3/30/25, 7:42
AM
GOOGLE ANALYTICS EXAM QUESTIONS AND ANSWERS WITH
COMPLETE VERIFIED GRADED A++ LATEST RELEASE 2025
Terms in this set (185)
What is the purpose of To register a page view in GA
"_trackPageview()"?
T or F: GA can NOT track visits to False, the code will still be executed
cached pages
T or F: GA will track number of visitors True
T or F: GA will track the referrer that True
directs visitors to your site
T or F: GA will track average amount of True
time spent on site
T or F: By default, GA will track the click True
path of individual visitors
Where can you find the Google Help Center
URL Builder?
What can the URL Builder help you with? Create URLs with tracking parameters already attached
T or F: You should manually tag banner True
ads with campaign tracking variables
T or F: You should manually tag True
email campaigns with campaign
tracking variables
T or F: You should manually tag non- True
AdWords PPC campaigns with campaign
tracking variables
T or F: You should manually tag organic False, not possible
search results with campaign tracking
variables
T or F: You should manually tag False, auto-tagging will do it automatically
Adwords campaigns with campaign
tracking
variables
T or F: You should manually tag False
bookmarks with campaign
tracking variables
How can you track visitors from a Manually tag the destination URLs of the campaign that you send visitors to
newsletter, banner, or email marketing
campaign?
What is the formula for ROI? (Revenue - Cost) / Cost;
What are the three minimum campaign Source, medium, and campaign
variables you should utilize to tag a URL
using manual tagging?
What is the correct parameter to Use the content parameter utm_content
identify different versions of an ad?
What is the formula for click-through Clicks/Impressions
rate?
Google AdWords data is not showing It can happen if auto-tagging is not enabled in your AdWords settings, or if a
1/
5
, 3/30/25, 7:42
AM
up in your account as google/cpc. redirect is stripping out the gclid.
Why
might this happen?
T or F: You can view Campaign data in GA True
with AdWords manually tagging enabled
T or F: You can view Placement URL False
data in GA with AdWords manual
tagging
enabled
T or F: You can view Match Type data in False
GA with Adwords manual tagging
enabled
T or F: You can view Ad Group data in GA False
with AdWords manual tagging enabled
Reports show that visitors are coming If the visitors were originally referred by that campaign, and are now coming back
from paused or discontinued campaigns, as direct visitors, they will be attributed to the paused or discontinued campaign.
why?
What is a referrer? It is the URL of an outside website from which a visitor comes to your website
On your website.com, you are seeing You may have several subdomains and the GA Tracking Code is not configured
traffic coming from website.com / properly
referral, why?
A search engine appears in the list of It could happen if someone was referred to your site through a personalized
referring sites, why? search page
What are the two most common ways If they type your website's URL directly or through a bookmark.
that a visitor can be recorded as
"direct / (none)"?
In GA Intelligence Events, what types of You can get daily, weekly, automatic, and custom alerts through Google
alerts are available? Intelligence
T or F: You would use Intelligence to set True
up a custom alert
T or F: You can use Intelligence to alert True
you if weekly revenue increases or
decreases by an unexpected amount
How can you use the Landing Pages You can use it to identify landing pages with high bounce rates, and to determine
Report in assessing website where visitors are entering your website
performance?
What is one indication of a poorly A high Bounce Rate, perhaps greater than 90%
performing landing page?
The percentage of visits on a website where the visitor views one page and leaves
What is Bounce Rate?
w/o interaction
You are getting high bounce rates on If the content on the landing page does not meet expectations of people
a landing page from a particular searching for that keyword, they may immediately leave your website and
keyword, why? contribute to a high bounce rate.
Which metric can you use to determine if The Assisted Conversion Value
one type of campaign was responsible or
initiating conversions?
Your visitors have a habit of visiting your Assisted Conversions
site several times before converting.
Which metric could help you
determine where or not a particular
keyword is part of a conversion path?
2/
5
AM
GOOGLE ANALYTICS EXAM QUESTIONS AND ANSWERS WITH
COMPLETE VERIFIED GRADED A++ LATEST RELEASE 2025
Terms in this set (185)
What is the purpose of To register a page view in GA
"_trackPageview()"?
T or F: GA can NOT track visits to False, the code will still be executed
cached pages
T or F: GA will track number of visitors True
T or F: GA will track the referrer that True
directs visitors to your site
T or F: GA will track average amount of True
time spent on site
T or F: By default, GA will track the click True
path of individual visitors
Where can you find the Google Help Center
URL Builder?
What can the URL Builder help you with? Create URLs with tracking parameters already attached
T or F: You should manually tag banner True
ads with campaign tracking variables
T or F: You should manually tag True
email campaigns with campaign
tracking variables
T or F: You should manually tag non- True
AdWords PPC campaigns with campaign
tracking variables
T or F: You should manually tag organic False, not possible
search results with campaign tracking
variables
T or F: You should manually tag False, auto-tagging will do it automatically
Adwords campaigns with campaign
tracking
variables
T or F: You should manually tag False
bookmarks with campaign
tracking variables
How can you track visitors from a Manually tag the destination URLs of the campaign that you send visitors to
newsletter, banner, or email marketing
campaign?
What is the formula for ROI? (Revenue - Cost) / Cost;
What are the three minimum campaign Source, medium, and campaign
variables you should utilize to tag a URL
using manual tagging?
What is the correct parameter to Use the content parameter utm_content
identify different versions of an ad?
What is the formula for click-through Clicks/Impressions
rate?
Google AdWords data is not showing It can happen if auto-tagging is not enabled in your AdWords settings, or if a
1/
5
, 3/30/25, 7:42
AM
up in your account as google/cpc. redirect is stripping out the gclid.
Why
might this happen?
T or F: You can view Campaign data in GA True
with AdWords manually tagging enabled
T or F: You can view Placement URL False
data in GA with AdWords manual
tagging
enabled
T or F: You can view Match Type data in False
GA with Adwords manual tagging
enabled
T or F: You can view Ad Group data in GA False
with AdWords manual tagging enabled
Reports show that visitors are coming If the visitors were originally referred by that campaign, and are now coming back
from paused or discontinued campaigns, as direct visitors, they will be attributed to the paused or discontinued campaign.
why?
What is a referrer? It is the URL of an outside website from which a visitor comes to your website
On your website.com, you are seeing You may have several subdomains and the GA Tracking Code is not configured
traffic coming from website.com / properly
referral, why?
A search engine appears in the list of It could happen if someone was referred to your site through a personalized
referring sites, why? search page
What are the two most common ways If they type your website's URL directly or through a bookmark.
that a visitor can be recorded as
"direct / (none)"?
In GA Intelligence Events, what types of You can get daily, weekly, automatic, and custom alerts through Google
alerts are available? Intelligence
T or F: You would use Intelligence to set True
up a custom alert
T or F: You can use Intelligence to alert True
you if weekly revenue increases or
decreases by an unexpected amount
How can you use the Landing Pages You can use it to identify landing pages with high bounce rates, and to determine
Report in assessing website where visitors are entering your website
performance?
What is one indication of a poorly A high Bounce Rate, perhaps greater than 90%
performing landing page?
The percentage of visits on a website where the visitor views one page and leaves
What is Bounce Rate?
w/o interaction
You are getting high bounce rates on If the content on the landing page does not meet expectations of people
a landing page from a particular searching for that keyword, they may immediately leave your website and
keyword, why? contribute to a high bounce rate.
Which metric can you use to determine if The Assisted Conversion Value
one type of campaign was responsible or
initiating conversions?
Your visitors have a habit of visiting your Assisted Conversions
site several times before converting.
Which metric could help you
determine where or not a particular
keyword is part of a conversion path?
2/
5
