The chapters in this document are displayed in reversed order, with the last chapter appearing first.
This change ensures all chapters are included in the test bank.
Complete Chapters Included
Global Marketing, 11e (Green/Keegan) Chap 1 to 17 ✅
Chapter 17 Leadership, Organization, and Corporate Social Responsibility
1) Which of the following is key to global marketing?
A) Marketing plans
B) Exploiting opportunity
C) Global strategies
D) Exceptional leadership
Answer: D
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
2) To formulate and implement global strategies that leverage worldwide learning, respond fully
to local needs and wants, and draw on the talent and energy of every member of the organization,
which skills are needed by leaders in the organization?
A) Creativity
B) Commitment
C) Global vision
D) Strong policies
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
3) In addition to "selling" their vision, top management at both Whirlpool and GE also focus on
building which of the following?
A) Their company stature and profitability
B) Global name recognition
C) Cultures that emphasize good corporate governance
D) A move into the rapidly developing digital age
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
1
Copyright © 2026
,4) Overall, what is the challenge faced by leaders when using organization resources to exploit
global opportunities?
A) Finding a way to service its employees
B) Understanding the local need and wants to the global marketplace
C) Directing the efforts and creativity of everyone in the same direction
D) Finding employees with the right talent and energy
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
5) Which of the following is a prerequisite for managerial success in many global organizations,
regardless of the country where they are headquartered?
A) Fluency in English
B) Cultural dexterity
C) Advanced education in finance
D) Experience in global sales and marketing
Answer: A
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
6) How can leadership share the beliefs, values, policies, and scope of a company's activities?
A) By leveraging mistakes made by competitors to improve internal communications
B) By fostering substantial change in the domestic focus
C) By building value into each immediate task or responsibility
D) By using the mission statement as a reference
Answer: D
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
7) Which of the following underscores the idea that there are fast moving changes in consumer
behavior that are creating new challenges in the marketplace?
A) Increased competition in the global market
B) The rejection of mature brands in favor of trends
C) The increase in use of digital technology for purchases
D) The ability to compare products, including price and quality, online
Answer: B
Diff: 3
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
2
Copyright © 2026
,8) When looking at people for a top management job or board position, what have many globally
minded companies come to realize?
A) Top leaders that are non-Americans rarely achieve success in U.S. companies.
B) All key leadership should be fluent in English and U.S. accounting practices.
C) Global leaders move in and out of companies rapidly.
D) The best person for the job might not be someone born in the home country.
Answer: D
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
9) According to global strategy experts Prahalad and Gary, what should executives be judged
on?
A) Their ability to make growth possible
B) Their ability to reorganize corporations
C) Their ability to speak a variety of languages
D) Their previous experience in a variety of industries
Answer: A
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
10) In the long run, how does an organization derive its global competitiveness?
A) From its ability to create a vast portfolio of businesses
B) From its ability to modify and promote products for each market in which it does business
C) From its ability to bring high-quality, low-cost products to market faster than competitors
D) From its ability to enter as many global markets as possible
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
11) Which of the following is a key characteristic of a core competence?
A) It makes global growth possible.
B) It can be applied to the home market.
C) It is difficult for competitors to imitate.
D) It increases the life cycle of a product.
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
3
Copyright © 2026
, 12) When a "go global" initiative is greeted with skepticism, the CEO must be a change agent
who prepares and motivates employees.
Answer: TRUE
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
13) To become a world leader in a core competency, an organization must be viewed as a
portfolio of competencies rather than as a portfolio of businesses.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
14) Today's executives must rethink the concept of the corporation if they wish to operationalize
the concept of core competencies.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
15) In today's companies, the task of management must be viewed as building both competencies
and the administrative means for assembling resources spread across multiple businesses.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
16) Generally speaking, Japanese companies have been reluctant to place non-Japanese nationals
in top positions.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
17) The ability to speak at least one other foreign language is one difference between managers
born and raised in the United States and those born and raised elsewhere.
Answer: TRUE
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
4
Copyright © 2026
This change ensures all chapters are included in the test bank.
Complete Chapters Included
Global Marketing, 11e (Green/Keegan) Chap 1 to 17 ✅
Chapter 17 Leadership, Organization, and Corporate Social Responsibility
1) Which of the following is key to global marketing?
A) Marketing plans
B) Exploiting opportunity
C) Global strategies
D) Exceptional leadership
Answer: D
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
2) To formulate and implement global strategies that leverage worldwide learning, respond fully
to local needs and wants, and draw on the talent and energy of every member of the organization,
which skills are needed by leaders in the organization?
A) Creativity
B) Commitment
C) Global vision
D) Strong policies
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
3) In addition to "selling" their vision, top management at both Whirlpool and GE also focus on
building which of the following?
A) Their company stature and profitability
B) Global name recognition
C) Cultures that emphasize good corporate governance
D) A move into the rapidly developing digital age
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
1
Copyright © 2026
,4) Overall, what is the challenge faced by leaders when using organization resources to exploit
global opportunities?
A) Finding a way to service its employees
B) Understanding the local need and wants to the global marketplace
C) Directing the efforts and creativity of everyone in the same direction
D) Finding employees with the right talent and energy
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
5) Which of the following is a prerequisite for managerial success in many global organizations,
regardless of the country where they are headquartered?
A) Fluency in English
B) Cultural dexterity
C) Advanced education in finance
D) Experience in global sales and marketing
Answer: A
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
6) How can leadership share the beliefs, values, policies, and scope of a company's activities?
A) By leveraging mistakes made by competitors to improve internal communications
B) By fostering substantial change in the domestic focus
C) By building value into each immediate task or responsibility
D) By using the mission statement as a reference
Answer: D
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
7) Which of the following underscores the idea that there are fast moving changes in consumer
behavior that are creating new challenges in the marketplace?
A) Increased competition in the global market
B) The rejection of mature brands in favor of trends
C) The increase in use of digital technology for purchases
D) The ability to compare products, including price and quality, online
Answer: B
Diff: 3
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
2
Copyright © 2026
,8) When looking at people for a top management job or board position, what have many globally
minded companies come to realize?
A) Top leaders that are non-Americans rarely achieve success in U.S. companies.
B) All key leadership should be fluent in English and U.S. accounting practices.
C) Global leaders move in and out of companies rapidly.
D) The best person for the job might not be someone born in the home country.
Answer: D
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
9) According to global strategy experts Prahalad and Gary, what should executives be judged
on?
A) Their ability to make growth possible
B) Their ability to reorganize corporations
C) Their ability to speak a variety of languages
D) Their previous experience in a variety of industries
Answer: A
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
10) In the long run, how does an organization derive its global competitiveness?
A) From its ability to create a vast portfolio of businesses
B) From its ability to modify and promote products for each market in which it does business
C) From its ability to bring high-quality, low-cost products to market faster than competitors
D) From its ability to enter as many global markets as possible
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
11) Which of the following is a key characteristic of a core competence?
A) It makes global growth possible.
B) It can be applied to the home market.
C) It is difficult for competitors to imitate.
D) It increases the life cycle of a product.
Answer: C
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
3
Copyright © 2026
, 12) When a "go global" initiative is greeted with skepticism, the CEO must be a change agent
who prepares and motivates employees.
Answer: TRUE
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
13) To become a world leader in a core competency, an organization must be viewed as a
portfolio of competencies rather than as a portfolio of businesses.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
14) Today's executives must rethink the concept of the corporation if they wish to operationalize
the concept of core competencies.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
15) In today's companies, the task of management must be viewed as building both competencies
and the administrative means for assembling resources spread across multiple businesses.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
16) Generally speaking, Japanese companies have been reluctant to place non-Japanese nationals
in top positions.
Answer: TRUE
Diff: 2
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
17) The ability to speak at least one other foreign language is one difference between managers
born and raised in the United States and those born and raised elsewhere.
Answer: TRUE
Diff: 1
Chapter LO: 17.1: Examine the leadership competencies and nationalities of C-level executives
at some of the global companies discussed in this chapter and elsewhere in the text.
AACSB: Application of knowledge
4
Copyright © 2026
