Muck Ruck Exam Latest Updated
Graded A+
All of these are good ways to keep your email pitch accessible EXCEPT: - ANSWER-
paste the news release
All of these are ways to avoid typos and grammar mistakes EXCEPT: - ANSWER-trust
your gut
Follow-up emails should: - ANSWER-simply state what you have to offer
Generally speaking, which of the following is NOT true of journalists? - ANSWER-They
assume any encouraging email...
Journalists cannot afford to tolerate __________ pitches. - ANSWER-Off Topic
One grammar mistake to avoid is: - ANSWER-none of the above
The key to effective follow-up is: - ANSWER-letting your certainty of purpose come
through
True or false: "Do It For Them" (DIFT) is a strategy that includes sharing resources and
multimedia with a journalist who needs them. - ANSWER-True
True or false: Interacting with journalists on social media is too risky because the
strategy has been abused. - ANSWER-False
True or false: It is rude to start an email by abruptly jumping into your pitch. - ANSWER-
False
True or false: Many pitches journalists complain about could be welcomed by other
journalists with different interests. - ANSWER-True
True or false: Media outlets are typically not concerned about whether a particular story
idea will attract enough traffic. - ANSWER-False
True or false: Most journalists like long, thorough pitches. - ANSWER-False
True or false: Most journalists say they are okay with PR pros following up on pitches. -
ANSWER-True
True or false: PR pros should read, watch and follow their top journalists, even though
this requires an investment of time. - ANSWER-True
Graded A+
All of these are good ways to keep your email pitch accessible EXCEPT: - ANSWER-
paste the news release
All of these are ways to avoid typos and grammar mistakes EXCEPT: - ANSWER-trust
your gut
Follow-up emails should: - ANSWER-simply state what you have to offer
Generally speaking, which of the following is NOT true of journalists? - ANSWER-They
assume any encouraging email...
Journalists cannot afford to tolerate __________ pitches. - ANSWER-Off Topic
One grammar mistake to avoid is: - ANSWER-none of the above
The key to effective follow-up is: - ANSWER-letting your certainty of purpose come
through
True or false: "Do It For Them" (DIFT) is a strategy that includes sharing resources and
multimedia with a journalist who needs them. - ANSWER-True
True or false: Interacting with journalists on social media is too risky because the
strategy has been abused. - ANSWER-False
True or false: It is rude to start an email by abruptly jumping into your pitch. - ANSWER-
False
True or false: Many pitches journalists complain about could be welcomed by other
journalists with different interests. - ANSWER-True
True or false: Media outlets are typically not concerned about whether a particular story
idea will attract enough traffic. - ANSWER-False
True or false: Most journalists like long, thorough pitches. - ANSWER-False
True or false: Most journalists say they are okay with PR pros following up on pitches. -
ANSWER-True
True or false: PR pros should read, watch and follow their top journalists, even though
this requires an investment of time. - ANSWER-True
