, Amortality - CORRECT ANSWERS-anti-aging trends for millennials (market dedicated
to anti-aging in the millennial market)
Shareconomy - CORRECT ANSWERS-also called the Shortcut society (MOOCs, Uber,
AirBNB, renting your car to someone else)
Cloaking - CORRECT ANSWERS-Creation of private pages or closed groups on social
media sites such as Fb, desharing and unselfies - deleting or use of self-destructing
messages and use of anonymous website
Predictable Consumer Behavior - CORRECT ANSWERS-Analyzing data to improve
marketing (as an example)
Serendipity - CORRECT ANSWERS-Enjoying surprises through coincidental discovers
on social networks on through surprise boxes of cosmetics and skin care products,
monthly subscriptions for dog items, makeup, clothes
What is broader than market screening? - CORRECT ANSWERS-Environmental
Screening
Environmental Screening - CORRECT ANSWERS-A procedure in which the firm scans
the world for changes in the environmental forces that might affect it. Example - world
threats and opportunities
Market Screening - CORRECT ANSWERS-A modified version of environmental
scanning in which the firm identifies desirable markets by eliminating the less desirable
ones
Looks at a market's basic needs and external environmental forces. Application of
environmental scan to markets - CORRECT ANSWERS-Market Screening
True or False: is just because imports of a product are low, does not mean there isn't a
market for that product.....the product may be produced locally at a large scale,
therefore reducing the need for imports of a product. - CORRECT ANSWERS-True
A screening that uses countries as the basis for market selection. Narrowing down to a
country (or more). - CORRECT ANSWERS-Country Screening
A screening that uses market segments, a within-country analysis of groups of
consumers, as the basis for market selection (Within a country, for example China.
Might only look at the top 10 cities of China as a potential market.....or a region within a
country) - CORRECT ANSWERS-Segment Screening
to anti-aging in the millennial market)
Shareconomy - CORRECT ANSWERS-also called the Shortcut society (MOOCs, Uber,
AirBNB, renting your car to someone else)
Cloaking - CORRECT ANSWERS-Creation of private pages or closed groups on social
media sites such as Fb, desharing and unselfies - deleting or use of self-destructing
messages and use of anonymous website
Predictable Consumer Behavior - CORRECT ANSWERS-Analyzing data to improve
marketing (as an example)
Serendipity - CORRECT ANSWERS-Enjoying surprises through coincidental discovers
on social networks on through surprise boxes of cosmetics and skin care products,
monthly subscriptions for dog items, makeup, clothes
What is broader than market screening? - CORRECT ANSWERS-Environmental
Screening
Environmental Screening - CORRECT ANSWERS-A procedure in which the firm scans
the world for changes in the environmental forces that might affect it. Example - world
threats and opportunities
Market Screening - CORRECT ANSWERS-A modified version of environmental
scanning in which the firm identifies desirable markets by eliminating the less desirable
ones
Looks at a market's basic needs and external environmental forces. Application of
environmental scan to markets - CORRECT ANSWERS-Market Screening
True or False: is just because imports of a product are low, does not mean there isn't a
market for that product.....the product may be produced locally at a large scale,
therefore reducing the need for imports of a product. - CORRECT ANSWERS-True
A screening that uses countries as the basis for market selection. Narrowing down to a
country (or more). - CORRECT ANSWERS-Country Screening
A screening that uses market segments, a within-country analysis of groups of
consumers, as the basis for market selection (Within a country, for example China.
Might only look at the top 10 cities of China as a potential market.....or a region within a
country) - CORRECT ANSWERS-Segment Screening
