Chap 01 11e - Straubhaar
Indicate whether the statement is true or false.
1. Talk-radio shows and televised news reports are considered forms of mass communication.
a. True
b. False
ANSWER: True
2. The digital divide refers to the issues that make internet access more readily available to some people and not to
others.
a. True
b. False
ANSWER: True
3. Nonlinear media are meant to be consumed in a straight line from start to finish.
a. True
b. False
ANSWER: False
4. Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass
communication.
a. True
b. False
ANSWER: True
5. The internet is a form of interactive communication.
a. True
b. False
ANSWER: True
6. Traditional media consists of internet applications in which users provide content as well as consume it.
a. True
b. False
ANSWER: True
7. Online tracking is a privacy protection.
a. True
b. False
ANSWER: False
. Page 1
,Name: Class: Date:
Chap 01 11e - Straubhaar
8. Newspapers are considered a form of private communication.
a. True
b. False
ANSWER: False
9. The Copyright Term Extension Act of 1998 broadened the copyright protection enjoyed by writers, performers,
artists, and songwriters.
a. True
b. False
ANSWER: True
10. Large-group communication usually involves fewer than a dozen people.
a. True
b. False
ANSWER: False
Indicate the answer choice that best completes the statement or answers the question.
11. Which of the following components of the SMCR model translates the message into a form that can be
communicated?
a. Sender
b. Encoder
c. Decoder
d. Receiver
ANSWER: b
12. What is a benefit of asynchronous communication in digital media?
a. Users can only access content at the time dictated by the source.
b. Users can access content at any time.
c. Users can access content simultaneously.
d. Users are restricted to over-the-air broadcast access.
ANSWER: b
13. Why is digital communication superior for transmission quality?
a. Because of higher susceptibility to interference and distortion
b. Because digital signals are less susceptible to interference and distortion
c. Because digital media restricts storage capabilities
d. Because digital media exclusively supports synchronous communication
ANSWER: b
. Page 2
,Name: Class: Date:
Chap 01 11e - Straubhaar
14. What is an essential feature of the internet that enables two-way communication?
a. Synchronous transmission of messages
b. Linear media channels for communication
c. Return messages through upstream channels
d. Analog signals for communication
ANSWER: c
15. What is the significance of the feedback mechanism in the SMCR model?
a. To reverse the encoding process
b. To be the medium or transmission system
c. To be the destination of the communication
d. To regulate the flow of communication
ANSWER: d
16. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
17. Which form of communication involves everyday examples like singing to oneself or thinking over one's next
move in a video game?
a. Intrapersonal communication
b. Interpersonal communication
c. Small-group communication
d. Large-group communication
ANSWER: a
18. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
. Page 3
, Name: Class: Date:
Chap 01 11e - Straubhaar
19. What does non-discrimination based on the amount or nature of data transfer on the internet refer to?
a. Copyright
b. Unlimited streaming
c. Digital divide
d. Net neutrality
ANSWER: d
20. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
21. When students get together to define a study plan, which type of communication is likely to emerge?
a. Small-group communication
b. Dominance by one person
c. Intrapersonal communication
d. Point-to-point communication
ANSWER: a
22. What term is used to describe the phenomenon where the audience or users are empowered to produce and
consume media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
23. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
. Page 4
Indicate whether the statement is true or false.
1. Talk-radio shows and televised news reports are considered forms of mass communication.
a. True
b. False
ANSWER: True
2. The digital divide refers to the issues that make internet access more readily available to some people and not to
others.
a. True
b. False
ANSWER: True
3. Nonlinear media are meant to be consumed in a straight line from start to finish.
a. True
b. False
ANSWER: False
4. Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass
communication.
a. True
b. False
ANSWER: True
5. The internet is a form of interactive communication.
a. True
b. False
ANSWER: True
6. Traditional media consists of internet applications in which users provide content as well as consume it.
a. True
b. False
ANSWER: True
7. Online tracking is a privacy protection.
a. True
b. False
ANSWER: False
. Page 1
,Name: Class: Date:
Chap 01 11e - Straubhaar
8. Newspapers are considered a form of private communication.
a. True
b. False
ANSWER: False
9. The Copyright Term Extension Act of 1998 broadened the copyright protection enjoyed by writers, performers,
artists, and songwriters.
a. True
b. False
ANSWER: True
10. Large-group communication usually involves fewer than a dozen people.
a. True
b. False
ANSWER: False
Indicate the answer choice that best completes the statement or answers the question.
11. Which of the following components of the SMCR model translates the message into a form that can be
communicated?
a. Sender
b. Encoder
c. Decoder
d. Receiver
ANSWER: b
12. What is a benefit of asynchronous communication in digital media?
a. Users can only access content at the time dictated by the source.
b. Users can access content at any time.
c. Users can access content simultaneously.
d. Users are restricted to over-the-air broadcast access.
ANSWER: b
13. Why is digital communication superior for transmission quality?
a. Because of higher susceptibility to interference and distortion
b. Because digital signals are less susceptible to interference and distortion
c. Because digital media restricts storage capabilities
d. Because digital media exclusively supports synchronous communication
ANSWER: b
. Page 2
,Name: Class: Date:
Chap 01 11e - Straubhaar
14. What is an essential feature of the internet that enables two-way communication?
a. Synchronous transmission of messages
b. Linear media channels for communication
c. Return messages through upstream channels
d. Analog signals for communication
ANSWER: c
15. What is the significance of the feedback mechanism in the SMCR model?
a. To reverse the encoding process
b. To be the medium or transmission system
c. To be the destination of the communication
d. To regulate the flow of communication
ANSWER: d
16. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
17. Which form of communication involves everyday examples like singing to oneself or thinking over one's next
move in a video game?
a. Intrapersonal communication
b. Interpersonal communication
c. Small-group communication
d. Large-group communication
ANSWER: a
18. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
. Page 3
, Name: Class: Date:
Chap 01 11e - Straubhaar
19. What does non-discrimination based on the amount or nature of data transfer on the internet refer to?
a. Copyright
b. Unlimited streaming
c. Digital divide
d. Net neutrality
ANSWER: d
20. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
21. When students get together to define a study plan, which type of communication is likely to emerge?
a. Small-group communication
b. Dominance by one person
c. Intrapersonal communication
d. Point-to-point communication
ANSWER: a
22. What term is used to describe the phenomenon where the audience or users are empowered to produce and
consume media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
23. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
. Page 4
