NRF BUSINESS OF RETAIL CERTIFICATION
EXAM 2025|COMPLETE EXAM SET (questions
and verified answers) FREQUENTLY MOST
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Terms in this set (85)
the presence of a physical storefront and face-to-
brick-and-mortar
face customer experiences
off-price stores that offer an assortment of brand-
closeout stores name merchandise at a significant discount off the
manufacturer's price
advertising message that impacts purchase
commercial cue
decisions
the customer who spends time searching for the
comparison shopper best price or deal on the item she is looking to
purchase
these stores aim at providing their customers a
convenient shopping experience. the general
convenience stores
merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
a company that operates multiple stores under
corporate chain common ownership, and usually has centralized
decision-making
quantifiable information about a customer such as
demographics household size, income, education, occupation, and
place of residence
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these stores offer good service and a broad variety
department stores
and assortment of products of mid-to-high quality
salespeople contact customers directly in a
convenient location, often at a customer's home;
direct selling
demonstrate product benefits; take orders; and
deliver the products or perform the services
these retailers offer a broad variety of merchandise,
discount selling
limited service, and low prices
the chain of businesses through which a good or
distribution channel
service passes until it reaches the end customer
this buyer is hard to predict or to understand. he
diverse shopper shops in many different places and is not obviously
influenced by any one retail element
buying and selling through the internet via an
e-commerce
electronic device
this customer usually waits to see what the latest
follower trend will be, and is reluctant to try new products
until friends have done so and reported on them
the license granted to another party to market a
franchises
company's goods or services in a particular territory
gross domestic product the monetary value of all the finished goods and
(gdp) services produced within a country annually
impulse buyer the person who makes quick purchase decisions
independent typically single store or a small, regional chain
establishment
the buyer who wants to be the first to purchase and
innovative customer
own the latest merchandise
manufacturer produces the products
retail operations with customer transactions possible
multi-channel
through multiple connected channels
offer brand name merchandise at a discount. the
off-price retailers merchandise typically consists of excess inventory,
closeouts and irregulars
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