The Trade Desk EDGE Marketing Foundations
exam Latest Update 2025-2026 Exam 60
Questions with 100% Verified Correct Answers
Guaranteed A+
"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to
a single consumer when they click on a webpage. - CORRECT ANSWER: True
"Audience Guarantee" contracts allow you to do which of the following? - CORRECT
ANSWER: Use your first-party data to forecast a unique deal with an SSP or Publisher
via programmatic
"Data exhaust" refers to data generated as trails or information byproducts that are
created by all digital activities. - CORRECT ANSWER: True
A data management platform (DMP) helps you evaluate audience data by: - CORRECT
ANSWER: Conducting lookalike modeling
Forecasting available impressions
Segmenting users
All of the above
A demand-side platform (DSP) sells inventory on behalf of publishers across the
internet. - CORRECT ANSWER: False
A discrepancy happens when: - CORRECT ANSWER: Buyer and seller report different
numbers for impressions served or conversions made
A DMP allows you to convert first-party data into prospecting data. - CORRECT
ANSWER: True
, A DSP activates the data stored in a DMP. - CORRECT ANSWER: True
A request for bid (RFB) happens when a DSP goes to an exchange to ask if it can
participate in the auction. - CORRECT ANSWER: False
A true demand-side platform (DSP) allows you to build additional technology, adds
value to the strategic process, and participates in the decisioning to help companies
make better buying decisions. - CORRECT ANSWER: True
Ad networks: - CORRECT ANSWER: Connect advertisers and publishers
Provide liquidity to the digital ad-buying market
Possess a conflict of interest by working with both buyers and sellers
All apply
All data is created equal - CORRECT ANSWER: False
As RTB evolves: - CORRECT ANSWER: The epicenter of power moves from the sell
side to the buy side
Attribution for a desired event (e.g., a click) should be given to: - CORRECT ANSWER:
All levels of the purchase funnel
Being directionally correct across nearly all of the Internet is better than being 100%
accurate on a small segment of the Internet. - CORRECT ANSWER: True
Cost per mille (CPM) measures: - CORRECT ANSWER: The price an advertiser pays
per 1,000 impressions
exam Latest Update 2025-2026 Exam 60
Questions with 100% Verified Correct Answers
Guaranteed A+
"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to
a single consumer when they click on a webpage. - CORRECT ANSWER: True
"Audience Guarantee" contracts allow you to do which of the following? - CORRECT
ANSWER: Use your first-party data to forecast a unique deal with an SSP or Publisher
via programmatic
"Data exhaust" refers to data generated as trails or information byproducts that are
created by all digital activities. - CORRECT ANSWER: True
A data management platform (DMP) helps you evaluate audience data by: - CORRECT
ANSWER: Conducting lookalike modeling
Forecasting available impressions
Segmenting users
All of the above
A demand-side platform (DSP) sells inventory on behalf of publishers across the
internet. - CORRECT ANSWER: False
A discrepancy happens when: - CORRECT ANSWER: Buyer and seller report different
numbers for impressions served or conversions made
A DMP allows you to convert first-party data into prospecting data. - CORRECT
ANSWER: True
, A DSP activates the data stored in a DMP. - CORRECT ANSWER: True
A request for bid (RFB) happens when a DSP goes to an exchange to ask if it can
participate in the auction. - CORRECT ANSWER: False
A true demand-side platform (DSP) allows you to build additional technology, adds
value to the strategic process, and participates in the decisioning to help companies
make better buying decisions. - CORRECT ANSWER: True
Ad networks: - CORRECT ANSWER: Connect advertisers and publishers
Provide liquidity to the digital ad-buying market
Possess a conflict of interest by working with both buyers and sellers
All apply
All data is created equal - CORRECT ANSWER: False
As RTB evolves: - CORRECT ANSWER: The epicenter of power moves from the sell
side to the buy side
Attribution for a desired event (e.g., a click) should be given to: - CORRECT ANSWER:
All levels of the purchase funnel
Being directionally correct across nearly all of the Internet is better than being 100%
accurate on a small segment of the Internet. - CORRECT ANSWER: True
Cost per mille (CPM) measures: - CORRECT ANSWER: The price an advertiser pays
per 1,000 impressions
