OIM 210 Exam 2 UMASS |Questions and
Answers
Early Movers Regrets/ why bad - -going public too early; secrecy, world now
sees subscribers
- What were Early Movers able to do by Straddling - -create competitive
advantage
- Brand - -awareness vs customer experience
- Scale - -more selection- long tail (4k vs 125K)
- Data - -collaborative filtering: tech monitors trends among customers
- churn rate - -Rate at which customers leave a product or service.
- low churn rate - -usually key to a firm's profitability because acquiring a
customer is more expensive than keeping one.
- high churn rate - -more customers leaving, loss of profit
- collaborative filtering - -Technology that monitors trends among
customers and uses this to personalize a given customer's experience
- long tail - -Build a business that can profitably offer a great volume of less
popular products. As opposed to building a business off of popular products
- fixed costs - -Costs that do not vary ex rent
- marginal costs - -are associated with each additional unit produced; = 0
for content owners
- First Scale Doctrine - -Firms can distribute (sale, rent, lend) legally
acquired physical products of trademarked or copyright goods. Does not
apply to streaming!
- windowing - -Content is available to a given distribution channel for a
specified period of time
- binge watching - -works for customers & content creators
- Moore's Law - -Shows rough trajectory of price/performance advancement
for key technologies
, - chip performance per dollar ________ every 18 months - -doubles
- what doubles for microprocessors during chip performance - -calculations
- Besides microprocessors calculations doubling, what else doubles during
chip performance - -storage
- semi-conductor - -'computer chips', Could be talking about
microprocessors or storage chips
- Microprocessor - -the calculating brain of a computer. Intel dominates this
market in PCs, ARM (licensed) dominates smart phones
- volatile memory - -requires a charge to hold its value (e.g. the RAM in your
PC, which loses data when the power is cut)
- non-volatile - -retains value even when not charged (e.g. the flash
memory in your camera)
- flash memory - -An example of non-volatile memory. A kind of memory
that retains data in the absence of a power supply. e.g. CAMERA
- price elasticity - -How drastically demand responds to a change in price
(increase or decrease)
- solid state electronic - -Electronics without moving parts (e.g. Chips)
- e-waste - -Includes discarded products with a battery or plug including
mobile phones, laptops, televisions, refrigerators, electrical toys, and others.
- reasons why e waste valuable - --80x as much gold in one ton of
cellphones as there is in a goldmine.
-"Urban mining" makes more financial sense than mining for new materials
from the Earth
-Recycle Materials Inside instead of depleting the Earth
-Daisy robot
- the cloud - -replacing computing resources with services provided over the
internet; Rent or pay-per-use rather than buy
- the cloud benefits - -World-class infrastructure for anyone
-Scaleable
-Need more capacity? Just buy it
-Huge savings
-Support, maintenance, hardware, upgrading, networking, and much of
security handled by someone else
Answers
Early Movers Regrets/ why bad - -going public too early; secrecy, world now
sees subscribers
- What were Early Movers able to do by Straddling - -create competitive
advantage
- Brand - -awareness vs customer experience
- Scale - -more selection- long tail (4k vs 125K)
- Data - -collaborative filtering: tech monitors trends among customers
- churn rate - -Rate at which customers leave a product or service.
- low churn rate - -usually key to a firm's profitability because acquiring a
customer is more expensive than keeping one.
- high churn rate - -more customers leaving, loss of profit
- collaborative filtering - -Technology that monitors trends among
customers and uses this to personalize a given customer's experience
- long tail - -Build a business that can profitably offer a great volume of less
popular products. As opposed to building a business off of popular products
- fixed costs - -Costs that do not vary ex rent
- marginal costs - -are associated with each additional unit produced; = 0
for content owners
- First Scale Doctrine - -Firms can distribute (sale, rent, lend) legally
acquired physical products of trademarked or copyright goods. Does not
apply to streaming!
- windowing - -Content is available to a given distribution channel for a
specified period of time
- binge watching - -works for customers & content creators
- Moore's Law - -Shows rough trajectory of price/performance advancement
for key technologies
, - chip performance per dollar ________ every 18 months - -doubles
- what doubles for microprocessors during chip performance - -calculations
- Besides microprocessors calculations doubling, what else doubles during
chip performance - -storage
- semi-conductor - -'computer chips', Could be talking about
microprocessors or storage chips
- Microprocessor - -the calculating brain of a computer. Intel dominates this
market in PCs, ARM (licensed) dominates smart phones
- volatile memory - -requires a charge to hold its value (e.g. the RAM in your
PC, which loses data when the power is cut)
- non-volatile - -retains value even when not charged (e.g. the flash
memory in your camera)
- flash memory - -An example of non-volatile memory. A kind of memory
that retains data in the absence of a power supply. e.g. CAMERA
- price elasticity - -How drastically demand responds to a change in price
(increase or decrease)
- solid state electronic - -Electronics without moving parts (e.g. Chips)
- e-waste - -Includes discarded products with a battery or plug including
mobile phones, laptops, televisions, refrigerators, electrical toys, and others.
- reasons why e waste valuable - --80x as much gold in one ton of
cellphones as there is in a goldmine.
-"Urban mining" makes more financial sense than mining for new materials
from the Earth
-Recycle Materials Inside instead of depleting the Earth
-Daisy robot
- the cloud - -replacing computing resources with services provided over the
internet; Rent or pay-per-use rather than buy
- the cloud benefits - -World-class infrastructure for anyone
-Scaleable
-Need more capacity? Just buy it
-Huge savings
-Support, maintenance, hardware, upgrading, networking, and much of
security handled by someone else
