TOUR 409 Final Exam Questions And
Answers Rated A+.
Issues in Tourism Marketing - Answer Limitations from the Covid-19 pandemic
Travel restrictions due to health
Staffing issues from airlines, lay-offs
Tourism companies going out of business
Something that could be good is technological advances, uber (transportation) & airbnb
(hospitality)
Motivations for Travel - Answer Leisure/pleasure
Business
Sports/Recreation
Visitng Friends & Relatives (VFR)
Other- medical, personal business to take care of (ex. Rural families meeting with city lawyers)
Family emergencies & medical situations
Ronald McDonald House- still tourists in formal definition
Tourism definition - Answer minimum distance travelled is 80km, spending money on goods &
services
Two ways of tourism:
Inbound
Outbound
Destination Management Organizations (DMO) - Answer Largely responsible for marketing a
city destination
Nonprofit organization, but the place/companies they market for are for profit
Ex. Tourism Calgary, I Love NYC, Las Vegas Tourism, Edmonton Tourism, Banff Lake Louise
Tourism
Most places that have something to offer tourists have an agency responsible for marketing that
destination
Local, regional, national groups are responsible for marketing a "place"
, Travel Habits- does their destination match your travel habits
Introducing science into the equation
Tourism Marketing - Answer Online- information & booking engines
Social Media- their posts, consumers responses
Traditional Media (newspapers, radio, TV broadcasts)
Earned Media (material written about you or the place)
Referrals
Loyalty Programs
Tremendous changes in tourism marketing have taken place and continue to evolve
Impress you by photos, videos, packages, recommendations, location + using sound & colour
that in your mind will best describe or represent the destination
Business Travelers (DMO Sales Structure Team) - Answer Meetings, Conventions, Incentive
Travel
Leisure Travelers (DMO Sales Structure Team) - Answer Travel Trade, Consumers, Fully
Independent
Sport/Recreation (DMO Sales Structure Team) - Answer Participants/Coach/Docs, Spectators,
Media
Major Event (Culture/Arts) (DMO Sales Structure Team) - Answer Participants/Artists,
Spectators/Fans, Media
National/International Competitions (Sports/Recreation) - Answer Olympics
World Cup & Junior Hockey Championships
World Police & Fire Games
Tim Horton's Brier
Grey Cup
LPGA (Professional Golf Association)
Shaw Charity Classic PGA
NHL, CFL, NFL, NBA, etc....
Answers Rated A+.
Issues in Tourism Marketing - Answer Limitations from the Covid-19 pandemic
Travel restrictions due to health
Staffing issues from airlines, lay-offs
Tourism companies going out of business
Something that could be good is technological advances, uber (transportation) & airbnb
(hospitality)
Motivations for Travel - Answer Leisure/pleasure
Business
Sports/Recreation
Visitng Friends & Relatives (VFR)
Other- medical, personal business to take care of (ex. Rural families meeting with city lawyers)
Family emergencies & medical situations
Ronald McDonald House- still tourists in formal definition
Tourism definition - Answer minimum distance travelled is 80km, spending money on goods &
services
Two ways of tourism:
Inbound
Outbound
Destination Management Organizations (DMO) - Answer Largely responsible for marketing a
city destination
Nonprofit organization, but the place/companies they market for are for profit
Ex. Tourism Calgary, I Love NYC, Las Vegas Tourism, Edmonton Tourism, Banff Lake Louise
Tourism
Most places that have something to offer tourists have an agency responsible for marketing that
destination
Local, regional, national groups are responsible for marketing a "place"
, Travel Habits- does their destination match your travel habits
Introducing science into the equation
Tourism Marketing - Answer Online- information & booking engines
Social Media- their posts, consumers responses
Traditional Media (newspapers, radio, TV broadcasts)
Earned Media (material written about you or the place)
Referrals
Loyalty Programs
Tremendous changes in tourism marketing have taken place and continue to evolve
Impress you by photos, videos, packages, recommendations, location + using sound & colour
that in your mind will best describe or represent the destination
Business Travelers (DMO Sales Structure Team) - Answer Meetings, Conventions, Incentive
Travel
Leisure Travelers (DMO Sales Structure Team) - Answer Travel Trade, Consumers, Fully
Independent
Sport/Recreation (DMO Sales Structure Team) - Answer Participants/Coach/Docs, Spectators,
Media
Major Event (Culture/Arts) (DMO Sales Structure Team) - Answer Participants/Artists,
Spectators/Fans, Media
National/International Competitions (Sports/Recreation) - Answer Olympics
World Cup & Junior Hockey Championships
World Police & Fire Games
Tim Horton's Brier
Grey Cup
LPGA (Professional Golf Association)
Shaw Charity Classic PGA
NHL, CFL, NFL, NBA, etc....
