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Terms in this set (83)
Messages that generate strong messages
favorable thoughts when
heard and scrutinized are
The cognitive processing central route
route that involves
message elaboration is
called the
Biased elaboration is top-down thinking
associated with
An important cue in source credibility
peripheral processing is
Which of the following consistency, social proof, scarcity (all of the above)
cues is used in peripheral
processing?
The elaboration strong facts and figures
likelihood model
indicates that if your
audience will give their
full attention to you, you
should present them with
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, 3/21/25, 12:45 PM HCT Exam 2 2025 Actual exam (Testing Real Exam Questions)and verified Answers ( 100% accurate) GET IT RIGHT!! Flash…
A statement such as "you reciprocation
owe me" relates to the
peripheral route because
it represents
Bottom-up thinking is objective elaboration
also known as
If the central route is persist over time, resist counter persuasion, predict
followed, the enhanced future behavior (all of the above)
thinking of those who
respond favorably to the
message will cause their
change in position to
Paul Mongeau and James cannot be falsified
Stiff claim that ELM
The specific process of selective exposure
avoiding information that
is discrepant from that
which one already
believes is called
Cognitive dissonance will difficult to reverse
be great if the discrepant
act is
According to Festinger, dissonance is created by a person doing something
the $1/$20 experiment for a smaller reward
illustrates
Dieter Frey found that we do not regard the information as a threat
selective exposure does
not operate if
calling attention to the relationship between
Elliot Aronson extended dissonance and effort // emphasizing
Festinger's theory by psychological, rather than logical, inconsistency
(both A and B)
The focus of cognitive attitude change
dissonance is
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