THEA 242 W/CARLSEN (ACTUAL 2025/2026) EXAM |
QUESTIONS & VERIFIED CORRECT ANSWERS| LATEST
Types of commercial theatres
B'Way, off B'Way, off-off B'Way, Touring (may be in a big city for
a month), Class-B Touring (travel via bus and truck to smaller
cities for a weekend or so), dinner, stock, Summer, Straw Hat
Circuit, Cruises, Casinos, Theme Parks COMMERCIAL
NOT-FOR-PROFIT
house/home, community, amateur, educational, academic, &
LORT.
Ways to sell a show:
1. Direct mail*
2. Print ads and announcements
3. Radio & TV ads and announcements (first was Pippin 1972)
4. Telemarketing
5. Internet (and social networking)
6. Word of mouth with free tickets, getting groups, invited
dress
7. Billboards (At THE AIRPORT, TIMES SQUARE, on buses, taxis,
humans)
,* most efficient and cost-effective
Direct mail is really the most cost effective.
Direct mail targets an audience who has already attended that
theatre or bought tickets there. It is also physical and easy to
save. The mail will likely sit in your house for a bit before you
throw it out. You don't just click it away instantly like a pop-up.
Some theatres/arts groups will share mailing lists with each
other
Free advertising
Facebook, talk shows, newspaper listings, and PSAs.
-Other ways to get people to attend shows: Parties and galas
(Student night at the REP, Singles Night at Delaware Theatre
Company), get sponsors; get big time stars, even movie stars...
The story of 1972's Pippin:
Nobody knew about the story from the name of the show.
Nobody cared. As a last resort, put the very talented star of
the show, Ben Vereen, tap dancing in a commercial. TV ads
were unheard of. But it boosted the show to fame! Now there
are commercials for Broadway.
, Tickets are a contract with management, when you buy it; you
are expecting to get an enjoyable product. It's a receipt.
Sometimes it's a reserved seat.
Average prices:
Broadway = $400 top seat price; House seats sold on line $
250 to $ 1000
Off B'Way $ 90 to $ 150
Regional $ 30 to $ 75
Amateur $12 to $ 30
REP $10 to $28
Grade & High school $6 to $12.
Types of Tickets
• Student
• two for tickets
• Group
• Season
• student rush
• standing room
• partial seating
• Lottery
• Senior and/or children
• house,
QUESTIONS & VERIFIED CORRECT ANSWERS| LATEST
Types of commercial theatres
B'Way, off B'Way, off-off B'Way, Touring (may be in a big city for
a month), Class-B Touring (travel via bus and truck to smaller
cities for a weekend or so), dinner, stock, Summer, Straw Hat
Circuit, Cruises, Casinos, Theme Parks COMMERCIAL
NOT-FOR-PROFIT
house/home, community, amateur, educational, academic, &
LORT.
Ways to sell a show:
1. Direct mail*
2. Print ads and announcements
3. Radio & TV ads and announcements (first was Pippin 1972)
4. Telemarketing
5. Internet (and social networking)
6. Word of mouth with free tickets, getting groups, invited
dress
7. Billboards (At THE AIRPORT, TIMES SQUARE, on buses, taxis,
humans)
,* most efficient and cost-effective
Direct mail is really the most cost effective.
Direct mail targets an audience who has already attended that
theatre or bought tickets there. It is also physical and easy to
save. The mail will likely sit in your house for a bit before you
throw it out. You don't just click it away instantly like a pop-up.
Some theatres/arts groups will share mailing lists with each
other
Free advertising
Facebook, talk shows, newspaper listings, and PSAs.
-Other ways to get people to attend shows: Parties and galas
(Student night at the REP, Singles Night at Delaware Theatre
Company), get sponsors; get big time stars, even movie stars...
The story of 1972's Pippin:
Nobody knew about the story from the name of the show.
Nobody cared. As a last resort, put the very talented star of
the show, Ben Vereen, tap dancing in a commercial. TV ads
were unheard of. But it boosted the show to fame! Now there
are commercials for Broadway.
, Tickets are a contract with management, when you buy it; you
are expecting to get an enjoyable product. It's a receipt.
Sometimes it's a reserved seat.
Average prices:
Broadway = $400 top seat price; House seats sold on line $
250 to $ 1000
Off B'Way $ 90 to $ 150
Regional $ 30 to $ 75
Amateur $12 to $ 30
REP $10 to $28
Grade & High school $6 to $12.
Types of Tickets
• Student
• two for tickets
• Group
• Season
• student rush
• standing room
• partial seating
• Lottery
• Senior and/or children
• house,
