REPORT STRUCTURE BY DR. JAGDEEP SINGH
REPORT STRUCTURE
The headings to be included in the report when visiting a retail shop or a major retailer in a
mall are as follows:
1. Store Information:
- Name of the store
- Location
- Contact details:(optional)
- Date of visit
2. Store Layout and Display:
- Overview of the store layout
- Displays and arrangements of products
- Signage and advertising materials
3. Product Assortment:
- Range of products offered
- New arrivals or promotions
- Product placement and categorization
4. Customer Service:
- Interaction with staff
- Observations on customer service
- Staff availability and helpfulness
5. Customer Experience:
- Observations on the overall customer experience, if required, interact with a few
customers
- Cleanliness and ambiance
- Waiting times, if applicable
6. Inventory and Stock Management:
- Adequacy (Sufficiency) of stock levels
- Inventory organization (Groups), storage, movement, tracking, storage location,
classification, inventory control, etc.,
pg. 1
REPORT STRUCTURE
The headings to be included in the report when visiting a retail shop or a major retailer in a
mall are as follows:
1. Store Information:
- Name of the store
- Location
- Contact details:(optional)
- Date of visit
2. Store Layout and Display:
- Overview of the store layout
- Displays and arrangements of products
- Signage and advertising materials
3. Product Assortment:
- Range of products offered
- New arrivals or promotions
- Product placement and categorization
4. Customer Service:
- Interaction with staff
- Observations on customer service
- Staff availability and helpfulness
5. Customer Experience:
- Observations on the overall customer experience, if required, interact with a few
customers
- Cleanliness and ambiance
- Waiting times, if applicable
6. Inventory and Stock Management:
- Adequacy (Sufficiency) of stock levels
- Inventory organization (Groups), storage, movement, tracking, storage location,
classification, inventory control, etc.,
pg. 1
