Hubspot Inbound Marketing Certification
Exam Part 2
What can you use the blog tool inside HubSpot for? - ANSWER-to publish blog posts and engage with
people who subscribe to your subscribers via RSS and social media.
What steps do you take to configure the HubSpot Blog tool? - ANSWER-use the Blog Settings section
of Content Settings.
What are the components of the HubSpot Blog tool? - ANSWER-an editing screen, option screens,
blog authors, subscriptions, comments, and reporting
Blog Settings - ANSWER-Use to customize your blog to your liking. After you've decided on your
general content direction, you'll want to configure it before you start publishing your blog posts.
blog editing tool - ANSWER-allows you to compose and edit your blog posts while seeing it take shape
in preview mode in real time.
blog posts dashboard - ANSWER-provides you with a quick summary of how your blog posts are
performing over time. You'll see a graph of views or subscribers over time along with a list of your
most recently published blog posts. Will also give you the ability to see your blog performance from
one time compared to another
blog topics screen - ANSWER-helps you identify the topics most commonly used throughout your blog
and will provide the ability to edit your topics more efficiently.
blog authors screen - ANSWER-Used to manage your team of content creators and see how many live
posts they've published. You can customize each author's personal information for display on the
posts they publish.
comments dashboard - ANSWER-Manage and moderate your comments here. You can delete
comments in bulk and reply to a comment from the dashboard.
blog listing page - ANSWER-the "cover" page of your blog, and usually consists of headlines and
summaries of a handful of your latest posts. Users will click through to read individual posts by
clicking on the post title. Gives readers a chance to scan your most recent entries and get a sense of
how often you post and what kinds of topics you generally cover.
Blog Subscription - ANSWER-Manage your blog subscriptions via email and social media.
Steps to add a new blog - ANSWER-1. Navigate to Content > Content Settings.>Blog link in the Content
Optimization System Options side menu>
2. Click on the Add New Blog... button, naming the new blog and choosing its URL. Unless you already
have multiple blogs, you'll probably want to start out with just one blog so that you can focus on
blogging regularly.
Steps to configure your blog's general options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4.
,types of blogs to consider adding - ANSWER-Customer Blog
Press Release Blog
Industry News Blog
Best practices for blog page titles - ANSWER-*Reflect the content of the page.
*Be unique for each page on your site.
*Use target keywords. Keep in mind that the earlier words in the page title are given more weight
than the later words.
*Keywords or phrases should be separated by a pipe character ( | ) or hyphen ( - ), like in the example
below.
*Be brief. Search engines discount the importance of a given keyword in the page title more or less
depending on the total number of words in the title. If a page title has 10 keywords, each word is
about half as effective as if the title only had 5 keywords. This means you need to strive to eliminate
words you don't want to rank for, like "and," "with," "or," and so on.
*Be limited in length to about 4 keywords. Seventy characters is the maximum length that will be
shown in search engines, so keep it under that limit if you can. (You can.)
*Be written for click-through appeal for the human visitor (not the robot search engine).
Process to add a page title to a blog - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Edit the text in the Page Title input and then click on the Save changes button at the bottom of
General Options. This will appear in search results below the page title.
Steps to adding a meta description to a blog - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Enter a meta description for the blog listing page by editing the text in the meta description input
and then click on the Save changes button at the bottom of General Options. This will appear in
search results below the page title.
Meta description best practices - ANSWER-1. Length: A good description is approximately 2 sentences
(no more than 150 characters)
2. Use Keywords: Keep your target keyword as close to the beginning as possible, and only use it once
-- don't go overboard with the use of keywords.
3. Create a Call to Action: Remember that this text is written to entice a human reader, not a search
engine robot. Potential customers will actually be reading this text on search results pages, so make
sure that it is written well, is grammatically correct, and helps the reader make an informed decision
about choosing your page to visit. Resist the urge to stuff this section with keywords. It will not help.
4. Uniqueness: Each page on your site should have a different description focused narrowly on the
content that is on that one page of your site.
Example of code snippets you would add to the HTML head section of your blog listing pages -
ANSWER-Google Analytics code to track views to your main blog listing page or you can add a snippet
of CSS code between <style> tags.
You can also use this same HTML for individual blog posts by checking the box next to Use same
header HTML for blog posts.
Example of code snippets you would add to the HTML footer section of your blog listing pages -
ANSWER-you can add a snippet for JavaScript or a link to a jQuery plugin here.
You can also use this same footer HTML for individual blog posts by checking the box next to Use
same footer HTML for blog posts.
,Show Summaries in Listing Pages - ANSWER-summary of posts on your blog listing page. When
checked, visitors will see just the summary for a given post, plus a link to the complete version.
In what ways can you customize what appears in the Show Summaries in Listing Pages? - ANSWER-1.
Use a "More" tag in the post. All content preceding the "More" tag will be included in the summary.
2. If there is no "More" tag included in the post, the summary will consist of the first paragraph of
your post.
Steps to enable social media auto-publishing - ANSWER-1. Go to Content > Blog and then click on
Manage Blog Settings.
2. Choose the blog that you would like to modify, and then under the General Blog Options, check the
box next to "Enable social media auto-publishing".
3. Go to Social > Social Settings and check the Auto-Publish option next to the social media accounts
for which you want to enable auto-posting.
Default Twitter Account - ANSWER-This will be used by Twitter as the Twitter Card for any link to your
blog. You can think of it as Twitter's version of a meta description.
Blog Root URL - ANSWER-You can change this if you really want to, but this is is a big move, and is
likely to break a lot of links. Proceed with caution.
Steps to configure your blog's template options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Back on the left-hand side menu, click on Templates from under the Blog option.
5. Modify the blog template options
What are the blog template options? - ANSWER-1. Templates for blog posts
2. Checkbox to use same template for blog listing pages
3. Set Number of posts per listing page
4. Attached stylesheet
How do you choose the template for blog posts? - ANSWER-Use the drop-down menu to choose the
template layout for rendering this blog's posts and then click the Save changes button to apply the
change. If you were migrated to HubSpot, your default blog should already be configured with your
company's custom template.
How do you use the same template for blog listing pages? - ANSWER-In the modify blog templates
section, check the appropriate box and then click the Save changes button to apply the change.
Number of posts per listing page - ANSWER-From the modify blog templates section, enter the value
you want to have displayed on your blog listing page and then click Save changes to apply the change.
The default setting is 10 per listing page. This would allow visitors to skim 10 posts before clicking on
the link to view older posts.
Attached stylesheets - ANSWER-By default, your primary CSS file will be applied through all of your
pages in HubSpot. This section of your blog settings allows you to attach an additional stylesheet if
needed. If you decide you'd like to attach a stylesheet, click on the link +Add Stylesheets. From the
next window in stylesheets, click the dropdown to select a stylesheet, then click Add.
Options for blog date formating - ANSWER-Depends upon your preferred style, language, and your
blog's audience.
You can choose to publish in a short, long, or medium format or you can design a custom format.
, Steps to configure your blog's date formatting options - ANSWER-1. Navigate to Content > Content
Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Back on the left-hand side menu, choose Date Formats under the Blog option.
What elements can be formatted inside the date formatting options? - ANSWER-1. Language
2. Publish Date
3. Posts by month
How do you change the language for date format of your blog - ANSWER-Use the dropdown menu to
make your selection in which all of the dates on your blog will be displayed. Then click Save changes
to apply your selection.
How do you select the publish date format for your blog? - ANSWER-Use the dropdown menu to
choose the format (the current date will be used as the example) and then click the Save changes
button to apply your selection.
If you're comfortable working with code, you can also choose to use a custom date format that you
create using Locale Data Markup Language.
How do you set the Posts by month format for your blog? - ANSWER-Use the drop-down menu to
choose the format sidebar module (the current date will be used as the example) and then click Save
changes to apply your selection.
If you're comfortable working with code, you can also choose to use a custom date format that you
create using Locale Data Markup Language.
Steps to configure your blog's comment options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
What options are availabe to configure your blog's comments? - ANSWER-Allow comments
moderate comments
Close comments after x# of days
Always require CAPTCHA
Require CAPTCHA after x# of days
Who should receive notifications of new comments
How many levels of comments to allow
Comment verification text
Allow comments - ANSWER-You can choose to allow or not allow comments on your blog. The box is
checked and comments are allowed by default because outside of social media comments are one of
the best ways to publicly engage your audience in discussions about your content and business.
moderate comments - ANSWER-You have the option to moderate comments on your blog posts so
that comments can't be automatically posted to your posts before someone on your team approves
of them. HubSpot automatically filters for spam comments and will hide them from your posts, but
you can use this option to not allow any comments whatsoever without prior approval.
Close comments after x# of days - ANSWER-You have the option to automatically turn off the ability
to leave new comments on posts that are older than the number of days that you specify in this
setting. This is useful if you have a blog that tends to have more time-sensitive posts, or if you want to
limit commenting some other reason.
Exam Part 2
What can you use the blog tool inside HubSpot for? - ANSWER-to publish blog posts and engage with
people who subscribe to your subscribers via RSS and social media.
What steps do you take to configure the HubSpot Blog tool? - ANSWER-use the Blog Settings section
of Content Settings.
What are the components of the HubSpot Blog tool? - ANSWER-an editing screen, option screens,
blog authors, subscriptions, comments, and reporting
Blog Settings - ANSWER-Use to customize your blog to your liking. After you've decided on your
general content direction, you'll want to configure it before you start publishing your blog posts.
blog editing tool - ANSWER-allows you to compose and edit your blog posts while seeing it take shape
in preview mode in real time.
blog posts dashboard - ANSWER-provides you with a quick summary of how your blog posts are
performing over time. You'll see a graph of views or subscribers over time along with a list of your
most recently published blog posts. Will also give you the ability to see your blog performance from
one time compared to another
blog topics screen - ANSWER-helps you identify the topics most commonly used throughout your blog
and will provide the ability to edit your topics more efficiently.
blog authors screen - ANSWER-Used to manage your team of content creators and see how many live
posts they've published. You can customize each author's personal information for display on the
posts they publish.
comments dashboard - ANSWER-Manage and moderate your comments here. You can delete
comments in bulk and reply to a comment from the dashboard.
blog listing page - ANSWER-the "cover" page of your blog, and usually consists of headlines and
summaries of a handful of your latest posts. Users will click through to read individual posts by
clicking on the post title. Gives readers a chance to scan your most recent entries and get a sense of
how often you post and what kinds of topics you generally cover.
Blog Subscription - ANSWER-Manage your blog subscriptions via email and social media.
Steps to add a new blog - ANSWER-1. Navigate to Content > Content Settings.>Blog link in the Content
Optimization System Options side menu>
2. Click on the Add New Blog... button, naming the new blog and choosing its URL. Unless you already
have multiple blogs, you'll probably want to start out with just one blog so that you can focus on
blogging regularly.
Steps to configure your blog's general options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4.
,types of blogs to consider adding - ANSWER-Customer Blog
Press Release Blog
Industry News Blog
Best practices for blog page titles - ANSWER-*Reflect the content of the page.
*Be unique for each page on your site.
*Use target keywords. Keep in mind that the earlier words in the page title are given more weight
than the later words.
*Keywords or phrases should be separated by a pipe character ( | ) or hyphen ( - ), like in the example
below.
*Be brief. Search engines discount the importance of a given keyword in the page title more or less
depending on the total number of words in the title. If a page title has 10 keywords, each word is
about half as effective as if the title only had 5 keywords. This means you need to strive to eliminate
words you don't want to rank for, like "and," "with," "or," and so on.
*Be limited in length to about 4 keywords. Seventy characters is the maximum length that will be
shown in search engines, so keep it under that limit if you can. (You can.)
*Be written for click-through appeal for the human visitor (not the robot search engine).
Process to add a page title to a blog - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Edit the text in the Page Title input and then click on the Save changes button at the bottom of
General Options. This will appear in search results below the page title.
Steps to adding a meta description to a blog - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Enter a meta description for the blog listing page by editing the text in the meta description input
and then click on the Save changes button at the bottom of General Options. This will appear in
search results below the page title.
Meta description best practices - ANSWER-1. Length: A good description is approximately 2 sentences
(no more than 150 characters)
2. Use Keywords: Keep your target keyword as close to the beginning as possible, and only use it once
-- don't go overboard with the use of keywords.
3. Create a Call to Action: Remember that this text is written to entice a human reader, not a search
engine robot. Potential customers will actually be reading this text on search results pages, so make
sure that it is written well, is grammatically correct, and helps the reader make an informed decision
about choosing your page to visit. Resist the urge to stuff this section with keywords. It will not help.
4. Uniqueness: Each page on your site should have a different description focused narrowly on the
content that is on that one page of your site.
Example of code snippets you would add to the HTML head section of your blog listing pages -
ANSWER-Google Analytics code to track views to your main blog listing page or you can add a snippet
of CSS code between <style> tags.
You can also use this same HTML for individual blog posts by checking the box next to Use same
header HTML for blog posts.
Example of code snippets you would add to the HTML footer section of your blog listing pages -
ANSWER-you can add a snippet for JavaScript or a link to a jQuery plugin here.
You can also use this same footer HTML for individual blog posts by checking the box next to Use
same footer HTML for blog posts.
,Show Summaries in Listing Pages - ANSWER-summary of posts on your blog listing page. When
checked, visitors will see just the summary for a given post, plus a link to the complete version.
In what ways can you customize what appears in the Show Summaries in Listing Pages? - ANSWER-1.
Use a "More" tag in the post. All content preceding the "More" tag will be included in the summary.
2. If there is no "More" tag included in the post, the summary will consist of the first paragraph of
your post.
Steps to enable social media auto-publishing - ANSWER-1. Go to Content > Blog and then click on
Manage Blog Settings.
2. Choose the blog that you would like to modify, and then under the General Blog Options, check the
box next to "Enable social media auto-publishing".
3. Go to Social > Social Settings and check the Auto-Publish option next to the social media accounts
for which you want to enable auto-posting.
Default Twitter Account - ANSWER-This will be used by Twitter as the Twitter Card for any link to your
blog. You can think of it as Twitter's version of a meta description.
Blog Root URL - ANSWER-You can change this if you really want to, but this is is a big move, and is
likely to break a lot of links. Proceed with caution.
Steps to configure your blog's template options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Back on the left-hand side menu, click on Templates from under the Blog option.
5. Modify the blog template options
What are the blog template options? - ANSWER-1. Templates for blog posts
2. Checkbox to use same template for blog listing pages
3. Set Number of posts per listing page
4. Attached stylesheet
How do you choose the template for blog posts? - ANSWER-Use the drop-down menu to choose the
template layout for rendering this blog's posts and then click the Save changes button to apply the
change. If you were migrated to HubSpot, your default blog should already be configured with your
company's custom template.
How do you use the same template for blog listing pages? - ANSWER-In the modify blog templates
section, check the appropriate box and then click the Save changes button to apply the change.
Number of posts per listing page - ANSWER-From the modify blog templates section, enter the value
you want to have displayed on your blog listing page and then click Save changes to apply the change.
The default setting is 10 per listing page. This would allow visitors to skim 10 posts before clicking on
the link to view older posts.
Attached stylesheets - ANSWER-By default, your primary CSS file will be applied through all of your
pages in HubSpot. This section of your blog settings allows you to attach an additional stylesheet if
needed. If you decide you'd like to attach a stylesheet, click on the link +Add Stylesheets. From the
next window in stylesheets, click the dropdown to select a stylesheet, then click Add.
Options for blog date formating - ANSWER-Depends upon your preferred style, language, and your
blog's audience.
You can choose to publish in a short, long, or medium format or you can design a custom format.
, Steps to configure your blog's date formatting options - ANSWER-1. Navigate to Content > Content
Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
4. Back on the left-hand side menu, choose Date Formats under the Blog option.
What elements can be formatted inside the date formatting options? - ANSWER-1. Language
2. Publish Date
3. Posts by month
How do you change the language for date format of your blog - ANSWER-Use the dropdown menu to
make your selection in which all of the dates on your blog will be displayed. Then click Save changes
to apply your selection.
How do you select the publish date format for your blog? - ANSWER-Use the dropdown menu to
choose the format (the current date will be used as the example) and then click the Save changes
button to apply your selection.
If you're comfortable working with code, you can also choose to use a custom date format that you
create using Locale Data Markup Language.
How do you set the Posts by month format for your blog? - ANSWER-Use the drop-down menu to
choose the format sidebar module (the current date will be used as the example) and then click Save
changes to apply your selection.
If you're comfortable working with code, you can also choose to use a custom date format that you
create using Locale Data Markup Language.
Steps to configure your blog's comment options - ANSWER-1. Navigate to Content > Content Settings.
2. Click on the Blog link in the Content Optimization System Options side menu.
3. Choose the blog whose settings you want to modify. If you only have one blog, you'll only see one
option in the drop-down menu.
What options are availabe to configure your blog's comments? - ANSWER-Allow comments
moderate comments
Close comments after x# of days
Always require CAPTCHA
Require CAPTCHA after x# of days
Who should receive notifications of new comments
How many levels of comments to allow
Comment verification text
Allow comments - ANSWER-You can choose to allow or not allow comments on your blog. The box is
checked and comments are allowed by default because outside of social media comments are one of
the best ways to publicly engage your audience in discussions about your content and business.
moderate comments - ANSWER-You have the option to moderate comments on your blog posts so
that comments can't be automatically posted to your posts before someone on your team approves
of them. HubSpot automatically filters for spam comments and will hide them from your posts, but
you can use this option to not allow any comments whatsoever without prior approval.
Close comments after x# of days - ANSWER-You have the option to automatically turn off the ability
to leave new comments on posts that are older than the number of days that you specify in this
setting. This is useful if you have a blog that tends to have more time-sensitive posts, or if you want to
limit commenting some other reason.
