Test bank for marketing 9th canadian edition by frederick crane docx

Full0 file0 at0 http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane




Chapter 02 Developing Successful MarketingStrategies
0 0 0 0 0



Student:00

1. Which0 of0the0 following0is0 NOT0one0 of0Canadian0 Tire's0 core0 businesses?


A. Canadian0Tire0
Retail.
B. Canadian0Tire0Travel0
Services.
C. PartSourc0
e.
D. Canadian0Tire0Financial0
Services.

2. Canadian0 Tire0 is0 a0 Canadian0 success0 story.0 Canadian0 Tire0 employs0 more0 than0 70,0000C
anadians0 and0 has0 revenues0 of0 close0 to annually.


A. $5
billion
B.0$7.5
billion
C.0$6
billion
D.0$10
billion

3. Which0new0initiatives0demonstrate0an0understanding0of0the0direction0of0Canadian0Tire0o
f:0"creating0customers0for0life0and0shareholder0value,"0by0the0marketing0department?


A. mobile0ap
plication
B. "Canadiana"0
products
C. only0 using0 Made-In-
Canada0products
D. using0a0CRM0
tool

, Full0 file0 at0 http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
4. In0today's0global0competition,0it0is0important0to0recognize0the0kinds0of0organizations0t
hat0exist.0Organizations0can0basically0be0divided0into0two0categories:


A. privately0owned0and0publically0
owned.
B. regulated0and0
unregulated.
C. domestic0and0multi-
national.
0


D. business0 and0 non-
profit.
0



5. Plan0Canada,0a0nongovernmental0organization0that0serves0its0customers0but0does0not0h
ave0profit0as0an0organizational0goal0is0considered0a


A. business0
firm
B. nonprofit0or
ganization
C. government0
agency
D. public0uni
versity

6. Ford,0 GM,0 and0 Toyota,0 all0 develop0 automobiles.0 This0 group0 create0 a(n):


A. product0
market.
B. conglomerat0
e.
C. industr0
y.
D. carte0
l.

, Full0 file0 at0 http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
7. John's0Auto0Wreckers0is0a0privately0owned0organization0that0serves0its0customers0in0o
rder0to0earn0a0profit0is0called0a:


A. business0
firm.
B. nonprofit0org
anization.
C. community0 action0
program.
D. manufacturing0
agent.

8. George's0Computer0Repairs0is0focused0on0earning0money0for0its0owners,0while0Plan0C
anada0is0focused0on0solving0community0issues0overseas0and0is0not0concerned0about0ea
rning0a0profit.0The0contrast0between0these0two0is:


A. George's0 Computer0 Repairs0 is0 considered0 a0 business,0while0Plan0Canada0 is0c
onsidered0a0nonprofit0organization
B. George's0 Computer0 Repairs0 is0 a0 shareholder0 company,0 while0 Plan0 Canada0 is0 a0 for0p
rofit0company
C. George's0Computer0Repairs0is0a0nonprofit,0while0Plan0Canada0is0a0for0profit0c
ompany0D.0Both0serve0customers,0so0there0is0no0contrast0between0the0two

9. While0undertaking0risk0to0offer0the0iPhone,0Apple0Computers0is0rewarded0by0receiving0t
he0following0reward:


A. Shareholders'0
equity
B. Profi0
t
C. Inventory0
turnover
D. Contribution0
margin

, Full0 file0 at0 http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
10. At0Apple0Computers,0the0financial0department0considers0the0profit0earned0at0the0end0o
f0the0day0as:


A. the0point0at0which0company0assets0equal0company0l
iabilities.
B. the0money0left0over0after0a0firm's0total0expenses0are0subtracted0from0its0t
otal0revenues.
C. the0goodwill0earned0from0implementing0the0societal0
marketing0concept.
D. the0money0earned0as0long0as0the0economic0order0quantity0is0
maintained.

11. A0legal0entity0of0people0who0share0a0common0mission0is0referred0to0as0a(n):


A. special0interest0
group.
B. organizatio0
n.
C. lobby
group.
D. industr0
y.

12. Telus0offers0several0mobile0phone0plans,0which0of0the0following0best0describes0what0c
onstitutes0their0potential0offerings?


A. products0and0
services.
B. products,0services,0ideas0and0
experiences.
C. physical0 goods0 and0
services.
D. products0
only.