ANSWERS
What is Experience Management? - CORRECT ANSWER✅✅✅The discipline of how organizations
understand, measure and improve experiences amongst internal/external stakeholders and customers.
An organization collects data about a future interaction to understand the potential reaction to the
interaction.What kind of information is being collected?
Experience Expectations
Ad-Hoc Diagnostics
Relationship Attitudes
Choice Preferences - CORRECT ANSWER✅✅✅Experience Expectations (X Data)
An organization that is consistently collecting and acting on feedback data to nurture an environment of
continuous improvement.
Which component of the XM Operating Framework is this company trying to strengthen?
(Competency, Culture, Technology) - CORRECT ANSWER✅✅✅Culture
Which of the following is an example of Experience Data (X Data)?
Loyalty status
Mobile number
Region
Overall satisfaction - CORRECT ANSWER✅✅✅Overall Satisfaction (X-Data)
Which of these is NOT a key component of the XM Operating Framework?
Culture
,Proficiency
Competency
Technology - CORRECT ANSWER✅✅✅Proficiency
_____ is a discipline that is used to deliver improved experiences to different stakeholders across an
organization to gain competitive advantage.
Employee Management
Culture Management
Customer Management
Experience Management (XM) - CORRECT ANSWER✅✅✅Experience Management (XM)
What is an example of a positive insight organizations can gain from Experience Management?
An organization makes a change after it is suggested by customer.
An organization becomes aware of a strength that they were not aware of and capitalizes on it.
An organization adds new resources that will be beneficial.
All of the above. - CORRECT ANSWER✅✅✅All of the above
A(n) ____ is a moment of truth that affects the human components of your business.
Experience
Gap
Insight
Opportunity - CORRECT ANSWER✅✅✅Experience
Which of the following is an example of Operational Data (O-Data)?
Customer ID
, Satisfaction Rating
Net Promoter Score (NPS)
Employee Engagement - CORRECT ANSWER✅✅✅Customer ID
True or False: Product satisfaction is an example of O Data.
True
False - CORRECT ANSWER✅✅✅False
Which of the following question-wording choices is an example of a double barreled question?
Please rate our customer service on their patience.
Please rate our customer service on their efficiency
Please rate our customer service on friendliness and efficiency.
Please rate our customer service on their friendliness. - CORRECT ANSWER✅✅✅Please rate our
customer service on friendliness and efficiency.
Which of the following is NOT an example of a leading question?
Please tell us what you think about the new and improved product packaging.
Please tell us what you love about the new product packaging.
Please tell us what you think about the updated product packaging.
Please tell us what you think is good about our new product packaging. - CORRECT
ANSWER✅✅✅Please tell us what you think about the updated product packaging.
True or False: Survey length plays an important role in influencing survey completion rates.
True
False - CORRECT ANSWER✅✅✅True