ADV 318J Test Questions with Correct Answers Latest Version 2025
Mass media are not dead, but_____________ - Answers they are being SUPPLEMENTED and
SUPPORTED by all sorts of new ways to reach consumers.
The lines between information, entertainment, networking and commercial messages are________ -
Answers blurring
No matter how much technology changes.....________ - Answers it's still all about the brand!
And there is a simple truth, _____________ - Answers a brand that does not meet our needs will not
succeed, no matter how much advertising
Advertising is: - Answers a paid, mass-mediated attempt to persuade
Three essential criteria to be classified as advertising: - Answers 1. Communication must be PAID for
2. Communication must be delivered to an audience via mass media
3. Communication must be attempting to persuade
IBP is: - Answers the process of using a wide range of promotional tools working together to create
widespread brand exposure
4 pts of IBP: - Answers 1. IBP is a PROCESS and must be managed in an integrated fashion.
2. IBP uses a wide range of PROMOTIONAL TOOLS that have to be evaluated and scheduled.
3. IBP highlights that all advertising tools must WORK TOGETHER and integrated to create a
CONSISTENT, COMPELLING impression of the brand.
4. IBP emphasizes that all of the advertising and promotional effort undertaken by a firm is designed to
create WIDESPREAD EXPOSURE FOR A BRAND.
refers to a specific message that an organization has create to persuade an audience - Answers
advertisement
series of coordinated advertisements that communicate a reasonably cohesive and integrated theme
about a brand - Answers advertising campaign
"Note the word _______ is central to the IBP effort." - Answers coordinated
model of mass-mediated communication - Answers model that shows mass communication as a process
where people, institutions and messages interact. Has two major components: 1) production (by the
sender of the message) 2) Reception (by the receiver of the message)
, (mass-mediated communication model)
interaction of advertiser, imagined audience, agency, media and other social institutions that result in
production of advertising content - Answers production
a group of individuals who receive and interpret messages sent from companies or organizations -
Answers audience
a clearly defined group of people against which IBP efforts are directed, typically defined using
demographics, needs, life-style, etc. - Answers target audience
name the 5 broad audience categories commonly described - Answers 1. household consumers
2. members of business organizations
3. members of a trade channel
4. professionals
5. government officials and employees
an ad used worldwide with only minor changes it is called - Answers GLOBAL ADVERTISING
occurs when firms prepare and place different advertising in different national markets outside their
home markets - Answers international advertising
sharing of advertising expenses between national companies and local merchants is called... - Answers
cooperative advertising (co-op advertising)
four important aspects of the marketing process - Answers 1) the role of advertising in the marketing
mix
2) developing and managing the brand
3) achieving effective market segmentation, differentiation, and positioning or brand
4) contributing to revenue and profit generation
name, term, sign, symbol or any other feature that identifies one seller's good or service as distinct from
those of other sellers - Answers brand
name 4 P's of marketing - Answers 1) price
2) promotion
3) product
4) place
Mass media are not dead, but_____________ - Answers they are being SUPPLEMENTED and
SUPPORTED by all sorts of new ways to reach consumers.
The lines between information, entertainment, networking and commercial messages are________ -
Answers blurring
No matter how much technology changes.....________ - Answers it's still all about the brand!
And there is a simple truth, _____________ - Answers a brand that does not meet our needs will not
succeed, no matter how much advertising
Advertising is: - Answers a paid, mass-mediated attempt to persuade
Three essential criteria to be classified as advertising: - Answers 1. Communication must be PAID for
2. Communication must be delivered to an audience via mass media
3. Communication must be attempting to persuade
IBP is: - Answers the process of using a wide range of promotional tools working together to create
widespread brand exposure
4 pts of IBP: - Answers 1. IBP is a PROCESS and must be managed in an integrated fashion.
2. IBP uses a wide range of PROMOTIONAL TOOLS that have to be evaluated and scheduled.
3. IBP highlights that all advertising tools must WORK TOGETHER and integrated to create a
CONSISTENT, COMPELLING impression of the brand.
4. IBP emphasizes that all of the advertising and promotional effort undertaken by a firm is designed to
create WIDESPREAD EXPOSURE FOR A BRAND.
refers to a specific message that an organization has create to persuade an audience - Answers
advertisement
series of coordinated advertisements that communicate a reasonably cohesive and integrated theme
about a brand - Answers advertising campaign
"Note the word _______ is central to the IBP effort." - Answers coordinated
model of mass-mediated communication - Answers model that shows mass communication as a process
where people, institutions and messages interact. Has two major components: 1) production (by the
sender of the message) 2) Reception (by the receiver of the message)
, (mass-mediated communication model)
interaction of advertiser, imagined audience, agency, media and other social institutions that result in
production of advertising content - Answers production
a group of individuals who receive and interpret messages sent from companies or organizations -
Answers audience
a clearly defined group of people against which IBP efforts are directed, typically defined using
demographics, needs, life-style, etc. - Answers target audience
name the 5 broad audience categories commonly described - Answers 1. household consumers
2. members of business organizations
3. members of a trade channel
4. professionals
5. government officials and employees
an ad used worldwide with only minor changes it is called - Answers GLOBAL ADVERTISING
occurs when firms prepare and place different advertising in different national markets outside their
home markets - Answers international advertising
sharing of advertising expenses between national companies and local merchants is called... - Answers
cooperative advertising (co-op advertising)
four important aspects of the marketing process - Answers 1) the role of advertising in the marketing
mix
2) developing and managing the brand
3) achieving effective market segmentation, differentiation, and positioning or brand
4) contributing to revenue and profit generation
name, term, sign, symbol or any other feature that identifies one seller's good or service as distinct from
those of other sellers - Answers brand
name 4 P's of marketing - Answers 1) price
2) promotion
3) product
4) place
