AM
GOOGLE ANALYTICS EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
What should always be the first step of Defining your overall business objective
creating a measurement plan?
True or False: Your key performance False. You must set up your goals once you identify the KPIs you want to track.
indicators (KPIs) are automatically tracked
as Goals in Google Analytics.
In Google Analytics, "attribution" most Assigning which marketing channels get credit for conversions
commonly refers to:
Which of the following are metrics? Any numerical value
Which of the following are dimensions? Medium, Event Category, Ad Content
Give 3 examples
By default, when does a user's session (or a session lasts until there's 30 minutes of inactivity
"visit") end according to Google
Analytics?
Which of the following Google Analytics A filter that you create in the Admin settings and apply to your report view
tools would you use to permanently
exclude website traffic from your internal
employees from your reports?
True or False. If you make a False
mistake implementing a filter you
can always correct it by fixing the
filter and
reprocessing the historical data.
Which of the following is NOT a standard utm_adgroup
Google Analytics campaign variable?
Which of the following traffic source / /display
medium combinations would NOT be
detected by Google Analytics
automatically and would require
manual tagging for customization?
What do you need to do to track Have a developer implement Event Tracking code for each interaction you want to
interactions that happen within a page track.
of your website, like downloading a PDF,
or clicking "play" and "stop" on an
embedded video player?
You own three different websites that Create three different properties, one for each website, so that each site has its
operate independently but are all a part own unique tracking code.
of the same company. Which of the
following is the best way to set up your
Google Analytics account for these sites?
Which of the pages below would match a website/overconfirmed
goal with the following settings:
Destination begins with /orderconfirmed Overconfirmed has come the website anything else can be placed afterwards
Which of the following are reasons to 1. To see which campaigns lead to the sale of particular products
implement Ecommerce tracking in
addition to Goals? 2. To track revenue generated by the website
(2)
1/
2