INTRO TO MARKETING TEST BANK
MULT. CHOICE; EXAM 2QUESTIONS
WITH COMPLETE ANSWERS 2025.
A(n) _____ is the result of applying human or mechanical efforts to people or
VV VV VV VV VV VV VV VV VV VV VV VV VV
objects.
a. application processor
VV VV
b. profit intermediary
VV VV
c. tangible product
VV VV
d. service
VV
e. nonprofit organization - ANSWER: D
VV VV VV VV VV
This is the definition of a service.
VV VV VV VV VV VV
"Girls Just Wanna Have Funds" is a Washington, DC, support group that consists
VV VV VV VV VV VV VV VV VV VV VV VV
mostly of young women who offer tips on budgeting and debt relief. As they state
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
on their Web
VV VV VV
site, their goal is to help women break financial ceilings "one stiletto at a time." Girls
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
Just Wanna
VV VV
Have Funds is providing a _____ that is helpful to women who want to be financially
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
savvy.
VV
a. synergy
VV
b. tangible resource
VV VV
c. tangible product
VV VV
d. service
VV
e. good - ANSWER: d
VV VV VV VV
A service is the result of applying human or mechanical efforts to people or objects
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
PayPal allows you to pay for items that you buy at online sites such as eBay
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
without exposing your credit card or bank account number. To use PayPal, you
VV VV VV VV VV VV VV VV VV VV VV VV
simply select
VV VV
"PayPal" when checking out at the online store and then allow PayPal to pay
VV VV VV VV VV VV VV VV VV VV VV VV VV
directly from a
VV VV VV
credit card or from your PayPal balance or linked bank account. PayPal would be
VV VV VV VV VV VV VV VV VV VV VV VV VV
classified as a:
VV VV VV
a. good
VV
b. tangible resource
VV VV
c. tangible product
VV VV
d. service
VV
e. nonprofit organization - ANSWER: D
VV VV VV VV VV
A service is the result of applying human or mechanical efforts to people or objects.
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
,All of the following are unique characteristics that distinguish services from
VV VV VV VV VV VV VV VV VV VV
goods EXCEPT: VV
a. intangible
VV
b. inseparable
VV
c. searchable
VV
d. heterogeneous
VV
e. perishable - ANSWER: C
VV VV VV VV
Services are intangible, inseparable, heterogeneous, and perishable.
VV VV VV VV VV VV
A service cannot be touched, seen, tasted, heard, or felt in the same manner in
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
which goods can be sensed and, therefore, is referred to as being:
VV VV VV VV VV VV VV VV VV VV VV
a. impervious
VV
b. extraneous
VV
c. synergistic
VV
d. perishable
VV
e. intangible - ANSWER: E
VV VV VV VV
The basic difference between services and goods is that services are intangible
VV VV VV VV VV VV VV VV VV VV VV
performances.
VV
A(n) _____ is a characteristic that can be easily assessed prior to purchase, such
VV VV VV VV VV VV VV VV VV VV VV VV VV
as the softness of a mattress or the color of curtains.
VV VV VV VV VV VV VV VV VV VV
a. search quality
VV VV
b. intangible attribute
VV VV
c. experience quality
VV VV
d. credence quality
VV VV
e. heterogeneity feature - ANSWER: A
VV VV VV VV VV
Search quality is a characteristic that can be easily assessed before purchase.
VV VV VV VV VV VV VV VV VV VV VV
David and Kathy are trying to decide where to go on vacation. David has
VV VV VV VV VV VV VV VV VV VV VV VV VV
suggested a cruise. Since neither of them have been on a cruise before, they will
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
be unable to
VV VV VV
assess the _____ of a cruise until they actually take the vacation.
VV VV VV VV VV VV VV VV VV VV VV
a. tangible attribute
VV VV
b. experience quality
VV VV
c. creative quality
VV VV
d. credence quality
VV VV
e. heterogeneity feature - ANSWER: B
VV VV VV VV VV
An experience quality is a characteristic that can only be assessed after use.
VV VV VV VV VV VV VV VV VV VV VV VV
"Girls Just Wanna Have Funds" is a Washington, DC, support group that consists
VV VV VV VV VV VV VV VV VV VV VV VV
mostly of young women who offer tips on budgeting and debt relief. Since you
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
cannot evaluate the quality of the financial advice until after you have received it,
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
this is an example of the _____
VV VV VV VV VV VV VV
characteristic of service. VV VV
a. reliability
VV
, b. heterogeneous satisfaction
VV VV
c. search quality
VV VV
d. temporal quality
VV VV
e. experience quality - ANSWER: E
VV VV VV VV VV
Experience quality is described as a characteristic that can be assessed after use.
VV VV VV VV VV VV VV VV VV VV VV VV
A characteristic that consumers may have difficulty assessing even after purchase
VV VV VV VV VV VV VV VV VV VV
because they do not have the necessary knowledge or experience is referred to as
VV VV VV VV VV VV VV VV VV VV VV VV VV
_____ quality.
VV VV
a. search
VV
b. experience
VV
c. credence
VV
d. abstract
VV
e. inert - ANSWER: C
VV VV VV VV
Medical and consulting services are examples of services that exhibit credence
VV VV VV VV VV VV VV VV VV VV
qualities.
VV
Alec had his gall bladder removed, but he was unconscious during the operation.
VV VV VV VV VV VV VV VV VV VV VV VV
In fact, even though he has an incision, he really has no way of knowing if the
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
service was
VV VV
actually performed even after it was allegedly performed. That is because medical
VV VV VV VV VV VV VV VV VV VV VV
services such
VV VV
as this exhibit _____ qualities.
VV VV VV VV
a. credence
VV
b. perishable
VV
c. experience
VV
d. search
VV
e. homogeneity - ANSWER: A
VV VV VV VV
A credence quality is a characteristic that consumers may have difficulty assessing
VV VV VV VV VV VV VV VV VV VV VV
even after
VV VV
purchase because they do not have the necessary knowledge or experience.
VV VV VV VV VV VV VV VV VV VV
Which of the following services would be most likely to exhibit strong credence
VV VV VV VV VV VV VV VV VV VV VV VV
qualities?
a. A math tutorial service
VV VV VV VV
b. The repair of a leaky drain
VV VV VV VV VV VV
c. The preparation of a dead body for burial
VV VV VV VV VV VV VV VV
d. Tax return preparation
VV VV VV
e. A landscaping service that mows lawns - ANSWER: C
VV VV VV VV VV VV VV VV VV
A credence quality is a characteristic that cannot easily be assessed even after
VV VV VV VV VV VV VV VV VV VV VV VV
purchase and
VV VV
experience.
Which unique characteristic of services means that consumers must be present
VV VV VV VV VV VV VV VV VV VV
during the production?
VV VV
a. Intangibility
VV
MULT. CHOICE; EXAM 2QUESTIONS
WITH COMPLETE ANSWERS 2025.
A(n) _____ is the result of applying human or mechanical efforts to people or
VV VV VV VV VV VV VV VV VV VV VV VV VV
objects.
a. application processor
VV VV
b. profit intermediary
VV VV
c. tangible product
VV VV
d. service
VV
e. nonprofit organization - ANSWER: D
VV VV VV VV VV
This is the definition of a service.
VV VV VV VV VV VV
"Girls Just Wanna Have Funds" is a Washington, DC, support group that consists
VV VV VV VV VV VV VV VV VV VV VV VV
mostly of young women who offer tips on budgeting and debt relief. As they state
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
on their Web
VV VV VV
site, their goal is to help women break financial ceilings "one stiletto at a time." Girls
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
Just Wanna
VV VV
Have Funds is providing a _____ that is helpful to women who want to be financially
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
savvy.
VV
a. synergy
VV
b. tangible resource
VV VV
c. tangible product
VV VV
d. service
VV
e. good - ANSWER: d
VV VV VV VV
A service is the result of applying human or mechanical efforts to people or objects
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
PayPal allows you to pay for items that you buy at online sites such as eBay
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
without exposing your credit card or bank account number. To use PayPal, you
VV VV VV VV VV VV VV VV VV VV VV VV
simply select
VV VV
"PayPal" when checking out at the online store and then allow PayPal to pay
VV VV VV VV VV VV VV VV VV VV VV VV VV
directly from a
VV VV VV
credit card or from your PayPal balance or linked bank account. PayPal would be
VV VV VV VV VV VV VV VV VV VV VV VV VV
classified as a:
VV VV VV
a. good
VV
b. tangible resource
VV VV
c. tangible product
VV VV
d. service
VV
e. nonprofit organization - ANSWER: D
VV VV VV VV VV
A service is the result of applying human or mechanical efforts to people or objects.
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
,All of the following are unique characteristics that distinguish services from
VV VV VV VV VV VV VV VV VV VV
goods EXCEPT: VV
a. intangible
VV
b. inseparable
VV
c. searchable
VV
d. heterogeneous
VV
e. perishable - ANSWER: C
VV VV VV VV
Services are intangible, inseparable, heterogeneous, and perishable.
VV VV VV VV VV VV
A service cannot be touched, seen, tasted, heard, or felt in the same manner in
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
which goods can be sensed and, therefore, is referred to as being:
VV VV VV VV VV VV VV VV VV VV VV
a. impervious
VV
b. extraneous
VV
c. synergistic
VV
d. perishable
VV
e. intangible - ANSWER: E
VV VV VV VV
The basic difference between services and goods is that services are intangible
VV VV VV VV VV VV VV VV VV VV VV
performances.
VV
A(n) _____ is a characteristic that can be easily assessed prior to purchase, such
VV VV VV VV VV VV VV VV VV VV VV VV VV
as the softness of a mattress or the color of curtains.
VV VV VV VV VV VV VV VV VV VV
a. search quality
VV VV
b. intangible attribute
VV VV
c. experience quality
VV VV
d. credence quality
VV VV
e. heterogeneity feature - ANSWER: A
VV VV VV VV VV
Search quality is a characteristic that can be easily assessed before purchase.
VV VV VV VV VV VV VV VV VV VV VV
David and Kathy are trying to decide where to go on vacation. David has
VV VV VV VV VV VV VV VV VV VV VV VV VV
suggested a cruise. Since neither of them have been on a cruise before, they will
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
be unable to
VV VV VV
assess the _____ of a cruise until they actually take the vacation.
VV VV VV VV VV VV VV VV VV VV VV
a. tangible attribute
VV VV
b. experience quality
VV VV
c. creative quality
VV VV
d. credence quality
VV VV
e. heterogeneity feature - ANSWER: B
VV VV VV VV VV
An experience quality is a characteristic that can only be assessed after use.
VV VV VV VV VV VV VV VV VV VV VV VV
"Girls Just Wanna Have Funds" is a Washington, DC, support group that consists
VV VV VV VV VV VV VV VV VV VV VV VV
mostly of young women who offer tips on budgeting and debt relief. Since you
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
cannot evaluate the quality of the financial advice until after you have received it,
VV VV VV VV VV VV VV VV VV VV VV VV VV VV
this is an example of the _____
VV VV VV VV VV VV VV
characteristic of service. VV VV
a. reliability
VV
, b. heterogeneous satisfaction
VV VV
c. search quality
VV VV
d. temporal quality
VV VV
e. experience quality - ANSWER: E
VV VV VV VV VV
Experience quality is described as a characteristic that can be assessed after use.
VV VV VV VV VV VV VV VV VV VV VV VV
A characteristic that consumers may have difficulty assessing even after purchase
VV VV VV VV VV VV VV VV VV VV
because they do not have the necessary knowledge or experience is referred to as
VV VV VV VV VV VV VV VV VV VV VV VV VV
_____ quality.
VV VV
a. search
VV
b. experience
VV
c. credence
VV
d. abstract
VV
e. inert - ANSWER: C
VV VV VV VV
Medical and consulting services are examples of services that exhibit credence
VV VV VV VV VV VV VV VV VV VV
qualities.
VV
Alec had his gall bladder removed, but he was unconscious during the operation.
VV VV VV VV VV VV VV VV VV VV VV VV
In fact, even though he has an incision, he really has no way of knowing if the
VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV VV
service was
VV VV
actually performed even after it was allegedly performed. That is because medical
VV VV VV VV VV VV VV VV VV VV VV
services such
VV VV
as this exhibit _____ qualities.
VV VV VV VV
a. credence
VV
b. perishable
VV
c. experience
VV
d. search
VV
e. homogeneity - ANSWER: A
VV VV VV VV
A credence quality is a characteristic that consumers may have difficulty assessing
VV VV VV VV VV VV VV VV VV VV VV
even after
VV VV
purchase because they do not have the necessary knowledge or experience.
VV VV VV VV VV VV VV VV VV VV
Which of the following services would be most likely to exhibit strong credence
VV VV VV VV VV VV VV VV VV VV VV VV
qualities?
a. A math tutorial service
VV VV VV VV
b. The repair of a leaky drain
VV VV VV VV VV VV
c. The preparation of a dead body for burial
VV VV VV VV VV VV VV VV
d. Tax return preparation
VV VV VV
e. A landscaping service that mows lawns - ANSWER: C
VV VV VV VV VV VV VV VV VV
A credence quality is a characteristic that cannot easily be assessed even after
VV VV VV VV VV VV VV VV VV VV VV VV
purchase and
VV VV
experience.
Which unique characteristic of services means that consumers must be present
VV VV VV VV VV VV VV VV VV VV
during the production?
VV VV
a. Intangibility
VV
