Foundations of digital marketing and e commerce

Foundations of Digital Marketing and E-Commerce l l l l l


Studylonlinelatlhttps://quizlet.com/_f2ldri

1. l E-commerce
is the buying and selling of goods and servicesonl
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ine.
- Digital marketing l


- Digital channel l


- Online marketing l


- E-commerce
Digital marketing l


2. l


is the practice of reaching customers online throug
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h digital channels with the aim of turning theminto custo
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mers.
- Digital marketing l


- Online sales l


- Face-to-face marketing l


- E-commerce Get faster results l l




3. Digital marketing enables potential customers to act th
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e moment they experience the ad, such as when a custo
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mer clicks on a digital ad to purchase a product.Which ad
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vantage of digital marketing does this repre-sent? l l l l l l l


- Build relationships with customers l l l


- Save money l


- Get faster results l l


- Reach more people l l


It is helpful to spe-
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4. Which of the following statements regarding workingin
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cializeinamarket-
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a marketing career is generally true?
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ing role that alignsw
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- You are typically responsible for a wider range of ma
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ithyourstrengthssu
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rketing tasks in a larger business than a smallerbusin
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ch as writing, visual
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ess. design, or data anal l l l

- It is helpful to specialize in a marketing role that aligns
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ysis.
with your strengths such as writing, visual de-
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sign, or data analysis.
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- Marketingcoordinators'tasksatacompanyareoftendi l l l l l l l l


sconnected and unrelated. l l


- Adigital marketing coordinator and e-commerce an-
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alyst have exactly the same roles.
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5. Analytical thinking l


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, Foundations of Digital Marketing and E-Commerce l l l l l


Studylonlinelatlhttps://quizlet.com/_f2ldri
As a digital marketer or e-commerce analyst, you of-
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ten collect and organize information to identify pat-
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terns, uncover trends, and solve problems.What skilldoes
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this refer to? l l


- Storytelling
- Writing
- Analytical thinking l


- Curiosity
6. As youconsideryourskillsandinterestsinmarketing, - Make a note of
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which of the following should you do? Select all thatapp skills that come upfr
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ly. equently
- Make a note of skills that come up frequently l - Learn industry
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- Learn industry terminology terminology
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- Limit your understanding of the fundamentals l l l l l


- Learn one industry l l




7. Why would someone choose an agency role insteadof
l l l l l l l l l To work on differen
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an in-house role?
l l t projects across m
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- To work in a predictable environment
l l l l l ultiple in-dustries l l


- To work with one industry only
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- To work with one company and its products
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- To work on different projects across multiple indus-
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tries
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An agency l


8. l

role is when you partner with companies to fillthe l l l l l l l l l


ir digital marketing and advertising needs.
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- An in-house l


- An internship l


- An agency l


- A full-time employment
l l - Digital marketing l l


coordinator
9. There are a variety of roles and responsibilities in digit
l l l l l l l l l - Marketingasso- l


al marketing.Which of the following are typicalentry-
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level roles? Select all that apply. l l l l l - Emailmarketing l l


- Digital marketing coordinator l l specialist
- Account manager l


- Marketing associate l


- Email marketing specialist l l



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, Foundations of Digital Marketing and E-Commerce
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Studylonlinelatlhttps://quizlet.com/_f2ldri
10. What are typical job responsibilities for an e-com-
l l l l l l l - Analyze data fr l l


merce analyst? Select all that apply.
l l l l l l om the websiteor
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- Develop relationships with clients
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- Analyze data from the website or mobile app
l l l l l l l - UseSEOtomax- l l l


- Use SEO to maximize traffic to the website
l l l l l l l imize traffic to the w
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- Execute and monitor loyalty programs
l l l l ebsite
- Execute and l l


monitor loyalty l l


programs

11. Agency An outside partner
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that fulfills a com-
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pany's digital mar-
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keting and adver-
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tising needs
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12. Business-to-business (B2B) l


Refers to when l l l


businesses sell pr l l


oducts or ser- l l


vices to other busi
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nesses(whenbusi l l


nesses pur- l


chase from each ot
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her)
13. Business-to-consumer (B2C) l


Refers to whe l l


n businesses sell
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products or ser- l l


vices to con-
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sumers (when co
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nsumers pur- l


chase from busi-
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nesses)
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14. Consumer-to-business (C2B) l


Refers to when i l l l


ndividuals (con- l


sumers) sell prod-
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