Consumer Behaviour Buying Having and Being 7th Canadian Edition By Michael R. Solomon -Test Bank

, CONTENTS



SECTIONl ONEl –lCONSUMERSl INl THEl MARKETPLACE
CHAPTERl 1:lANl INTRODUCTIONl TOl CONSUMERl BEHAVIOUR

SECTIONl TWOl –lCONSUMERSl ASl INDIVIDUALS
CHAPTERl 2:lPERCEPTION
CHAPTERl 3:lLEARNINGl ANDl MEMORYlC
HAPTERl 4:lMOTIVATIONl ANDl AFFECTlC
HAPTERl 5:lTHEl SELF
CHAPTERl 6:lPERSONALITY,lLIFESTYLES,lANDl VALUES

SECTIONl THREEl –lATTITUDEl CHANGEl ANDl DECISIONl MAKING
CHAPTERl 7:lATTITUDES
CHAPTERl 8:l ATTITUDEl CHANGEl ANDl INTERACTIVEl COMMUNICATIONSlCH
APTERl 9:lINDIVIDUALl DECISIONl MAKING
CHAPTERl 10:lBUYINGl ANDl DISPOSING

SECTIONl FOURl –lCONSUMERSl INl THEIRl SOCIALl ANDl CULTURALl SETTINGS
CHAPTERl 11:lGROUPl INFLUENCEl ANDl SOCIALl MEDIA
CHAPTERl 12:lINCOME,lSOCIALl CLASS,lANDl FAMILYl STRUCTURElCHAPTERl
13:lSUBCULTURES
CHAPTERl 14:lCULTURALl INFLUENCESl ONl CONSUMERl BEHAVIOURlCHAPTE
Rl 15:lTHEl CREATIONl ANDl DIFFUSIONl OFl CULTURE

,ConsumerlBehaviour,l7el(Solomon)
Chapterl1l AnlIntroductionltolConsumerlBehaviour

1) InlstudyinglconsumersllikelGail,lalcollegelstudent,lmarketersloftenlfindlitlusefulltollearnltheirlinter
estslinlmusiclorlclothing,lhowltheylspendltheirlleisureltime,landlevenltheirlattitudeslaboutlsociallissue
s,ltolbelableltolcategorizelconsumerslaccordingltoltheirllifestyles.lThislsortloflinformationlislcalled:
A) corelvalues.
B) psychographics.
C) configurations.
D) physiognomies.l
Answer:lB
Type:lMC
PagelRef:l5l
Skill:l Application
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

2) Thelstudyloflthelprocesseslinvolvedlwhenlindividualslorlgroupslselect,lpurchase,luse,lorldisp
oseloflproducts,lservices,lideas,lorlexperiencesltolsatisfylneedslandldesireslislcalled:
A) marketlsegmentation.
B) relationshiplmarketing.
C) marketlresearch.
D) consumerlbehaviour.
Answer:l D
Type:lMC
PagelRef:l3l
Skill:lConcept
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

3) Tina,lalsupervisorlofldisplayslforlSearslCanada,lknowslthatlattractiveldisplayslcanlgenerateladdi
tionallsalesloflparticularlitems.lFromlalmarketer'slperspective,lthislis:
A) alpurchaselissue.
B) alpostpurchaselissue.
C) merchandisinglcomplexity.
D) allosslleader.
Answer:l A
Type:lMC
PagelRef:l3l
Skill:l Application
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

, 4) Johnlislthelvicelpresidentloflmarketinglforlallocalltourlguidelcompany.lHelislconcernedlthatlhislc
ustomerslarelnotlrecommendinglhislcompanyltoltheirlfriends.lForlJohn,lthislproblemlisla:
A) purchaselissue.
B) demographiclproblem.
C) prepurchaselissue.
D) postpurchaselissue.l
Answer:lD
Type:lMC
PagelRef:l3l
Skill:l Application
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

5) Thelexpandedlviewloflthelexchangelthatlincludeslthelissueslthatlinfluencelthelconsumerlbef
ore,lduring,landlafterlalpurchaselislcalled:
A) thelvalue.
B) thelstrategiclfocus.
C) thelpre-selllstrategy.
D) thelconsumptionlprocess.l
Answer:lD
Type:lMC
PagelRef:l3l
Skill:lConcept
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

6) Consumerlbehaviourlaslaldisciplineldealslmainlylwithlwhatlhappenslatlthelpointloflpurchase.lAns
wer:lFALSE
Type:lTF
PagelRef:l3l
Skill:lConcept
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.

7) Thelexpandedlviewloflconsumerlbehaviourlrecognizeslthatlthelconsumptionlprocesslincludesliss
ueslthatlinfluencelconsumerslbefore,lduring,landlafterlalpurchaselislmade.
Answer:l TRUE
Type:lTF
PagelRef:l3l
Skill:lConcept
Objective:l L1-01lUnderstandlthatlconsumerlbehaviourlislalprocess.