3/30/25, 7:47 Google Analytics - Fundamentals |
AM
GOOGLE ANALYTICS – FUNDAMENTALS EXAM QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED GRADED A++
What should always be the first step of E
creating a measurement plan?
A. Setting up Google Analytics goals
B.Determining what segments you want
to use for analysis
C. Choosing the KPIs that you'll use to
assess your performance
D.Outlining your digital strategies
and tactics
E. Defining your overall
business objective
True or False: Your key performance B
indicators (KPIs) are automatically tracked
as Goals in Google Analytics.
A. True. No additional implementation
is required since Goals are tracked
automatically.
B.False. You must set up your goals
once you identify the KPIs you want to
track.
In Google Analytics, "attribution" most B
commonly refers to:
A. Assigning which conversions should be
tracked for your site or mobile app
B. Assigning which marketing
channels get credit for conversions
C. Assigning the value of an ecommerce
purchase
D.Assigning which property you want to
collect data in for each of your websites
and apps
Which of the following are metrics? A, C, D - WRONG
Check all that apply.
C, D
A. Site Search Term
B.Source
C. Avg. Time on Page
D.Goal Conversion Rate
Which of the following are dimensions? A, B, D
Check all that apply.
A. Medium
B.Event Category
C. Bounce Rate
D.Ad Content
1/
6
, 3/30/25, 7:47 Google Analytics - Fundamentals |
AM
By default, when does a user's session (or C
"visit") end according to Google
Analytics?
A. After 30 minutes, regardless of
how active the user is on your
website
B. The session ends once the
user opens another window in the
browser
C. The session ends once the user
is inactive for 30 minutes or
more
D.Immediately when the user closes
the browser
Which of the following Google Analytics D
tools would you use to permanently
exclude website traffic from your internal
employees from your reports?
A. A filter in a standard report that
you apply after the data is
processed
B. A filter in a Custom Report
that you apply after the data is
processed
C. The Plot Rows feature that you
apply after the data is processed to
show
internal employee traffic versus customer
traffic
D.A filter that you create in the
Admin settings and apply to your
report view
True or False. If you make a B
mistake implementing a filter you
can always correct it by fixing the
filter and
reprocessing the historical data.
A. True
B.False
Which of the following is NOT a standard A
Google Analytics campaign variable?
A. utm_adgroup
B.utm_source
C. utm_term
D.utm_content
Which of the following traffic source / B
medium combinations would NOT be
detected by Google Analytics
automatically and would require
manual tagging for customization?
A. google / organic
B.nytimes.com / display
C. wikipedia.com / referral
D.direct / (none)
E. bing.com / organic
2/
6
AM
GOOGLE ANALYTICS – FUNDAMENTALS EXAM QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED GRADED A++
What should always be the first step of E
creating a measurement plan?
A. Setting up Google Analytics goals
B.Determining what segments you want
to use for analysis
C. Choosing the KPIs that you'll use to
assess your performance
D.Outlining your digital strategies
and tactics
E. Defining your overall
business objective
True or False: Your key performance B
indicators (KPIs) are automatically tracked
as Goals in Google Analytics.
A. True. No additional implementation
is required since Goals are tracked
automatically.
B.False. You must set up your goals
once you identify the KPIs you want to
track.
In Google Analytics, "attribution" most B
commonly refers to:
A. Assigning which conversions should be
tracked for your site or mobile app
B. Assigning which marketing
channels get credit for conversions
C. Assigning the value of an ecommerce
purchase
D.Assigning which property you want to
collect data in for each of your websites
and apps
Which of the following are metrics? A, C, D - WRONG
Check all that apply.
C, D
A. Site Search Term
B.Source
C. Avg. Time on Page
D.Goal Conversion Rate
Which of the following are dimensions? A, B, D
Check all that apply.
A. Medium
B.Event Category
C. Bounce Rate
D.Ad Content
1/
6
, 3/30/25, 7:47 Google Analytics - Fundamentals |
AM
By default, when does a user's session (or C
"visit") end according to Google
Analytics?
A. After 30 minutes, regardless of
how active the user is on your
website
B. The session ends once the
user opens another window in the
browser
C. The session ends once the user
is inactive for 30 minutes or
more
D.Immediately when the user closes
the browser
Which of the following Google Analytics D
tools would you use to permanently
exclude website traffic from your internal
employees from your reports?
A. A filter in a standard report that
you apply after the data is
processed
B. A filter in a Custom Report
that you apply after the data is
processed
C. The Plot Rows feature that you
apply after the data is processed to
show
internal employee traffic versus customer
traffic
D.A filter that you create in the
Admin settings and apply to your
report view
True or False. If you make a B
mistake implementing a filter you
can always correct it by fixing the
filter and
reprocessing the historical data.
A. True
B.False
Which of the following is NOT a standard A
Google Analytics campaign variable?
A. utm_adgroup
B.utm_source
C. utm_term
D.utm_content
Which of the following traffic source / B
medium combinations would NOT be
detected by Google Analytics
automatically and would require
manual tagging for customization?
A. google / organic
B.nytimes.com / display
C. wikipedia.com / referral
D.direct / (none)
E. bing.com / organic
2/
6
