AMA_PCM_Content_Marketing_Exam_Practice_
Questions_Study_Guide_2025_2026
1. Contractors, agency writing services, and freelancers A. External team
are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
2. Matching content with the stage of a prospect in the B. Allows for the right
sales funnel __________. message at the right time
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication
strategies
D. Is not necessary because consumers adapt content
in their information processing to the right context
E. None of the above
3. Authoritative, professional, conversational, scienti�c, C. Brand voice
and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classi�cation of ALT tags
E. Outside agency specialists
4. A large piece of content (60 or more pages) that can B. A de�nitive guide
be broken into smaller content over time is called
_________.
A. A meta-blog
B. A de�nitive guide
C. An online brochure
, D. A landing page
E. A robust wiki
5. Blog content should be __________. B. Shorter content that is
A. Long and very detailed 300-700 words
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
6. ____________ is the practice of dynamically changing C. Web personalization
the content that a consumer sees based on their past
behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
7. Understanding how people consume content, lever- B. Personalization
aging buyer personas, and journey mapping, all facil-
itate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
8. An editorial calendar is useful for _____________. D. Recording ideas for fu-
A. Increasing sales ture posts
B. Enabling others to schedule appointments
C. Generating ad revenue
, D. Recording ideas for future posts
E. All of these answers are correct
9. True or False: A tactic to inspire action from your read- A. True
ers is to get them to vote on a post.
A. True
B. False
10. A tool frequently used to develop infographic content C. Easelly
is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
11. In podcasting, what does a pop �lter do? D. It keeps "Ps" and other
A. It removes background noise consonants from popping
B. It's a �lter over your voice to make it clearer and or hissing into the mic
more modulated.
C. It keeps the microphone physically protected from
dust and liquids
D. It keeps "Ps" and other consonants from popping
or hissing into the mic
E. None of the above
12. Which of the following is true about using visual me- A. Content with images
dia in content? drives more engagement
A. Content with images drives more engagement than than content without
content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be e ec-
, tive
E. Images require expensive licensing fees
13. Short-form content that exists on a website and is E. Blog
meant to drive awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
14. The number-one blog platform that is scalable for B. WordPress
out-of-the-box use or large-scale customization is
________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
15. Why do companies give away free eBooks? C. To establish thought
A. To attract attention away from competitors leadership
B. To boost paid sales of the eBook later
C. To establish thought leadership
D. To aid search engine rankings when people down-
load it
E. Free products guilt readers into buying from or
donating money to the company
16. The four types of social content do not include E. Printed content
________.
A. Written content
B. Visual content
Questions_Study_Guide_2025_2026
1. Contractors, agency writing services, and freelancers A. External team
are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
2. Matching content with the stage of a prospect in the B. Allows for the right
sales funnel __________. message at the right time
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication
strategies
D. Is not necessary because consumers adapt content
in their information processing to the right context
E. None of the above
3. Authoritative, professional, conversational, scienti�c, C. Brand voice
and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classi�cation of ALT tags
E. Outside agency specialists
4. A large piece of content (60 or more pages) that can B. A de�nitive guide
be broken into smaller content over time is called
_________.
A. A meta-blog
B. A de�nitive guide
C. An online brochure
, D. A landing page
E. A robust wiki
5. Blog content should be __________. B. Shorter content that is
A. Long and very detailed 300-700 words
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
6. ____________ is the practice of dynamically changing C. Web personalization
the content that a consumer sees based on their past
behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
7. Understanding how people consume content, lever- B. Personalization
aging buyer personas, and journey mapping, all facil-
itate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
8. An editorial calendar is useful for _____________. D. Recording ideas for fu-
A. Increasing sales ture posts
B. Enabling others to schedule appointments
C. Generating ad revenue
, D. Recording ideas for future posts
E. All of these answers are correct
9. True or False: A tactic to inspire action from your read- A. True
ers is to get them to vote on a post.
A. True
B. False
10. A tool frequently used to develop infographic content C. Easelly
is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
11. In podcasting, what does a pop �lter do? D. It keeps "Ps" and other
A. It removes background noise consonants from popping
B. It's a �lter over your voice to make it clearer and or hissing into the mic
more modulated.
C. It keeps the microphone physically protected from
dust and liquids
D. It keeps "Ps" and other consonants from popping
or hissing into the mic
E. None of the above
12. Which of the following is true about using visual me- A. Content with images
dia in content? drives more engagement
A. Content with images drives more engagement than than content without
content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be e ec-
, tive
E. Images require expensive licensing fees
13. Short-form content that exists on a website and is E. Blog
meant to drive awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
14. The number-one blog platform that is scalable for B. WordPress
out-of-the-box use or large-scale customization is
________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
15. Why do companies give away free eBooks? C. To establish thought
A. To attract attention away from competitors leadership
B. To boost paid sales of the eBook later
C. To establish thought leadership
D. To aid search engine rankings when people down-
load it
E. Free products guilt readers into buying from or
donating money to the company
16. The four types of social content do not include E. Printed content
________.
A. Written content
B. Visual content
