ISC 161 Exam 3 Questions and Answers Latest Update 2025-2026
Which product or logo is considered to be one of the first internationally recognized brands? - Answers
Singer's red "S"; sewing machines (1870)
What is the main difference between global and local marketing? - Answers global=same marketing plan
in all countries
-"Marketing on a world scale reconciling or taking commercial advantage of global operations,
similarities, differences, and opportunities in order to meet global objectives"
local= customized plan for each country/locality
what factors or "considerations" need to be made in global or international context? - Answers
Economic environment
-Stage of development/Standard of living/Wealth distribution/Exchange rates
Cultural environment
-Language/Lifestyles/Norms&customs/Ethics&moral standards
Demographic environment
-population/household size/age/edu/occupations
Political and Legal environment
-Laws/Government policies/Political stability
When does globalization or global marketing work best? - Answers With...
-Primarily visual messages
-Image-oriented campaigns
-High-tech products
-Products for market segments with universal tastes & needs
benefits of global marketing: - Answers -Economies of scale
-Lower production costs
-Export good ideas; introduce products quickly
, -Consistent image
-Simplified coordination and control
drawbacks of global marketing: - Answers -Cultural differences
-Market differences
-Media issues
-Consumer issues
-Legal restrictions
Bait & switch - Answers The action (generally illegal) of advertising goods that are an apparent bargain,
with the intention of substituting inferior or more expensive goods
What is commonly cited as one of the main reasons why advertisers and clients must be mindful when
targeting children with their products and services? - Answers Cognitive development - children don't
understand promotion
-Regulation mostly focuses on television, completely ignoring the promotional side of things which can
have strong effects on children
-Examples: "Free inside" and associating products with being "cool"
The FTC (Federal Trade Commission) is always trying to find ways to protect consumers. What are some
of the key ways that they try to protect and help consumer privacy? - Answers Limiting unwanted calls
and emails
Computer security
Consumer privacy
Credit reporting
Identity protection
Information security
Deceptive advertising - Answers Representation, omission, or practice likely to mislead the consumer
"Reasonable man" element
Must be "material"
ex:Weight loss advertising
Which product or logo is considered to be one of the first internationally recognized brands? - Answers
Singer's red "S"; sewing machines (1870)
What is the main difference between global and local marketing? - Answers global=same marketing plan
in all countries
-"Marketing on a world scale reconciling or taking commercial advantage of global operations,
similarities, differences, and opportunities in order to meet global objectives"
local= customized plan for each country/locality
what factors or "considerations" need to be made in global or international context? - Answers
Economic environment
-Stage of development/Standard of living/Wealth distribution/Exchange rates
Cultural environment
-Language/Lifestyles/Norms&customs/Ethics&moral standards
Demographic environment
-population/household size/age/edu/occupations
Political and Legal environment
-Laws/Government policies/Political stability
When does globalization or global marketing work best? - Answers With...
-Primarily visual messages
-Image-oriented campaigns
-High-tech products
-Products for market segments with universal tastes & needs
benefits of global marketing: - Answers -Economies of scale
-Lower production costs
-Export good ideas; introduce products quickly
, -Consistent image
-Simplified coordination and control
drawbacks of global marketing: - Answers -Cultural differences
-Market differences
-Media issues
-Consumer issues
-Legal restrictions
Bait & switch - Answers The action (generally illegal) of advertising goods that are an apparent bargain,
with the intention of substituting inferior or more expensive goods
What is commonly cited as one of the main reasons why advertisers and clients must be mindful when
targeting children with their products and services? - Answers Cognitive development - children don't
understand promotion
-Regulation mostly focuses on television, completely ignoring the promotional side of things which can
have strong effects on children
-Examples: "Free inside" and associating products with being "cool"
The FTC (Federal Trade Commission) is always trying to find ways to protect consumers. What are some
of the key ways that they try to protect and help consumer privacy? - Answers Limiting unwanted calls
and emails
Computer security
Consumer privacy
Credit reporting
Identity protection
Information security
Deceptive advertising - Answers Representation, omission, or practice likely to mislead the consumer
"Reasonable man" element
Must be "material"
ex:Weight loss advertising
