Test Bank for Marketing Management, 17th Edition by Philip Kotler

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Complete Chapters Included
Marketing Management, 17e (Kotler/Keller/Chernev)
Chapter 21 Socially Responsible Marketing Chap 1 to 21 ✅

1) The concept of social marketing is related to ________.
A) customer satisfaction
B) competitors' response
C) employee's engagement
D) shareholder wealth maximization
E) brand activism
Answer: E
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

2) Procter & Gamble has made ________ a key component of the company's marketing
strategies.
A) recycling
B) brand highlighting
C) brand purpose
D) employee right
E) consumer rights
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

3) Which of these is NOT identified as a reason companies engage in prosocial activities and
invest in corporate social responsibility?
A) Appealing to consumers who favor companies that exhibit civic virtues
B) Creating societal benefits
C) Responding to the insistence of their collaborators
D) Maximizing social capital return for angel investors
E) Increasing employee loyalty
Answer: D
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning




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,4) Which of these moves did Stonyfield Farm make to mitigate the environmental impact of its
manufacturing operations?
A) Offsetting its energy usage with an equivalent investment in environmental projects
B) Requiring employees to take public transportation
C) Using only natural sunlight to illuminate its office buildings
D) Donating electricity from its own generating plants to local communities
E) Teaching competitors how to minimize plastics usage
Answer: A
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

5) Which three components make up the triple bottom line?
A) People, brand presence, profit
B) Planet, social profit, financial profit
C) People, planet, profit
D) People, investment, profit
E) People, community, profit
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

6) In addition to the environment and the marketplace, the three-pronged approach of socially
responsible marketing focuses on ________.
A) political action
B) results-focused investments
C) social investing
D) the community
E) employee well-being
Answer: D
Diff: 3
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

7) ________ are all entities directly or indirectly influenced by the actions of the company, rather
than just with shareholders, who actually own the firm.
A) Owners
B) Social owners
C) The social community
D) Influencers
E) Stakeholders
Answer: E
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning


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,8) United Way focuses its efforts on programs that deliver ________ that benefit(s) specific
communities.
A) financial assistance
B) encouragement and support
C) business counseling
D) measurable outcomes
E) a common vision
Answer: D
Diff: 3
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

9) ________ reflects a company's general attitude to conduct business in a way that benefits not
only its direct stakeholders but also society at large.
A) Stakeholder activism
B) Socially responsible marketing
C) Corporate social responsibility
D) Social justice
E) The triple bottom line
Answer: C
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

10) The planet component of the triple bottom line refers to ________.
A) sustainability
B) the social environment
C) monetary focus
D) stakeholders
E) social justice
Answer: A
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

11) ________ links the firm's contributions to a designated cause with customers engaging
directly or indirectly in revenue-producing transactions with the firm.
A) Social justice
B) Cause marketing
C) The triple bottom line
D) Sustainability
E) Corporate social responsibility
Answer: B
Diff: 2
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning


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, 12) ________ blends corporate social responsibility initiatives with marketing activities.
A) Brand activism
B) Cause marketing
C) CSR marketing
D) Social marketing
E) Community-based marketing
Answer: B
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

13) Nike's decision to prominently feature former San Francisco 49ers quarterback Colin
Kaepernick in support of his stance against police killings of Black Americans was an example
of ________.
A) issue activism
B) public marketing
C) issue advertising
D) public advertising
E) brand activism
Answer: E
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

14) Coca-Cola's collectible Polar Bear aluminum bottle in support of the World Wildlife Fund is
an example of ________.
A) eco-marketing
B) green marketing
C) social marketing
D) cause marketing
E) influencer marketing
Answer: C
Diff: 3
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning

15) Which of these is NOT an example of a social marketing initiative?
A) Improving public health
B) Reducing regulatory burdens on manufacturing
C) Preventing injuries
D) Protecting the environment
E) Enhancing consumer financial well-being
Answer: B
Diff: 1
LO: 21.1 Discuss the societal impact of marketing.
AACSB: Ethical understanding and reasoning


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