreasinglygtightglimitsgongnationalgeconomicgregulationgandgsovereign
ty.gANS:gT PTS: 1 DIF: Moderate REF: Globalisationgdrivers
9. WhilegAsiaghasggrowngingimportancegasgangexportgmarketgforgAustralia,gthegUKgstillgremainsgthegmostgimpor
tantgexportgmarketgforgthisgcountry.
,ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
,
, 10. Agfirmgcangonlygbuildgandgstrengthengitsgcompetitivegpositiongingtheginternationalgmarketplacegi
fgitgdoesgnotgtransfergitsgknowledgegaroundgthegglobe.
ANS:gF PTS: 1 DIF: Moderate
REF:g Opportunitiesgandgchallengesginginternationalgmarketing
11. Currencygflowsgandgexchangegratesghavegaggreatergeffectgongtradegthangdoggovernmentgmonetarygpolicies.
ANS:gT PTS: 1 DIF: Moderate REF: Globalisationgdrivers
12. Ingtheginternationalgareasgofgsocialgresponsibilitygandgethics,gtheginternationalgmarketergisgfacedgwithgagmultic
ulturalgenvironmentgwithgdifferinggexpectationsgandgoftenginconsistentglegalgsystemsgwhengitgcomesgtogmonit
oringgenvironmentalgpollution,gmaintaininggsafegworkinggconditions,gcopyinggtechnologygorgtrademarksgorgpa
yinggbribes.
ANS:gT PTS: 1 DIF: Easy REF:g g Environmentalgfactors
13. Allgofgthegkeygdifficultiesgencounteredgingdoinggbusinessginternationallygaregmarketinggproblems.
ANS:gF PTS: 1 DIF: Moderate REF: Globalglinkages
14. Agdifferentiationgstrategygtakesgadvantagegofgthegmarketer’sgrealgorgperceivedguniquenessgingelementsgsuch
gasgdesigngorgafter-salesgservice.
ANS:gT PTS: 1 DIF: Moderate REF:g g Thegstrategicgplanninggprocess
15. Merchandisegtradegstatistics,gingparticular,goveremphasisegproductiongandgunderstategintellectualgproper
tygfromgdesigngtogbrand.
ANS:gT PTS: 1 DIF: Moderate REF:g g Whatgisginternationalgmarketing?
16. ThegfourgBRICgcountriesgaregBrazil,gRussia,gIndonesiagandgChina.gThesegcountriesghadgtheirgfirstgformalgmee
tingging2009.
ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
17. Chinesegconsumersgtendgtogbeglessgdemandinggandgaregnotgwillinggtogpaygmoregforghigher-
qualitygproducts.gThus,gthisgleadsgtogseriousgdifferencesgbetweengWesternersgandgChinesegconsumers.
ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
18. Accordinggtogthegtext,gthegenvironmentgisgbrokengdowngintogfourgmajorgcomponents:geconomic,gtr
adeginstitutionsgandgtradegpolicy,gpoliticalgandglegal,gandgcultural.
ANS:gT PTS: 1 DIF: Moderate REF:g g Environmentalgfactors
Introductiongtoginternationalgmarketing
TRUE/FALSE
1. Internationalgmarketinggisgthegprocessgofgplanninggandgconductinggtransactionsgacrossgnationalgbordersgtogcre
ategexchangesgthatgsatisfygthegobjectivesgofgindividualsgandgorganisations.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
2. Ingthegdefinitiongofginternationalgmarketing,gthegmajorgfoundationgofgthisgprocessgisgthegplanninggandgconduc
tinggofgtransactionsgacrossgnationalgbordersgtogcreategexchangesgthatgsatisfygthegobjectivesgofgindividualsgandg
organisations.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
3. Inginternationalgmarketing,gthegbasicgprinciplesgofgmarketinggstillgapply,gbutgtheirgapplications,gcomplexityga
ndgintensitygmaygvarygsubstantially.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
4. Evengthoughgagfirmgoperatesgingtheginternationalgmarketplace,gitgstillgcannotgseparategitsgactivitiesgbygcontentg
andgcontext.
ANS:gF PTS: 1 DIF: Difficult REF: Globalisationgdrivers
5. Thegbindinggeffectgofgthegglobalglinkagesgcreatedgbygworldgtradeg(ongcountries,ginstitutionsgandgindividuals)g
wasgfirstgwidelygrecognisedgduringgthegSecondgWorldgWar.
ANS:gF PTS: 1 DIF: Difficult REF: Globalisationgdrivers
6. Internationalgmarketinggisgagtoolgusedgtogobtaingimprovementgofgone’sgpresentgpositiongandgretainsgthegb
asicgmarketinggtenetsgofg‘satisfaction’gandg‘exchange’.
ANS:gT PTS: 1 DIF: Easy REF:g g Internationalgmarketinggdefined
7. InternationalgmarketinggcreatesganginterdependencegthatgmakesgagcountryglikegAustraliagmoregaffluentgbutga
lsogmoregvulnerable.
ANS:gT PTS: 1 DIF: Difficult REF: Globalisationgdrivers
8. Thegglobalgmarketgimposesgincreasinglygtightglimitsgongnationalgeconomicgregulationgandgsovereign
ty.gANS:gT PTS: 1 DIF: Moderate REF: Globalisationgdrivers
9. WhilegAsiaghasggrowngingimportancegasgangexportgmarketgforgAustralia,gthegUKgstillgremainsgthegmostgimpor
tantgexportgmarketgforgthisgcountry.
,ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
,
, 10. Agfirmgcangonlygbuildgandgstrengthengitsgcompetitivegpositiongingtheginternationalgmarketplacegi
fgitgdoesgnotgtransfergitsgknowledgegaroundgthegglobe.
ANS:gF PTS: 1 DIF: Moderate
REF:g Opportunitiesgandgchallengesginginternationalgmarketing
11. Currencygflowsgandgexchangegratesghavegaggreatergeffectgongtradegthangdoggovernmentgmonetarygpolicies.
ANS:gT PTS: 1 DIF: Moderate REF: Globalisationgdrivers
12. Ingtheginternationalgareasgofgsocialgresponsibilitygandgethics,gtheginternationalgmarketergisgfacedgwithgagmultic
ulturalgenvironmentgwithgdifferinggexpectationsgandgoftenginconsistentglegalgsystemsgwhengitgcomesgtogmonit
oringgenvironmentalgpollution,gmaintaininggsafegworkinggconditions,gcopyinggtechnologygorgtrademarksgorgpa
yinggbribes.
ANS:gT PTS: 1 DIF: Easy REF:g g Environmentalgfactors
13. Allgofgthegkeygdifficultiesgencounteredgingdoinggbusinessginternationallygaregmarketinggproblems.
ANS:gF PTS: 1 DIF: Moderate REF: Globalglinkages
14. Agdifferentiationgstrategygtakesgadvantagegofgthegmarketer’sgrealgorgperceivedguniquenessgingelementsgsuch
gasgdesigngorgafter-salesgservice.
ANS:gT PTS: 1 DIF: Moderate REF:g g Thegstrategicgplanninggprocess
15. Merchandisegtradegstatistics,gingparticular,goveremphasisegproductiongandgunderstategintellectualgproper
tygfromgdesigngtogbrand.
ANS:gT PTS: 1 DIF: Moderate REF:g g Whatgisginternationalgmarketing?
16. ThegfourgBRICgcountriesgaregBrazil,gRussia,gIndonesiagandgChina.gThesegcountriesghadgtheirgfirstgformalgmee
tingging2009.
ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
17. Chinesegconsumersgtendgtogbeglessgdemandinggandgaregnotgwillinggtogpaygmoregforghigher-
qualitygproducts.gThus,gthisgleadsgtogseriousgdifferencesgbetweengWesternersgandgChinesegconsumers.
ANS:gF PTS: 1 DIF: Moderate REF: Globalisationgdrivers
18. Accordinggtogthegtext,gthegenvironmentgisgbrokengdowngintogfourgmajorgcomponents:geconomic,gtr
adeginstitutionsgandgtradegpolicy,gpoliticalgandglegal,gandgcultural.
ANS:gT PTS: 1 DIF: Moderate REF:g g Environmentalgfactors
