Which would be considered a tangible benefit to a member of a Country Club
Amenities
You have just been elected "Employee of the Month" by customer ballot. This makes
you feel very proud. Which of Maslow's Needs are being met
Self-actualization
Which would be considered an intangible benefit to a member of a City Club
Name Recognition
"As stated in the notes for this class, when considering the levels of motivation in
Maslow's hierarchy, which level would reflect the primary motivation for someone to join
a private club?"
The Club satisfies their Esteem and Status Needs through personalized attention and
exclusive membership requirements
Which would NOT be very likely to be found in a Club's Creed
Mention of the National Government
"Once the economy began to recover after World War II, the new clubs that were built
were "amenities" driven. What is an amenity?"
An aspect of the facilities that goes beyond the basics
"You find a document that includes the Club's name, the type of business it is in, the
length of the life of the business, membership and administration details, means of
choosing personnel and a mention of how rules will be developed. What document did
you just find?"
Articles of Incorporation
According to Bill McLeod, we should never forget that the club is an extension of:"
the member's home
Which of the following are legal documents required by every club?
Articles of Incorporation and Bylaws
Which of the following is an example of an internal market?
Students in relation to their school
Voters in relation to a political party
, Employees in relation to employers
Members in relation to their club
Correct! All of these are good examples of internal markets.
You have just taken over a new club where there have been problems. You determine
that the main problem lies with training issues. How would you go about making sure
your staff is properly trained
Use the existing training manuals to ensure that each employee understands what is
expected of them.
Schedule regular training sessions to make sure good habits are reinforced
Both b and c
What is the diversity challenge that club managers face today
How to identify the needs of the members as they become more diverse
When starting up a new club, what are the two most important pieces of demographic
data to use?"
Age and Income Levels
Why was it thought that marketers would prefer to market to Generation X-ers?
Because they have the time on their hands to play golf
Because they are trend setters
Both c. and d. are true
When ClubCorp had an attrition problem, they hired a market research company to get
to the bottom of things. What two things did they discover were most important to
members if they were to remain members?
Reputation of the club and value of the membership
Those born before 1946, as a group, have accumulated vast amounts of wealth, they
are the longest-lived generation, and they are thrifty consumers. What is the name of
this population group?
Pre-Boomers
When Jo Harris talks about her Risk Management Department, she understands that
their responsibility is to their customers. Who does she name as her customer?
Members
Guests of Members
Employees