A+.
Initiative correct answers An organizational priority that identifies a direction or strategic area of
focus.
Iterative correct answers Repeated cycles that increasingly approach the desired result.
Innovation correct answers Process of developing and implementing a new product or process
that delivers value to users or customers; the application of creativity to develop a new product
or service that has value; refers to coming up with a better idea or method, or integrating a new
approach within a contextual model; finding new ways to do things.
Creativity correct answers Generation of novel or unique ideas; the process of generating
something new.
Critical Thinking correct answers Disciplined process of rational, evidenced-based, and open-
minded thinking that involves analysis and evaluation of inputs to reach an answer.
Innovative Thinking correct answers Critical thinking with an added element of creativity
drawing upon analysis and evaluation to ideate a more effective solution to a problem.
Market Share correct answers The percentage of sales in a market controlled by a particular
company or product.
Customer Value correct answers The benefit (vs. cost) a customer receives from a product or
service offering.
Product Innovations correct answers New or improved good or services offered to the market
that add direct value to customers.
Process Innovations correct answers New or improved ways of conducting business, such as the
application of new technology, production techniques, or distribution methods that add indirect
value to customers by lowering costs, increasing the quality of new or existing products or
services, or both.
Invention correct answers The creation of a unique new idea, process, or object.
Research and Development correct answers Organizational activities with the goal of innovating
products and services.
Incremental Innovations correct answers Gradual improvements to products or processes.
Breakthrough Innovations correct answers The development of an entirely new product or
process.
, Transformational Innovations correct answers Organizational adaptation and development of
new processes and business models.
Business Model correct answers A company's plan for creating value, including the types of
products and services it will offer to earn revenue.
Design Thinking correct answers A human-centered process for innovation consisting of six
iterative stages - empathize, define, ideate, prototype, test, and implement.
Scientific Method correct answers Empirical approach or procedure used to hypothesize and test
observations.
Wicked Problem correct answers A challenging or complex problem without a clear solution,
usually social or cultural in nature due to various possible factors: lack of information about the
problem, the number of stakeholders involved, the number of varying opinions, the economic
burden, or the impact of these problems with other problems (e.g., poverty is closely related to
education, health, and nutrition).
Agile correct answers Project management approach, originally used for software development,
characterized by quick, iterative cycles and frequent adaptations.
Empathize correct answers Stage of Design Thinking process that seeks to understand and
develop empathy for the user experience.
Define correct answers Stage of Design Thinking process that builds on observations of users to
identify and refine a problem statement.
Ideate correct answers Stage of Design Thinking process where ideas are brainstormed and
generated.
Prototype correct answers Stage of Design Thinking process where designers create testable
versions of the ideated solution; draft or example version of a solution that can be tested and
evaluated.
Test correct answers Stage of Design Thinking process where the prototype is tested and
additional information can be gathered to inform the solution.
Implement correct answers Stage of Design Thinking process where a solution is brought to
scale as a market offering or is adopted throughout the organization.
Empathy correct answers The ability to understand or be attuned to the feelings, thoughts, or
experiences of another human being.
Human-Centered Design correct answers Approach to design that begins with the people (users)
affected by the problem or potential solution.