SAFE AGILE PRODUCT MANAGEMENT (APM) LATEST EXAM REAL EXAM 200+ QUESTIONS AND
CORRECT ANSWERS
The PM may fulfill the role of the _____? - (ANSWER)Product owner: defining stories, prioritizing team
backlogs, accepting stories, etc.
T or F? PM supports all product aspects - (ANSWER)True - Acts as marketing, contact for sales, reviews
legal agreements, responses to service requests, manages value steam economics
PMs rely on ___ for development facing concerns - (ANSWER)Product Owners
Four dimensions of product management stakeholders - (ANSWER)Business goals, getting it off the shelf
(shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a holistic
approach to delighting all stakeholders - (ANSWER)Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking - (ANSWER)viable
Driving product strategy and execution, communicating vision, managing program backlog all have to do
with what APM area? - (ANSWER)Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - (ANSWER)Early adopters and late
adopters
What is Design Thinking's double diamond? - (ANSWER)Understand the problem, design the right
solution
,What are the two steps of Understanding the Problem in Design Thinking? - (ANSWER)Discover (diverge),
Define (converge)
What the two steps of Designing the right solution in Design thinking? - (ANSWER)Develop (diverge),
Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided
and what internal/external customers will pay, influences marketing and sales is what research area? -
(ANSWER)Market Research
Focuses on the how, observes and evaluates what customers and users do, determines how customers
use or will use the product, influences capabilities and features is what research area? - (ANSWER)User
research
What research area generally aligns to long-term product development planning horizons? -
(ANSWER)Market research
T or F. Continuous exploration is market research - (ANSWER)True
What are the 5 populations of diffusion of innovation? - (ANSWER)Innovators, early adopters, early
majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address specific
questions - (ANSWER)Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? - (ANSWER)Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind of data?
- (ANSWER)Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data? - (ANSWER)Quantitative
,SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data?
- (ANSWER)Qualitative
What of these are considered user research: Usage analytics, government data, libraries,
syndicated/private data? - (ANSWER)syndicated/private data
Which of these are considered secondary market research? Choice modeling, conjoint analysis,
questionnaires/surveys or A/B testing? - (ANSWER)None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete language and
commitment to solve customers problems, forms the foundation of innovation by letting you explore
'what you don't know you don't know' are all strengths of what kind of research? - (ANSWER)Qualitative
research
Is less objective than other market research methods, does not scale to large numbers of people is not
statistically significant are all weaknesses of what kind of research? - (ANSWER)Qualitative research
Using segmentation or sampling helps in what area of product management? - (ANSWER)research,
among other areas
__________ research is often more obtainable and useful with large complex solutions having: relatively
small numbers of customers, a small number of transactions with each customer, transactions costing
hundreds of thousands to millions of dollars - (ANSWER)Qualitative
A ______ ________ is a series of questions or data characteristics that are used to determine if a given
person meets the desired respondent profile - (ANSWER)Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent of
market needs - (ANSWER)12
If you have ____ customers in your qualitative study, you can expect to represent 90 percent of market
needs - (ANSWER)30
, Innovation games are _____, serious games designed for _____ market and customer research -
(ANSWER)collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to create highly actionable results -
(ANSWER)Organizational behavior
Name one 'What is the minimum valuable product' game - (ANSWER)20-20 vision, buy a feature, prune
the product tree
Name one Innovation Game that helps identify what solution customers need? - (ANSWER)Product box,
give 'em a hot tub, remember the future
Speedboat and spiderweb are innovation games that identify what in the design thinking flow? -
(ANSWER)What is their problem?
___ ____ is the process of dividing a potential market into distinct subsets with common needs or
characteristics in order to focus effort on the most attractive segment - (ANSWER)Market segmentation
Define from a market segmentation perspective, what Identifiable is - (ANSWER)We can identify its
members
Define from a market segmentation perspective, what Measurable is - (ANSWER)We can determine its
size
Define from a market segmentation perspective, what Significant is - (ANSWER)It is large enough to be
economically feasible
Define from a market segmentation perspective, what Homogenous is - (ANSWER)Members within a
segment are similar
Define from a market segmentation perspective, what Heterogenous - (ANSWER)Members between
segments are distinct
CORRECT ANSWERS
The PM may fulfill the role of the _____? - (ANSWER)Product owner: defining stories, prioritizing team
backlogs, accepting stories, etc.
T or F? PM supports all product aspects - (ANSWER)True - Acts as marketing, contact for sales, reviews
legal agreements, responses to service requests, manages value steam economics
PMs rely on ___ for development facing concerns - (ANSWER)Product Owners
Four dimensions of product management stakeholders - (ANSWER)Business goals, getting it off the shelf
(shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a holistic
approach to delighting all stakeholders - (ANSWER)Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking - (ANSWER)viable
Driving product strategy and execution, communicating vision, managing program backlog all have to do
with what APM area? - (ANSWER)Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - (ANSWER)Early adopters and late
adopters
What is Design Thinking's double diamond? - (ANSWER)Understand the problem, design the right
solution
,What are the two steps of Understanding the Problem in Design Thinking? - (ANSWER)Discover (diverge),
Define (converge)
What the two steps of Designing the right solution in Design thinking? - (ANSWER)Develop (diverge),
Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided
and what internal/external customers will pay, influences marketing and sales is what research area? -
(ANSWER)Market Research
Focuses on the how, observes and evaluates what customers and users do, determines how customers
use or will use the product, influences capabilities and features is what research area? - (ANSWER)User
research
What research area generally aligns to long-term product development planning horizons? -
(ANSWER)Market research
T or F. Continuous exploration is market research - (ANSWER)True
What are the 5 populations of diffusion of innovation? - (ANSWER)Innovators, early adopters, early
majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address specific
questions - (ANSWER)Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? - (ANSWER)Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind of data?
- (ANSWER)Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data? - (ANSWER)Quantitative
,SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data?
- (ANSWER)Qualitative
What of these are considered user research: Usage analytics, government data, libraries,
syndicated/private data? - (ANSWER)syndicated/private data
Which of these are considered secondary market research? Choice modeling, conjoint analysis,
questionnaires/surveys or A/B testing? - (ANSWER)None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete language and
commitment to solve customers problems, forms the foundation of innovation by letting you explore
'what you don't know you don't know' are all strengths of what kind of research? - (ANSWER)Qualitative
research
Is less objective than other market research methods, does not scale to large numbers of people is not
statistically significant are all weaknesses of what kind of research? - (ANSWER)Qualitative research
Using segmentation or sampling helps in what area of product management? - (ANSWER)research,
among other areas
__________ research is often more obtainable and useful with large complex solutions having: relatively
small numbers of customers, a small number of transactions with each customer, transactions costing
hundreds of thousands to millions of dollars - (ANSWER)Qualitative
A ______ ________ is a series of questions or data characteristics that are used to determine if a given
person meets the desired respondent profile - (ANSWER)Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent of
market needs - (ANSWER)12
If you have ____ customers in your qualitative study, you can expect to represent 90 percent of market
needs - (ANSWER)30
, Innovation games are _____, serious games designed for _____ market and customer research -
(ANSWER)collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to create highly actionable results -
(ANSWER)Organizational behavior
Name one 'What is the minimum valuable product' game - (ANSWER)20-20 vision, buy a feature, prune
the product tree
Name one Innovation Game that helps identify what solution customers need? - (ANSWER)Product box,
give 'em a hot tub, remember the future
Speedboat and spiderweb are innovation games that identify what in the design thinking flow? -
(ANSWER)What is their problem?
___ ____ is the process of dividing a potential market into distinct subsets with common needs or
characteristics in order to focus effort on the most attractive segment - (ANSWER)Market segmentation
Define from a market segmentation perspective, what Identifiable is - (ANSWER)We can identify its
members
Define from a market segmentation perspective, what Measurable is - (ANSWER)We can determine its
size
Define from a market segmentation perspective, what Significant is - (ANSWER)It is large enough to be
economically feasible
Define from a market segmentation perspective, what Homogenous is - (ANSWER)Members within a
segment are similar
Define from a market segmentation perspective, what Heterogenous - (ANSWER)Members between
segments are distinct
