ANSWERS GRADED A+
✔✔Littleton, Inc., has fixed costs of
$75,000 per month, variable costs of $5 per unit, and a sales price per unit of $30. What
is the break-even quantity per month?
(A) 2,143
(B) 2,500
(C) 3,000
(D) 15,000 - ✔✔(C) 3,000
✔✔Which of the following should be reported net of tax on a corporation's income
statement?
(A) Discontinued operations
(B) Operating income
(C) Gross profit
(D) Gain on sale of delivery truck - ✔✔(A) Discontinued operations
✔✔If a multinational company cannot change the level of political risk in foreign
markets, which of the following tactics would most likely offset possible losses?
(A) Maintain control of distribution
(B) Use currency futures contracts
(C) Finance debt locally
(D) Maintain control of key inputs - ✔✔(C) Finance debt locally
✔✔Blessed Bundles is a regional clicks-and-mortar retail chain that sells maternity and
baby products.
It uses data from past purchases to study customers' product preferences, and it uses
server
tracking logs to study customers' online shopping behavior. Which of the following
correctly describes the two types of market research data the company is using?
Past Purchases/Server Tracking Logs
(A) Transactional/Clickstream
(B) Clickstream/Transactional
(C) Private/Public
(D) Public/Private - ✔✔(A) Transactional/Clickstream
✔✔Strategic Marketing - ✔✔Identification of one or more sustainable competitive
advantages a firm has in the markets it serves (or intends to serve), and allocation of
resources to exploit them.
Read more: http://www.businessdictionary.com/definition/strategic-marketing.html
, ✔✔Strategic Marketing: metrics and control mechanisms - ✔✔Customer feedback;
target market sales; budgeting, market share /
http://smallbusiness.chron.com/examples-controls-marketing-plan-11575.html
✔✔Strategic Marketing: environment scanning and marketing planning -
✔✔environment scanning: Careful monitoring of an organization's internal and external
environments for detecting early signs of opportunities and threats that may influence its
current and future plans. In comparison, surveillance is confined to a specific objective
or a narrow sector. // marketing planning:
http://managementstudyguide.com/environmental-scanning.htm /
http://study.com/academy/lesson/environmental-scanning-in-marketing-definition-
examples-methods.html / http://smallbusiness.chron.com/marketing-strategy-planning-
628.html
✔✔Strategic Marketing: Innovation - ✔✔
✔✔Buyer Behavior - ✔✔
✔✔Buyer Behavior: consumer and business purchasing processes -
✔✔http://smallbusiness.chron.com/differences-between-consumer-buying-business-
buying-decision-process-20397.html
✔✔Buyer Behavior: factors influencing consumer and business purchasing -
✔✔https://www.educba.com/4-factors-influencing-consumer-behaviour/
✔✔Buyer Behavior: segmentation -
✔✔https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_market_seg
mentation.htm
✔✔Market Research - ✔✔
✔✔Market Research: competitive intelligence - ✔✔
✔✔Market Research: research process, concepts, and tools - ✔✔
✔✔Market Research: managerial decision making - ✔✔
✔✔Marketing Planning (target segments and marketing mix): specifying target markets
- ✔✔
✔✔Marketing Planning (target segments and marketing mix): pricing - ✔✔