3/30/25, 7:47 Google Analytics Certification Exam |
AM
GOOGLE ANALYTICS CERTIFICATION EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS LATEST RELEASE 2025/2026
Terms in this set (187)
Digital analytics is: e) all of these answers are correct
a) the analysis of quantitative data
from your business
b) a process of continual improvement of
the online experience
c) the analysis of qualitative data
from your business
d) the analysis of data from your business
and the competition
e) all of these answers are correct
"Digital analytics" is the analysis of (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
qualitative and (a)___________data from
your business and the competition to
drive a (b)______________of the online
experience that your (c) ___________________ and
potential customers have which
translates to your desired (d)
___________________.
(a) numeric, (b) continual change, (c)
customers, (d) audience
(a) quantitative, (b) continual
improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement,
(c) customers, (d) audience
(a) quantitative, (b) continual change, (c)
customers, (d) outcomes
What is the first step of analytics d) Define your overall measurement plan and business objectives
planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement
plan and business objectives
Which of the following should be the first c) Define your overall measurement plan and business objectives
step you complete during the analytics
planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement
plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure
1/20
,3/30/25, 7:47 Google Analytics Certification Exam |
AM
It's important to have a clear c) encourage engagement and frequent visitation
measurement strategy to guide your
implementation strategy and your data
analysis. Which of the following business
objectives would be most relevant for
content publishers?
a) collecting user information for sales
teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent
visitation
d) all these options are equally
relevant as business objectives for
content publishers
The demographics and interest category a) the DoubleClick third-party cookie
information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your
CRM
e)The AdWords first-party cookie
When do Google Analytics Terms of c) never
Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never
A visitor comes to your site but stops d) The visitor's session expires after 30 minutes of inactivity
looking at pages and generating events.
Which of the following will occur by
default?
a) Google Analytics does not keep
track of sessions by default
b)The visitor's session expires after
5 minutes of inactivity
c)The visitor's session expires once the
visitor has exited your site
d) The visitor's session expires after
30 minutes of inactivity
Which of the following would you use a) Intelligence
to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
d) Content
2/20
, 3/30/25, 7:47 Google Analytics Certification Exam |
AM
Once your Google Analytics data has a) True
been processed, it can not be changed.
a)True
b) False
When Google Analytics processes data, a) users and sessions
one of the main tasks it completes is
organizing hits into:
a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers
A session in Google Analytics consists of: c) Interactions or hits from a specific user over a defined period of time
a)The reports generated by users over
a specific period of time
b) Interactions or hits from a specific
user for all time
c) Interactions or hits from a specific
user over a defined period of time
d) A group of users getting together in
person to discuss analytics
By default, an Analytics session b) 30 minutes
ends when inactive for:
a)15 minutes
b) 30 minutes
c) 45 minutes
d) 60 minutes
You need to immediately find out whether a) Real-Time
people are viewing the new content that
you just added today. Which of the
following would be most useful?
a) Real-Time
b) Intelligence
c) Annotations
d) Secondary dimensions
Which of the following would you use d) table filter
to exclude rows with fewer than 10
visits?
a) table sort
b) primary dimension
c) secondary dimension
d) table filter
e) pivot table
3/20
AM
GOOGLE ANALYTICS CERTIFICATION EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS LATEST RELEASE 2025/2026
Terms in this set (187)
Digital analytics is: e) all of these answers are correct
a) the analysis of quantitative data
from your business
b) a process of continual improvement of
the online experience
c) the analysis of qualitative data
from your business
d) the analysis of data from your business
and the competition
e) all of these answers are correct
"Digital analytics" is the analysis of (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
qualitative and (a)___________data from
your business and the competition to
drive a (b)______________of the online
experience that your (c) ___________________ and
potential customers have which
translates to your desired (d)
___________________.
(a) numeric, (b) continual change, (c)
customers, (d) audience
(a) quantitative, (b) continual
improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement,
(c) customers, (d) audience
(a) quantitative, (b) continual change, (c)
customers, (d) outcomes
What is the first step of analytics d) Define your overall measurement plan and business objectives
planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement
plan and business objectives
Which of the following should be the first c) Define your overall measurement plan and business objectives
step you complete during the analytics
planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement
plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure
1/20
,3/30/25, 7:47 Google Analytics Certification Exam |
AM
It's important to have a clear c) encourage engagement and frequent visitation
measurement strategy to guide your
implementation strategy and your data
analysis. Which of the following business
objectives would be most relevant for
content publishers?
a) collecting user information for sales
teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent
visitation
d) all these options are equally
relevant as business objectives for
content publishers
The demographics and interest category a) the DoubleClick third-party cookie
information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your
CRM
e)The AdWords first-party cookie
When do Google Analytics Terms of c) never
Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never
A visitor comes to your site but stops d) The visitor's session expires after 30 minutes of inactivity
looking at pages and generating events.
Which of the following will occur by
default?
a) Google Analytics does not keep
track of sessions by default
b)The visitor's session expires after
5 minutes of inactivity
c)The visitor's session expires once the
visitor has exited your site
d) The visitor's session expires after
30 minutes of inactivity
Which of the following would you use a) Intelligence
to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
d) Content
2/20
, 3/30/25, 7:47 Google Analytics Certification Exam |
AM
Once your Google Analytics data has a) True
been processed, it can not be changed.
a)True
b) False
When Google Analytics processes data, a) users and sessions
one of the main tasks it completes is
organizing hits into:
a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers
A session in Google Analytics consists of: c) Interactions or hits from a specific user over a defined period of time
a)The reports generated by users over
a specific period of time
b) Interactions or hits from a specific
user for all time
c) Interactions or hits from a specific
user over a defined period of time
d) A group of users getting together in
person to discuss analytics
By default, an Analytics session b) 30 minutes
ends when inactive for:
a)15 minutes
b) 30 minutes
c) 45 minutes
d) 60 minutes
You need to immediately find out whether a) Real-Time
people are viewing the new content that
you just added today. Which of the
following would be most useful?
a) Real-Time
b) Intelligence
c) Annotations
d) Secondary dimensions
Which of the following would you use d) table filter
to exclude rows with fewer than 10
visits?
a) table sort
b) primary dimension
c) secondary dimension
d) table filter
e) pivot table
3/20
