3/30/25, 7:45 Google Analytics |
AM
GOOGLE ANALYTICS EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED GRADED A++
A Google Analytics Alert is a notification of a change in your data. Alerts are
Alerts beneficial because they draw your attention to program abnormalities you
otherwise may have overlooked.
The Google Analytics service gives users a view into how their Website is
performing in comparison to other Websites of similar size. Benchmarking
Benchmarking allows you to compare your site's Analytics data, including visits, page views,
bounce rate, average time on site and other metrics against data from other
participating Websites.
The percentage of visits in which the visitor only views one page of your Website
before leaving is known as the Bounce Rate. With Bounce Rate information, you
can analyze the quality of user visits. A high Bounce Rate often indicates that
Bounce Rate
your pages are not relevant to what your visitors are looking for. You can
lower your bounce rate by generating better targeted ads and Landing Pages,
as well as
creating quality content that will engage visitors and draw them into your Website.
The single instance of a user following a hyperlink to another page or to initiate
Click
an action.
This is what occurs when a goal is completed. Conversions happen when a visitor
comes to your site and completes a desired goal or action. Completing a
Conversion purchase and submitting a contact form are both examples of goals. Google
Analytics allows you to create customized goals so you can measure user actions
that are important to your Website.
A small amount of text data used to remember information from page to page
Cookie and visit to visit. Cookies can contain information such as user preferences or
shopping cart contents.
The information imported from a Google AdWords account into an Analytics
Cost Data
account.
Google Analytics offers the option to create custom reports based on the metrics
and dimensions you choose. Custom reports present the information you
Custom Reporting
selected, organized in a way that works for you. Once you create a custom report,
it will be available to you each time you login.
Visits to your site where the user types your URL into their browser's address
bar or when a visitor uses a bookmark to get to your Website. It is important to
know
Direct Traffic
where your Website traffic is coming from so you can understand which
marketing endeavors are working for you. Direct traffic illustrates how many of
your visitors know your brand and Website URL. These visitors did not find
your Website on
search engines or on another site. They came directly to your Website.
Ecommerce The purchasing or selling of products or services over the Internet.
One of the three different match types that Google Analytics defines to identify
Exact Match a URL for either a goal or a funnel. An exact match is a match on every
character in your search string from beginning to end.
if you set your exact match URI to "/page1" then only the "/page1" string will be
Example
included. "/page12345" would not and "2/page1" would also not be included.
A guideline that includes or excludes specific data from reports. You can use
filters to carry out actions like eliminating internal traffic from reports or to
Filter
only include traffic to a specific subdomain. Learn more about using filters in
Google Analytics.
https://quizlet.com/90378700/google-analytics- 1/
flash-cards/ 4
AM
GOOGLE ANALYTICS EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED GRADED A++
A Google Analytics Alert is a notification of a change in your data. Alerts are
Alerts beneficial because they draw your attention to program abnormalities you
otherwise may have overlooked.
The Google Analytics service gives users a view into how their Website is
performing in comparison to other Websites of similar size. Benchmarking
Benchmarking allows you to compare your site's Analytics data, including visits, page views,
bounce rate, average time on site and other metrics against data from other
participating Websites.
The percentage of visits in which the visitor only views one page of your Website
before leaving is known as the Bounce Rate. With Bounce Rate information, you
can analyze the quality of user visits. A high Bounce Rate often indicates that
Bounce Rate
your pages are not relevant to what your visitors are looking for. You can
lower your bounce rate by generating better targeted ads and Landing Pages,
as well as
creating quality content that will engage visitors and draw them into your Website.
The single instance of a user following a hyperlink to another page or to initiate
Click
an action.
This is what occurs when a goal is completed. Conversions happen when a visitor
comes to your site and completes a desired goal or action. Completing a
Conversion purchase and submitting a contact form are both examples of goals. Google
Analytics allows you to create customized goals so you can measure user actions
that are important to your Website.
A small amount of text data used to remember information from page to page
Cookie and visit to visit. Cookies can contain information such as user preferences or
shopping cart contents.
The information imported from a Google AdWords account into an Analytics
Cost Data
account.
Google Analytics offers the option to create custom reports based on the metrics
and dimensions you choose. Custom reports present the information you
Custom Reporting
selected, organized in a way that works for you. Once you create a custom report,
it will be available to you each time you login.
Visits to your site where the user types your URL into their browser's address
bar or when a visitor uses a bookmark to get to your Website. It is important to
know
Direct Traffic
where your Website traffic is coming from so you can understand which
marketing endeavors are working for you. Direct traffic illustrates how many of
your visitors know your brand and Website URL. These visitors did not find
your Website on
search engines or on another site. They came directly to your Website.
Ecommerce The purchasing or selling of products or services over the Internet.
One of the three different match types that Google Analytics defines to identify
Exact Match a URL for either a goal or a funnel. An exact match is a match on every
character in your search string from beginning to end.
if you set your exact match URI to "/page1" then only the "/page1" string will be
Example
included. "/page12345" would not and "2/page1" would also not be included.
A guideline that includes or excludes specific data from reports. You can use
filters to carry out actions like eliminating internal traffic from reports or to
Filter
only include traffic to a specific subdomain. Learn more about using filters in
Google Analytics.
https://quizlet.com/90378700/google-analytics- 1/
flash-cards/ 4
