PROJECT MANAGEMENT view costs differently.
- the application of knowledge, skills, tools and techniques to project QUALITY MANAGEMENT: Quality is meeting stakeholders’
activities to meet the project requirements. expectations.
- accomplished through the appropriate application and integration of RESOURCE MANAGEMENT: Includes both human material,
the project management processes identified for the project. equipment, supplies and other resources.
Project management enables organizations to execute projects COMMUNICATIONS MANAGEMENT: Ensure proper information
effectively and efficiently. exchange.
A PROJECT IS RISK MANAGEMENT: Understand the risk threshold of a project in
- a temporary endeavor to create a unique product, service or result. order to manage risks.
Example: a building project, consulting services project, marketing PROCUREMENT MANAGEMENT: The PM should be familiar with the
event project. procurement process in order to make intelligent decisions.
A PROGRAM IS STAKEHOLDER MANAGEMENT: Early Identification and analysis of
- Related projects, subsidiary programs, and program activities that stakeholders as well as continuous communication.
are managed in a coordinated manner to obtain benefits not
available from managing them individually. PROJMAN MOD 2
A PORTFOLIO IS
- projects, programs, subsidiary portfolios and operations managed as Types of Projects
a group to achieve strategic objectives. 1. BUSINESS PLANNING & DEVELOPMENT
PROJECT PHASES Common outcomes desired from Business Development include:
- A collection of logically-related project activities that culminates in a. Development of new products
the completion of one or more deliverables. b. Expansion of the business into new market sectors
DELIVERABLES c. Growth of the business within its core markets by capilitalizing
- are any unique and verifiable product, result, or capability to market growth or market share increase
perform a service that is required to be produced to complete a d. Increasing profits through cost reduction programs
process, phase or project. e. Internal structure reorganization
PROJECT LIFE CYCLE
- The series of phases that a project passes through from start to 2. MARKET RESEARCH: is the process through which project
completion. consultants discover the nature of the competitive environment in
which they are operating. The objective of marketing research is to
PROJECT ATTRIBUTES obtain information in which project consultants can use to support
● Clear OBJECTIVE: defined in terms of end product or deliverable, their decision making. information reduces risk and to enable
schedule and budget. project consultants to dedicate valuable resources in a more reliable
● Carried out through a series of INTERDEPENDENT TASKS: a way.
number of non-repetitive tasks that need to be accomplished in a TWO TYPES:
certain sequence in order to achieve the project objective. QUANTITATIVE RESEARCH provides answers to questions when
● Utilizes various RESOURCES: can include people, organizations, those answers need to be expressed in statistical or numerical
equipment, materials and facilities. form. It aims to answer the ‘how much, how often and how many’
● Has a SPECIFIC TIME FRAME or FINITE LIFE SPAN: It has a start questions the managers pose.
time and a date by which the objective must be accomplished. QUALITATIVE RESEARCH provides answers to questions that do
● May be UNIQUE or ONE-TIME ENDEAVOR not demand a quantified answer. It provides insights that answer
● Has a SPONSOR or CUSTOMER: is the entity that provides the managers’ WHO, WHAT and WHY” questions.
funds necessary to accomplish the project. It can be a person or SECONDARY RESEARCH is based on research that has been collected
an organization. earlier for reasons other than the project at hand. It takes the form
● Involves a DEGREE OF UNCERTAINTY: based on certain of existing reports, articles and commentaries that just prove to be
assumptions & estimates relevant to the subject.
Benefits Of Project Management 3. MARKETING STRATEGY DEVELOPMENT: defines the approach
HAVING A SATISFIED CUSTOMER the business will take in order to get the customers’ attention and -
- Completing the full project scope in a quality manner, on time and critically - get them to spend their money on the business’ products
within budget provides great feeling of satisfaction. or services.
- If you are the project manager, you have the satisfaction of The key elements of a marketing strategy are dictated by the
knowing you led a successful project effort. marketing mix. The marketing strategy will be built on the answers
- If you are a member of a project team, you feel the satisfaction of to the following questions:
being on a winning team. ● What products do customers want from a sector’s producers?
- When projects are successful, everybody wins! ● In what way are competitors failing to provide these products?
● What price are customers expecting or willing to pay?
Project Management Knowledge Areas ● What channels are available for getting the product to the
INTEGRATION MANAGEMENT: Main role of the PM. Combines all customer?
other knowledge areas ● Who might be the partners in the distribution channel?
SCOPE MANAGEMENT: Ensure that all the work and only the work ● How might they be approached?
required is performed. ● In what ways can customers be informed that the product is
SCHEDULE MANAGEMENT: Ensure timely completion of the project. available?
Schedules have to be realistic.