NPL 3050 Chapter Quizzes | Questions with 100% Correct Answers

NPL 3050 Chapter Quizzes | Questions with 100% Correct Answers ______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms. Online persona What is considered to be thought leadership? Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content. This type of content allows brands to emerge as their own media outlets and create their own content aligned with their goals, mission, and brand voice. branded content User-generated content focuses on ______. content that is created by the user ______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs. Social media Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______. LinkedIn Facebook developed their Timeline feature back in ______. 2011 Visual content that is considered to be snackable seems to live on most platforms like ______. Instagram and Snapchat Chewbecca Mom becoming infamous when she filmed herself on Facebook Live wearing a Chewbecca mask from Kohl's is an example of ______. becoming a viral sensation ______ and ______ need to emerge for people to understand the importance of social media. Conversations; relationships Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous. False ______ are the set of moral guidelines and principles that influence our behaviors and interactions. Ethics Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media. uniformity Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements. FTC When accounts like @AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to? They are going rogue. ___________ are individuals who are able to persuade audiences to take action. Influencers Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media. True A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media. True Bots are part of an ethical social media policy for most social media companies. False The agreement you sign up for when creating a social media account is called a(n) ______. terms of services agreement Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type? Altruist Research is not a needed component for social media professionals today to establish themselves in the field. False ______ focuses more on the key group of people a person or brand wants to reach. Audience strategy Writing is one of the most important skills to have in order to create a strong brand voice online. True Julie is a new member of the American Nurses Association and wants to establish herself in the field. She wants to create content that resonates with her community of nurses that is shared out consistently across her various platforms and her audiences. What is Julie trying to do? She is implementing a content strategy. This type of online personas focus primarily on professional advancement above their personal achievements. Careerists A _________ focuses on one or more areas in particular in social media at the micro level. Specialist ______ is the ability to shift people to take action or listen to what you say. Influence ______ allows you to have a distinguishable voice and community on social media. Personal brand Juliana is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years has allowed her to develop this reputation for herself in the social media industry. What has Juliana built for herself? She's demonstrated her level of expertise in the field. The main difference between monitoring and listening is ______. Timeframe _______ are how many times people click on a link to navigate to another website. Click-through rates The number of people who follow your brand's accounts is considered a(n) ________ metric. Vanity ______ focuses on observing people's feedback and evaluating the sentiment and patterns for a social media manager. Listening Madison is analyzing the reports for her latest project with Susan G. Komen for the Cure. She is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for? Advanced The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media. Behavioral There are many benefits of listening and monitoring, such as ______. -calculating overall growth amongst audience -identifying influencers -formulating items to evaluate -analyzing key trends What is a KPI? A key performance indicator ______ provides metrics like mentions and trends along with using data insights to tie into strategic plans. Monitoring ________ are/is the systematic gathering of information in a scientific and objective manner to help answer questions. Research When applying for jobs, applications need to be aware of the following EXCEPT ______. look at the influence scores for their colleagues Social media is an established field that has not seen any growth or changes in the hiring roles. False ______ focused on social media but they are also primarily look at how to get key business, communication, and social media objectives accomplished. Social media strategist Jamie is working as a freelancer for the Greenville Drive. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Jamie need to create? He needs to create a content calendar. ______ is one industry that has been considered to be "an early adapter" for having formalized roles in social media. Sports ________ are tasked with creating work that resonates with audiences. content creator ______ is what many professionals are hiring for today in the social media industry. Experience Amanda is working on her bachelor's degree in public relations and her ultimate goal after graduation is to work for Netflix. She wants to showcase what she has done in her internships. What does Amanda need to bring to her interview? Her online portfolio of work The campaign with Oreo showcased the bridge and collaboration effort between ______. an agency and a brand There is a standard salary for social media professionals to make across industries. False The ___________ is a fifth component of the SWOT analysis that looks at the "so what" factor, or why the information in the SWOT analysis is important to consider. strategic implication Elements that need to be included in a budget includes ______. paid media tool costs influencer partnerships all of these The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______. hub and spoke Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of? a vision statement Psychographics are a key way to understand our audiences on social media. True ______ focuses on challenges that emerge within the organization and on social media, like internal conflicts or no support for education and training for social media. Weaknesses The SMART criteria stands for objectives that need to be ______. all of these ______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A content calendar Proposing a designated hashtag for an event (e.g., Kentucky Derby's is #kyDerby) and host three influencers to do an Instagram takeover is an example of ______. Tactics A broad statement that captures the overall structure of what you want to focus on for a campaign is called a(n) ______. goal statement A social media professional not only has to have a strong writing style, but they have to be able to create good ______. Content Wendy's got their fame on social media by interjecting their attitude with messages on social media to provide entertainment and value. What writing style are they using? Snarky The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is "social" is ______. Conversational When a trending topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation. False ______ is the overall voice characteristics you want to interject within the content you are writing. Tone Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using? Educational