1
WGU
WGU D174 FINAL REVIEW (NEW 2025/ 202 B B B B B B
6 UPDATE) MARKETING MANAGEMENT | QS & A
B B B B B B B
S| GRADE A| 100% CORRECT (VERIFIED ANSW
B B B B B B
ERS)
Which type of global advertising approach is this company using? -
b b b b b b b b b b
ANS ✓A. Development of global themes
b b b b b b
B. Personal selling techniques
b b b b
C. Sales promotion materials
b b b
D. Public relations campaign.
b b b
Correct Answer: b b
C. Sales Promotion Materials.
b b b
A marketing manager for a company is determining the method of data coll
b b b b b b b b b b b b
ection for a marketing research project.
b b b b b b
In which stage of the market process is the marketing manager? -
b b b b b b b b b b b
bANS ✓A. Analyze the data
b b b b b
B. Establish the research design
b b b b b
C. Collect the data
b b b
D. Define the research problem
b b b b b
Correct Answer: b b
B. Establish the research design
b b b b
What is the first stage in the marketing research process? -
b b b b b b b b b b
ANS ✓A. Analyze the data reported
b b b b b b
B. Develop a research plan to complete the study.
b b b b b b b b b
C. Define the problem to be researched.
b b b b b b b
D. Gather relevant data to accomplish the research task.
b b b b b b b b b
WGU D174 b
, 2
WGU
Correct Answer: b b
C. Define the problem to be researched.
b b b b b b
The Global Experience Learning Curve -
b b b b b
ANS ✓An understanding of marketing beyond home markets develops over time
b b b b b b b b b b b b
as a company gets more international business experience.
b b b b b b b
No (Direct) Foreign Marketing -
b b b b
bANS ✓Many companies with no direct foreign marketing still do business with in
b b b b b b b b b b b b
ternational customers through intermediaries or limited direct contact.
b b b b b b b b
**NOTE: There is no formal international channel relationship or global ma
b b b b b b b b b b
rketing strategy targeted at international customers.
b b b b b b
Typically small with a limited range of products.
b b b b b b b
Foreign Marketing - b b
bANS ✓This stage (in the Global Experience Learning Curve) involves developing l
b b b b b b b b b b b
ocal distribution and service representation in a foreign market one of two ways:
b b b b b b b b b b b b b
1. Identify local intermediaries in appropriate international markets and cr
b b b b b b b b b
eate a formal relationship. b b b b
2. The company to establish its own direct sales force in major markets, the
b b b b b b b b b b b b b
reby expanding the company's direct market reach.
b b b b b b b
**NOTE: Key activities (product planning, development, manufacturing, etc.
b b b b b b b
) are still done in the company's home market BUT products are modified t
b b b b b b b b b b b b b
o fit international requirements.
b b b
International Marketing - b b
bANS ✓When a firm makes the commitment to manufacture products outside its d
b b b b b b b b b b b b
omestic market (again, to fit international requirements).
b b b b b b b
International marketing aligns the company's assets and resources with glo
b b b b b b b b b
bal markets but management takes a "domestic first" approach. This result
b b b b b b b b b b
s in the corporate structure still divides international and domestic market
b b b b b b b b b b
. b
EXAMPLES: b
1. Dunkin Donuts (3,200 stores in more than 30 countries). They adapt thei
b b b b b b b b b b b b
r donuts to appeal to local tastes. For instance, India chain serves Saffron a
b b b b b b b b b b b b b
nd Pistachio donuts.
b b b
WGU D174 b
, 3
WGU
2. Airbnb. The power of hashtags has generate a lot of the companies engag
b b b b b b b b b b b b b
ements and brand awareness. (#onelessstranger). The social campaign was
b b b b b b b b
successful generating approx. 3M participants around the world.
b b b b b b b b
Global Marketing - b b
bANS ✓Realizes that all world markets, including company’s own domestic marke
b b b b b b b b b b
t, are, in reality, a single market with many different segments.
b b b b b b b b b b b
This frequently happens when a company generates more than half its reve
b b b b b b b b b b b
nue in international markets.
b b b b
EXAMPLE: b
Coca-Cola b
-
bOperating in more than 200 countries and producing nearly 450 brands, th
b b b b b b b b b b b
e company has managed to apply their formula on a global scale.
b b b b b b b b b b b
4 Regional Market Zones - ANS ✓1. EU
b b b b b b b
2. NAFTAb b
3. MERCOSUR
b b
4. ASEANb
Define Marketing: - b b
bANS ✓As follows by The American Marketing Association (AMA) -
b b b b b b b b b
marketing is the activity, set of institutions, and processes for creating, communi
b b b b b b b b b b b b
cating, delivering, and exchanging offerings that have value for customers, clients,
b b b b b b b b b b
partners, and society at large.
b b b b b b
-VALUE CREATING- b
Define Sustainability: - b b
bANS ✓Refers to business practices that meet humanity's needs without harming
b b b b b b b b b b b
future generations. b b
"DOING WELL BY DOING GOOD" b b b b
A non-
b
profit executive who is compiling a report on people living below the pover
b b b b b b b b b b b b
ty level in a particular state uses census data posted on a governmental we
b b b b b b b b b b b b b
bsite.
WGU D174 b
, 4
WGU
Which type of research data is being demonstrated here? -
b b b b b b b b b
ANS ✓A. Secondary
b b b b
B. Primary
b b
C. Brandb b
D. Minorb b
Correct Answer: b
A. Secondary
b
A company conducts monthly surveys to assess customer product satisfacti
b b b b b b b b b
on and combines the survey results with sales data from the CRM system to
b b b b b b b b b b b b b b
adjust its marketing strategy.
b b b b
Which element of the CRM process cycle is the company using? -
b b b b b b b b b b b
ANS ✓A. Knowledge Discovery
b b b b b
B. Customer Interaction
b b
C. Customer Acquisition
b b b
D. Analysis and Refinement.
b b b
Correct Answer: b b
D. Analysis and Refinement.
b b b
A mobile phone retailer analyses data from a survey administered to a larg
b b b b b b b b b b b b
e sample of customers. The data identify which features and benefits are m
b b b b b b b b b b b b
ost attractive to customers when they consider upgrading to a new mobile
b b b b b b b b b b b b
phone plan. b b
How is CRM being used by this company? -
b b b b b b b b
ANS ✓A. To create customer referrals.
b b b b b b b
B. To increase customer lifetime value.
b b b b b b
C. To discover competitive information.
b b b b b
D. To implement service adjustments.
b b b b b
Correct Answer: b
D. To implement service adjustments.
b b b b
WGU D174 b
WGU
WGU D174 FINAL REVIEW (NEW 2025/ 202 B B B B B B
6 UPDATE) MARKETING MANAGEMENT | QS & A
B B B B B B B
S| GRADE A| 100% CORRECT (VERIFIED ANSW
B B B B B B
ERS)
Which type of global advertising approach is this company using? -
b b b b b b b b b b
ANS ✓A. Development of global themes
b b b b b b
B. Personal selling techniques
b b b b
C. Sales promotion materials
b b b
D. Public relations campaign.
b b b
Correct Answer: b b
C. Sales Promotion Materials.
b b b
A marketing manager for a company is determining the method of data coll
b b b b b b b b b b b b
ection for a marketing research project.
b b b b b b
In which stage of the market process is the marketing manager? -
b b b b b b b b b b b
bANS ✓A. Analyze the data
b b b b b
B. Establish the research design
b b b b b
C. Collect the data
b b b
D. Define the research problem
b b b b b
Correct Answer: b b
B. Establish the research design
b b b b
What is the first stage in the marketing research process? -
b b b b b b b b b b
ANS ✓A. Analyze the data reported
b b b b b b
B. Develop a research plan to complete the study.
b b b b b b b b b
C. Define the problem to be researched.
b b b b b b b
D. Gather relevant data to accomplish the research task.
b b b b b b b b b
WGU D174 b
, 2
WGU
Correct Answer: b b
C. Define the problem to be researched.
b b b b b b
The Global Experience Learning Curve -
b b b b b
ANS ✓An understanding of marketing beyond home markets develops over time
b b b b b b b b b b b b
as a company gets more international business experience.
b b b b b b b
No (Direct) Foreign Marketing -
b b b b
bANS ✓Many companies with no direct foreign marketing still do business with in
b b b b b b b b b b b b
ternational customers through intermediaries or limited direct contact.
b b b b b b b b
**NOTE: There is no formal international channel relationship or global ma
b b b b b b b b b b
rketing strategy targeted at international customers.
b b b b b b
Typically small with a limited range of products.
b b b b b b b
Foreign Marketing - b b
bANS ✓This stage (in the Global Experience Learning Curve) involves developing l
b b b b b b b b b b b
ocal distribution and service representation in a foreign market one of two ways:
b b b b b b b b b b b b b
1. Identify local intermediaries in appropriate international markets and cr
b b b b b b b b b
eate a formal relationship. b b b b
2. The company to establish its own direct sales force in major markets, the
b b b b b b b b b b b b b
reby expanding the company's direct market reach.
b b b b b b b
**NOTE: Key activities (product planning, development, manufacturing, etc.
b b b b b b b
) are still done in the company's home market BUT products are modified t
b b b b b b b b b b b b b
o fit international requirements.
b b b
International Marketing - b b
bANS ✓When a firm makes the commitment to manufacture products outside its d
b b b b b b b b b b b b
omestic market (again, to fit international requirements).
b b b b b b b
International marketing aligns the company's assets and resources with glo
b b b b b b b b b
bal markets but management takes a "domestic first" approach. This result
b b b b b b b b b b
s in the corporate structure still divides international and domestic market
b b b b b b b b b b
. b
EXAMPLES: b
1. Dunkin Donuts (3,200 stores in more than 30 countries). They adapt thei
b b b b b b b b b b b b
r donuts to appeal to local tastes. For instance, India chain serves Saffron a
b b b b b b b b b b b b b
nd Pistachio donuts.
b b b
WGU D174 b
, 3
WGU
2. Airbnb. The power of hashtags has generate a lot of the companies engag
b b b b b b b b b b b b b
ements and brand awareness. (#onelessstranger). The social campaign was
b b b b b b b b
successful generating approx. 3M participants around the world.
b b b b b b b b
Global Marketing - b b
bANS ✓Realizes that all world markets, including company’s own domestic marke
b b b b b b b b b b
t, are, in reality, a single market with many different segments.
b b b b b b b b b b b
This frequently happens when a company generates more than half its reve
b b b b b b b b b b b
nue in international markets.
b b b b
EXAMPLE: b
Coca-Cola b
-
bOperating in more than 200 countries and producing nearly 450 brands, th
b b b b b b b b b b b
e company has managed to apply their formula on a global scale.
b b b b b b b b b b b
4 Regional Market Zones - ANS ✓1. EU
b b b b b b b
2. NAFTAb b
3. MERCOSUR
b b
4. ASEANb
Define Marketing: - b b
bANS ✓As follows by The American Marketing Association (AMA) -
b b b b b b b b b
marketing is the activity, set of institutions, and processes for creating, communi
b b b b b b b b b b b b
cating, delivering, and exchanging offerings that have value for customers, clients,
b b b b b b b b b b
partners, and society at large.
b b b b b b
-VALUE CREATING- b
Define Sustainability: - b b
bANS ✓Refers to business practices that meet humanity's needs without harming
b b b b b b b b b b b
future generations. b b
"DOING WELL BY DOING GOOD" b b b b
A non-
b
profit executive who is compiling a report on people living below the pover
b b b b b b b b b b b b
ty level in a particular state uses census data posted on a governmental we
b b b b b b b b b b b b b
bsite.
WGU D174 b
, 4
WGU
Which type of research data is being demonstrated here? -
b b b b b b b b b
ANS ✓A. Secondary
b b b b
B. Primary
b b
C. Brandb b
D. Minorb b
Correct Answer: b
A. Secondary
b
A company conducts monthly surveys to assess customer product satisfacti
b b b b b b b b b
on and combines the survey results with sales data from the CRM system to
b b b b b b b b b b b b b b
adjust its marketing strategy.
b b b b
Which element of the CRM process cycle is the company using? -
b b b b b b b b b b b
ANS ✓A. Knowledge Discovery
b b b b b
B. Customer Interaction
b b
C. Customer Acquisition
b b b
D. Analysis and Refinement.
b b b
Correct Answer: b b
D. Analysis and Refinement.
b b b
A mobile phone retailer analyses data from a survey administered to a larg
b b b b b b b b b b b b
e sample of customers. The data identify which features and benefits are m
b b b b b b b b b b b b
ost attractive to customers when they consider upgrading to a new mobile
b b b b b b b b b b b b
phone plan. b b
How is CRM being used by this company? -
b b b b b b b b
ANS ✓A. To create customer referrals.
b b b b b b b
B. To increase customer lifetime value.
b b b b b b
C. To discover competitive information.
b b b b b
D. To implement service adjustments.
b b b b b
Correct Answer: b
D. To implement service adjustments.
b b b b
WGU D174 b
